Editors’ Picks

I Tried It: The grocery store of the future (promo for Vora Group’s Zingo tech — bizjournals)

The Zingo uses a system of beacons, signage, projectors, kiosks and more to allow retailers to get to know their customers and provide them with personalized offers and interaction. It’s all powered by ThingZingo, the brains of the system that figures out what to do with data when users are near the system’s location points. […]

bizjournals.com
Mon, May 11, 2015 at 9:55 AM

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Clear Channel, iHeartMedia Join Tribute to Law Enforcement Heroes

More than 1,100 digital billboards across the U.S. will feature content dedicated to fallen law enforcement officers during National Police Week. […]

digitalsignageconnection.com
Mon, May 11, 2015 at 9:42 AM

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Seneca Puts Solid State NUC On Market

The little Intel NUC seems to have generated a lot of traction as s signage player, as I often hear from vendors how they are using the little boxes. […]

sixteen-nine.net
Mon, May 11, 2015 at 9:27 AM

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NYPost: New app links television networks to out-of-home viewers

Muted TVs in airport terminals will talk to you — and that flat screen in your favorite bar will whisper the latest news or sports score in your ear, thanks to a new app quickly winning support from media and advertising executives. […]

nypost.com
Mon, May 11, 2015 at 9:25 AM

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Updated Agenda: 2015 OAAA\TAB National Convention + Expo, May 11 – 13, San Diego, CA

 […]

oaaa.org
Sun, May 10, 2015 at 4:35 PM

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Last call: Local distillery, ad agency bid Mad Men farewell with digital billboard (cltampa)

Tampa advertising agency Dunn&Co. has teamed up with St. Petersburg Distillery to bid Mad Men adieu in advance of the popular AMC show's last. […]

cltampa.com
Sun, May 10, 2015 at 4:27 PM

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1,600 billboards in Tehran feature works of art instead of political slogans and ads (thesundaily)

TEHRAN: Drivers and millions of commuters used to spending hours in Tehran traffic jams have at least had something nicer to look at during journeys this week: famous works of art. […]

thesundaily.my
Sun, May 10, 2015 at 11:05 AM

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Grand Visual’s latest data-driven DOOH campaigns highlighted in one short video

Grand Visual put together a show reel of their latest dynamic and data driven campaigns showcasing the capabilities of DOOH. […]

vimeo.com
Fri, May 8, 2015 at 5:07 PM

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How Gimbal Connects Retail’s Digital And Physical World (pymnts)

As the physical and digital worlds of retail continue to interweave, more and more beacon solution providers across the market are recognizing the need for retailers to have better tools to gather data on their customers. But Gimbal, for one, is in a unique spot, its Chief Operating Officer Kevin Hunter told MPD CEO Karen Webster. […]

pymnts.com
Fri, May 8, 2015 at 4:09 PM

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When Touch Analytics Meets Anonymous Video Analytics (for DOOH advertising)

IntuiLab (the world leader in touch-first experience creation without coding) and Quividi (the world leader in automated audience measurement for digital signage) have recently announced the integration of their products. […]

Fri, May 8, 2015 at 8:12 AM

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IntuiLab and Quividi Partner To Bring Demographics to Interactive Digital Signage (quividi)

Joint Solution Combines Touchscreen Usage Stats With Video-based Anonymous Biometrics to Bring Hard Data to Digital Signage Deployments. […]

Fri, May 8, 2015 at 3:01 AM

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No, the Feds Are Not Requiring Times Square to Remove Its Billboards (citylab)

But why are Broadway and 7th Avenue now classified as national highways? Reports from outlets ranging from the Washington Post to CBS-NYC stated Wednesday that the federal government is pressuring the New York City Department of Transportation to remove Times Square's largest billboards, or face a 10 percent reduction in funds for the state's federal highways. […]

citylab.com
Fri, May 8, 2015 at 2:58 AM

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Proposed Law Before N.C. General Assembly Would Overhaul State’s Billboard and Outdoor Advertising Laws (natlawreview)

Filed March 17, 2015, Senate Bill 320 proposes significant revisions to State laws governing billboards and outdoor advertising. In this post, we review some of the changes that would result from Senate Bill 320 in its current form. Local governments, lessors to billboard companies and billboard companies, alike, will want to take notice. […]

natlawreview.com
Fri, May 8, 2015 at 2:56 AM

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The 22 most out-of-the-box outdoor ads this year (businessinsider)

This campaign stopped people in their tracks. It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns. No longer just confined to static billboards, global brands this year have been conjuring up some truly creative interactive ads that are actually a joy to look at and play with. […]

businessinsider.in
Fri, May 8, 2015 at 2:24 AM

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FOX teams up with outdoor screen business Amscreen to advertise new TV shows using DOOH audience analytics (amscreen)

FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]

Fri, May 8, 2015 at 2:21 AM

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