Saturday, March 15, 2025

Editors’ Picks

Thursday, November 12, 2015 Thu, Nov 12, 2015

16:9: Lowe’s Goes Virtual To Squeeze More SKUs Into NYC Stores

Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]

sixteen-nine.net
Thu, Nov 12, 2015 at 4:13 PM

Wednesday, November 11, 2015 Wed, Nov 11, 2015

Samsung OOH account heading from Interpublic’s Rapport to Posterscope (More About Advertising)

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]

moreaboutadvertising.com
Wed, Nov 11, 2015 at 6:15 PM

Why you should go commercial when you go Android for digital signage (DSToday)

By Charles Regula, Product Manager for Digital Signage, VIA Technologies Inc. Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. The argument has always been simple: These different displays are built for different purposes, notably how long they'll be running everyday. […]

digitalsignagetoday.com
Wed, Nov 11, 2015 at 6:12 PM

Tuesday, November 10, 2015 Tue, Nov 10, 2015

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