Editors’ Picks

16:9: Lowe’s Goes Virtual To Squeeze More SKUs Into NYC Stores

Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]

sixteen-nine.net
Thu, Nov 12, 2015 at 4:13 PM

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ADFLOW Networks Awarded Patent for Interactive Digital Signage Kiosk Technology (DSConnection)

The new patent relates to the company’s use of “lift and touch” technology in its cloud-based digital signage software solution. […]

digitalsignageconnection.com
Thu, Nov 12, 2015 at 8:56 AM

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The BIG Picture: the TAB/OAAA Out of Home Media Conference and Expo, April 18-20, Boca Raton, Florida

Get The BIG Picture at the TAB/OAAA Out of Home Media Conference and Expo. Explore what other media do to successfully meet client needs and find out how to integrate out of home into clients' thinking. Get a good look at what makes up The BIG Picture across media platforms -- traditional and digital. […]

Thu, Nov 12, 2015 at 12:46 AM

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State of the Digital Signage Industry: What’s Trending (AV Network)

The leadership team of the Digital Signage Federation will be hosting the DSF’s monthly Hangout event on December 16 for the purpose of initiating a discussion on the “State of the Digital Signage Industry,” meaningful trends that are and may yet impact our business, what your DSF has accomplished in this past year and plans for 2016. […]

Thu, Nov 12, 2015 at 12:37 AM

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Samsung OOH account heading from Interpublic’s Rapport to Posterscope (More About Advertising)

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]

moreaboutadvertising.com
Wed, Nov 11, 2015 at 6:15 PM

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10 Must-Have Features of a Digital Signage Solution (Mvix)

Digital signage solutions require multiple modules often made up of: a content design module, a network server, media player(s) and a myriad of different add-on components. So how do operators drive the utmost effectiveness from their chosen digital signage solution? What are some of the best practices – or must haves – for an effective digital signage solution? […]

mvixdigitalsignage.com
Wed, Nov 11, 2015 at 6:14 PM

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Why you should go commercial when you go Android for digital signage (DSToday)

By Charles Regula, Product Manager for Digital Signage, VIA Technologies Inc. Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. The argument has always been simple: These different displays are built for different purposes, notably how long they'll be running everyday. […]

digitalsignagetoday.com
Wed, Nov 11, 2015 at 6:12 PM

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AdMobilize Launches ‘The OS for the IoT Apps–MATRIX’ on Kickstarter (AdMobilize)

MIAMI /PRNewswire/ -- MATRIX, a sleek new device that serves as the centralized nerve center for the connected home and Internet of Things (IoT) applications, launched today on Kickstarter, aiming to raise $100,000 in 30 days. […]

prnewswire.com
Wed, Nov 11, 2015 at 4:09 PM

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How Eye Corp Media’s DOOH Screens Deliver Just In Time Advertising (CT News)

EYE Corp Media has placed media screens at train stations in Connecticut that serve to both inform and provide useful advertising. As Mr. Gunderman explains, “The network started as a resource for providing timely information for commuters, we have up-to-the-minute train times that commuters use to gauge when they have to be on the platform. […]

blog.ctnews.com
Wed, Nov 11, 2015 at 4:02 PM

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16:9 on DOOH Content: Live Data Is Great, But Clutter, Not So Much

I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]

sixteen-nine.net
Wed, Nov 11, 2015 at 3:44 PM

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16:9: Signage Solutions Company Puts Vertical Focus On Marijuana Shops

When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]

sixteen-nine.net
Wed, Nov 11, 2015 at 12:10 PM

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Installation of the Week: IKEA Taps Inner Child of Swedish Subway Commuters (DSConnection)

The Swedish furniture juggernaut’s digital billboard in Stockholm gave people an interactive preview of its newest children’s toy. […]

digitalsignageconnection.com
Wed, Nov 11, 2015 at 10:34 AM

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APN Outdoor dominate the Media i Awards in Sydney (APN Outdoor)

On November 10, at Sydney’s Ivy Ballroom, the media industry gathered to celebrate this years’ Media i survey results, and announcement of the winners of the highly sought after Media i awards. The 2015 nominations, shared with the market, saw APN Outdoor receive a whopping 10 inclusions, including the highly coveted National Media Sales Team of the Year. […]

apnoutdoor.com.au
Wed, Nov 11, 2015 at 7:08 AM

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The Rise of the Screens: Notes from the DPPA Video Everywhere Summit (Mower)

Place-based media is evolving rapidly, and video is a big part of it. Nowhere was that point made clearer than at the Digital Place-based Advertising Association’s (DPPA) Video Everywhere Summit in New York City last week. […]

mower.com
Tue, Nov 10, 2015 at 10:50 PM

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The endless opportunities of DOOH (Exterion Media)

Enhancements in digital technologies and their integration into Out-of-Home have allowed brands to interact with their consumers in many creative ways. Advertisers can now display dynamic content on digital screens to interact in real time with their consumers. They can adapt their creatives according to the daypart or to a particular event. […]

exterionmedia.com
Tue, Nov 10, 2015 at 10:47 PM

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