16:9: Lowe’s Goes Virtual To Squeeze More SKUs Into NYC Stores
Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]
Thu, Nov 12, 2015 at 4:13 PM