Editors’ Picks

InfoComm to host digital signage roundtables in London and Dublin (Installation International)

InfoComm International has announced roundtable discussions about digital signage in London and Dublin. Free to InfoComm members, roundtables are a networking and business education opportunity that enable delegates to make face-to-face connections with industry colleagues, get advice tailored to their businesses, and share insights and opinions during the open discussions. […]

Thu, Sep 17, 2015 at 8:20 AM

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JCDecaux wins Shaw Theatres ad contact in Singapore (Mumbrella)

Outdoor media owner JCDecaux has announced winning the advertising contract for Shaw Theatres in Singapore. JCDecaux will officially begin handling the theatre’s ad sales starting from 1 November. […]

mumbrella.asia
Thu, Sep 17, 2015 at 8:04 AM

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Intel: The Time To Invest In Retail IoT Is Now (Tech Week Europe)

Joe Jensen tells retailers that IoT technology can help improve all areas of the customer experience Intel says retailers can help deliver the “perfect retail experience” using M2M technology as the company continues its drive to connect as many industries to the Internet of Things (IoT). […]

techweekeurope.co.uk
Thu, Sep 17, 2015 at 7:44 AM

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Kantar Media: U.S. Ad Expenditures Declined 3.9% in Q2 2015 to USD 38 Billion (Outdoor and Cinema up)

NEW YORK--(BUSINESS WIRE)--Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to USD 38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. […]

businesswire.com
Thu, Sep 17, 2015 at 12:38 AM

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DOOH Ad Operator Titan and Control Group Complete Merger, Become Intersection

NEW YORK /PRNewswire/ -- The merger of Titan and Control Group to form Intersection, announced earlier this summer, has been completed. Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities. […]

prnewswire.com
Thu, Sep 17, 2015 at 12:37 AM

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Bloomberg Joins Morgan Stanley in Unveiling New Digital Signage in Times Square (Bloomberg)

Earlier this morning, Morgan Stanley unveiled a brand-new multi-media experience outside their global headquarters at 1585 Broadway in Times Square. Watching the screens that line Broadway between 47th and 48th Streets, everything on display was designed and created in partnership with Bloomberg’s Marketing team. […]

bloomberg.com
Thu, Sep 17, 2015 at 12:32 AM

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The Drum: Clear Channel’s Storm to offer up its iconic One Piccadilly screen for Do It Day

Clear Channel brand Storm's One Piccadilly Circus screen will promote the creative ideas for change that will take place on Do It Day. As The Drum’s two-day campaign to change the world draws closer, preparations are being finalised as brands and creative come together to develop life transforming solutions to problems throughout the world. […]

thedrum.com
Thu, Sep 17, 2015 at 12:09 AM

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16 billboards placed along Arizona freeways with reward info, tip line in shootings investigation (ABC 15)

PHOENIX - Sixteen digital billboards have been placed along Arizona's freeways advertising the $50,000 reward for information leading to the arrest of the shooter, or shooters, who've fired at vehicles along those freeways over the last few weeks. […]

abc15.com
Thu, Sep 17, 2015 at 12:06 AM

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AdMobilize: Will ‘Pay-Per-Face’ Transform Advertising? (Mobile Marketing Watch)

The following is an exclusive guest contributed post from Rodolfo Saccoman, Chief Executive Officer of AdMobilize. When 88% of a marketplace feels something is “very important,” you’d think those who serve that market would be listening—but so far they’re not, at least not fully. […]

mobilemarketingwatch.com
Wed, Sep 16, 2015 at 11:27 PM

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Brisbane (Australia) City Council to deploy wayfinding kiosks (DSToday)

The Brisbane (Australia) City Council recently has taken a step toward executing Digital Brisbane's strategy of positioning Brisbane as a digital leader — a highly connected and accessible city — including deploying digital signage wayfinding kiosks, according to Australian digital signage provider Prendi. […]

digitalsignagetoday.com
Wed, Sep 16, 2015 at 8:35 PM

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Installation of the Week: Lipton’s “Taste the Brightside” OOH Campaign Cools Down New Zealand (DSConnection)

The campaign gave hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels. […]

digitalsignageconnection.com
Wed, Sep 16, 2015 at 10:40 AM

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S.F. OOH and Radio Campaign Makes a Difference in Pedestrian Safety (Next City)

Since launching Vision Zero last year, officials in New York and San Francisco have worked to highlight the built environment’s role in pedestrian safety. But new research from San Francisco shows drivers yielding to pedestrians in greater numbers thanks to billboards and bus ads, not just paint and cement. […]

nextcity.org
Wed, Sep 16, 2015 at 7:48 AM

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AdWeek: This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

The 'Coke-moji' digital billboard in Sweden reflects your expression. Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a Stockholm, Sweden, subway station lets passersby determine what emotions appear on the vertical, rectangular screen. […]

adweek.com
Wed, Sep 16, 2015 at 1:54 AM

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Blue Bite Teams Up with Zenith Media and Blue 449 for DOOH Campaign for PUMA’s Latest Sneaker, the Ignite XT

Deployed in collaboration with JCDecaux in Chicago, the custom built experiential transit shelters, meant to evoke PUMA's "Forever Faster" training campaign, feature the first-ever integration of NFC and dual-beacon technology in out-of-home. JCDecaux's iconic street furniture has been outfitted with Blue Bite's mTAG® (NFC/QR) and esca® (dual-mode beacon) technologies. […]

Tue, Sep 15, 2015 at 11:12 PM

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Digital Signage Case Study: Adidas Golf (Sign Media)

By Peter Saunders. Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada. By incorporating digital signage into its store shelf presence, Adidas sought to better engage and excite customers, heighten brand affinity and increase sales. […]

signmedia.ca
Tue, Sep 15, 2015 at 10:46 PM

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