The new patent relates to the company’s use of “lift and touch” technology in its cloud-based digital signage software solution. […]
Get The BIG Picture at the TAB/OAAA Out of Home Media Conference and Expo. Explore what other media do to successfully meet client needs and find out how to integrate out of home into clients' thinking. Get a good look at what makes up The BIG Picture across media platforms -- traditional and digital. […]
The leadership team of the Digital Signage Federation will be hosting the DSF’s monthly Hangout event on December 16 for the purpose of initiating a discussion on the “State of the Digital Signage Industry,” meaningful trends that are and may yet impact our business, what your DSF has accomplished in this past year and plans for 2016. […]
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]
Digital signage solutions require multiple modules often made up of: a content design module, a network server, media player(s) and a myriad of different add-on components. So how do operators drive the utmost effectiveness from their chosen digital signage solution? What are some of the best practices – or must haves – for an effective digital signage solution? […]
By Charles Regula, Product Manager for Digital Signage, VIA Technologies Inc. Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. The argument has always been simple: These different displays are built for different purposes, notably how long they'll be running everyday. […]
MIAMI /PRNewswire/ -- MATRIX, a sleek new device that serves as the centralized nerve center for the connected home and Internet of Things (IoT) applications, launched today on Kickstarter, aiming to raise $100,000 in 30 days. […]
EYE Corp Media has placed media screens at train stations in Connecticut that serve to both inform and provide useful advertising. As Mr. Gunderman explains, “The network started as a resource for providing timely information for commuters, we have up-to-the-minute train times that commuters use to gauge when they have to be on the platform. […]
I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]
When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]
The Swedish furniture juggernaut’s digital billboard in Stockholm gave people an interactive preview of its newest children’s toy. […]
On November 10, at Sydney’s Ivy Ballroom, the media industry gathered to celebrate this years’ Media i survey results, and announcement of the winners of the highly sought after Media i awards. The 2015 nominations, shared with the market, saw APN Outdoor receive a whopping 10 inclusions, including the highly coveted National Media Sales Team of the Year. […]
Place-based media is evolving rapidly, and video is a big part of it. Nowhere was that point made clearer than at the Digital Place-based Advertising Association’s (DPPA) Video Everywhere Summit in New York City last week. […]
Enhancements in digital technologies and their integration into Out-of-Home have allowed brands to interact with their consumers in many creative ways. Advertisers can now display dynamic content on digital screens to interact in real time with their consumers. They can adapt their creatives according to the daypart or to a particular event. […]
This 8th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. […]
