Editors’ Picks

Updated: The list of US outdoor advertising associations by state (Billboard Insider)

A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an organization? Andy would love to hear from you. […]

billboardinsider.com
Fri, Dec 20, 2024 at 7:20 PM

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One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro (16:9)

We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort ... […]

sixteen-nine.net
Fri, Dec 20, 2024 at 8:00 AM

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Criteo’s view of retail media trends heading into 2025 (MarTech)

Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “There has been an absolute rise [in retail media] and our goal is to make sure we’re helping to connect the ecosystem. It’s cumbersome to work with multiple retailers one-by-one so we are trying to enable capabilities to work across not only multiple, but to do it globally and at scale. […]

martech.org · Promoted content
Fri, Dec 20, 2024 at 12:14 AM

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OOH and DOOH Christmas ad campaigns in Ireland by major brands (Adworld)

Aaron Poole, marketing executive, PML Group. Powered by LIVEPOSTER, Rockshore's campaign features a real-time countdown and pub location callouts displayed on digital screens, ensuring the brand stays top of mind as we approach one of the most refreshing days of the year. […]

adworld.ie · Promoted content
Fri, Dec 20, 2024 at 12:10 AM

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Pro AV Industry Growth Continues to Slow Through Fall 2024: AVIXA (16:9)

The global Pro AV industry has been decelerating in late 2024, with both October and November posting some of the year’s lowest growth figures, ... […]

sixteen-nine.net
Thu, Dec 19, 2024 at 7:25 PM

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Retail media trends for 2025 (ANA SmartBrief)

By Mike Driehorst. Retail media networks* have progressed from the “new channel” phase a few years ago to the trendy phase to becoming an integral part of today’s marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. […]

smartbrief.com
Thu, Dec 19, 2024 at 6:55 PM

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Albertsons retail media pioneer leaves for Uber (Grocery Dive)

Peyton Bigora Staff Reporter. The grocer named an interim head following the departure of Kristi Argyilan, who led Albertsons Media Collective since its inception four years ago. Albertsons’ top retail media executive Kristi Argyilan has departed and is now serving as Uber’s global head of advertising, according to an email from Albertsons to Grocery Dive. […]

grocerydive.com
Thu, Dec 19, 2024 at 6:51 PM

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ISE 2025 conference agenda February 4-6 (rAVe Pubs)

Clara Mello. For the first time, ISE introduces flexible ticketing options, including the new Content Day Pass, providing daily access to ISE Summits and Track Sessions at no extra cost. Spanning the first three days of the event, these Track Sessions allow participants to attend a summit and drop into additional sessions, creating a more personalized learning experience. […]

ravepubs.com · Promoted content
Thu, Dec 19, 2024 at 6:50 PM

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Industry executives discuss digital signage trends, AI integration, and the rise of managed services (Videos, by Invidis)

During the Executive Lounge in Palm Springs, invidis content partner Dave Haynes grabbed the guests to talk to them about their businesses, but more importantly, what they see as the big digital signage trends and how they deal with everything that currently shakes up the industry: How are they integrating AI into their services? How do they see the demand for managed services? […]

invidis.com
Thu, Dec 19, 2024 at 5:33 PM

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Until the weed is legalized under federal law, outdoor advertising of it will remain limited (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. President Biden has signaled relaxation and even elimination of the regulation and inclusion of marijuana as a “controlled substance” under the CSA. President-elect Trump’s position on the issue is not so clear. […]

billboardinsider.com
Thu, Dec 19, 2024 at 5:26 PM

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Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit B (16:9)

Here’s the second post about very different approaches to experiential digital signage at a big airport that don’t have six-figure creative attached to the ... […]

sixteen-nine.net
Thu, Dec 19, 2024 at 10:56 AM

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Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit A (16:9)

Here’s the first of two very different stories about experiential digital signage at a big airport – neither of them having anything to do ... […]

sixteen-nine.net
Thu, Dec 19, 2024 at 10:42 AM

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Broadsign’s take on latest OOH advertising trends (Open Mic)

By Adam Kahansky, Director Of Business Development, North America, Broadsign. From retail media's rise to the race to automate global OOH transactions, and increasing experimentation with AI, OOH technology is rapidly evolving. Continuous advancements in the space are transforming how the medium is bought, sold, and measured. […]

thedrum.com · Promoted content
Thu, Dec 19, 2024 at 12:10 AM

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AVIXA Report: a slowdown in Pro AV market growth (AVNetwork)

By Peter Hansen, Systems Contractor News. October continues a frankly disappointing year in the Pro AV Business Index. At 53.4, October’s result ties the lowest for the year so far, equaling the 53.4 of February (also nearly equaling the 53.5 of August). […]

avnetwork.com
Wed, Dec 18, 2024 at 8:44 PM

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Breach Inlet Capital Issues a Public Letter to Board of Daktronics

CHARLESTON, S.C.--Breach Inlet Capital, LP, an investment firm focused on underfollowed and misunderstood small cap equities, today issued the following letter to the Board of Directors of Daktronics, Inc. (NASDAQ: DAKT). The full text of the letter follows: December 17, 2024 Daktronics, Inc. […]

Breach Inlet Capital
Wed, Dec 18, 2024 at 8:41 PM

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