Billboard operator Clear Channel Outdoor is exploring the sale of assets in some U.S. markets that could be worth at least $800 million, according to sources familiar with the matter. Clear Channel Outdoor has hired boutique investment bank Moelis & Co to advise on the potential sale, the sources said on Tuesday. […]
People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]
Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. […]
An accidental breakthrough in a Stockholm laboratory 15 years ago could reap a fortune for the engineers who made it as long as they can win over some of the most demanding consumers: video gamers. […]
Posterscope and Target Media, working with Locomizer and Clear Channel UK, have developed a pioneering Out of Home (OOH) advertising campaign for Bethesda’s Fallout 4 game release, using social tracking on Twitter to influence the distribution of their OOH communications. […]
Munich Airport is fully integrating all signage in the architecture of the new satellite. The search for right location with the best visibility is a recurring challenge in most airports. Airport operators strive for optimum way-guiding signage putting flight information and directions on first priority. […]
Many people know Verifone, the payments platform as the technology that's used in taxis across the United States to accept credit cards. What many don't know is that they're also running a powerful digital place-based advertising network that spans taxis, gas stations and more. […]
2. Advertising, what advertising? It’s highly doubtful that traditional advertising will disappear altogether. […]
LONDON: Employing behavioural economics (BE) principles such as scarcity, loss aversion and social proof can dramatically improve the effectiveness of outdoor ads, research from Kinetic Worldwide based on a live-action "bug-eating" experiment has suggested. […]
It is fairly remarkable that a teeny little tech sector like digital signage has 100s of software options for doing variations on the same thing, and even more remarkable that as observers like me steadily suggest the numbers will thin out, they instead keep growing! I don’t get it. […]
Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]
E Ink was showing its Prism programmable tech at the SEGD XLAB event last week in New York – at a micro-booth right beside the transparent OLED that Planar was showing off. It was a study in extremes – but a reminder, as well, that both simple and very sophisticated display tech can have a role in great projects. […]
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]
What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
The DSF Executive Committee discussion on the State of the Digital Signage Industry will include the following topics: -Business, technology, implementation, and industry-wide highlights from the past year; Anticipated changes in customer expectations, service delivery, and technology in the next 12-18 moths; Recap of what the DSF has been doing, our events, and the new composition of the DSF Board which will continue to support efforts of our industry. […]
