Tuesday, December 24, 2024

Editors’ Picks

Monday, December 7, 2015 Mon, Dec 7, 2015

The thinking behind PHD UK’s most awarded DOOH campaign this year (Phodder)

Following PHD’s multiple wins this year with its #oreoeclipse campaign for Mondelez International, last week saw yet more accolades at the Campaign Media Awards, with the team walking away with four awards including the highest accolade of Campaign of the Year.Matt Sanders, managing partner at PHD UK, explains the thinking behind the campaign to Campaign magazine.“This was one of those rare moments when everything came together in terms of concept, collaboration and execution. […]


Mon, Dec 7, 2015 at 9:39 PM

Sunday, December 6, 2015 Sun, Dec 6, 2015

Outdoor advertising reach to be taken by Enhanced Media Metrics Australia (Sydney Morning Herald)

The measurement of audience for the strong-performing, outdoor advertising sector will be integrated into Enhanced Media Metrics Australia in early 2016. The out-of-home advertising sector has had a bumper year in 2015 with many of the listed companies in the sector, such as APN Outdoor and oOh! Media, upgrading earnings for the 2016 financial year. […]

smh.com.au
Sun, Dec 6, 2015 at 5:57 PM

Saturday, December 5, 2015 Sat, Dec 5, 2015

Gun billboards draw attention in Nashville (The Tenessean)

Billboard messages that started popping up in the Greater Nashville area are grabbing motorists' attention. “Buy a gun for someone who can’t, buy yourself 10 years in jail," they read. The message is part of a national campaign organized by the Bureau of Alcohol, Tobacco, Firearms and Explosives and that the National Shooting Sports Foundation has dubbed "Don't Lie for the Other Guy. […]

tennessean.com
Sat, Dec 5, 2015 at 7:09 PM

Friday, December 4, 2015 Fri, Dec 4, 2015

MediaPost: OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings

The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. […]

mediapost.com
Fri, Dec 4, 2015 at 6:42 PM

Learn the basics of digital billboard rate setting (DSToday)

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success. Set your rates too high and you might scare away prospective advertisers, but set them too low and you're leaving money on the table. […]

digitalsignagetoday.com
Fri, Dec 4, 2015 at 6:34 PM

Outdoor advertising boom in Australia is exceeding expectations (Pro Print)

The out-of-home (OOH) sector has seen year-to-date (YoY) revenue tracking at an increased 16.6 per cent over last year, with the full calendar year set to exceed expectations. The month of November is the OOH’s eleventh consecutive month of YoY growth, the Outdoor Media Association (OMA) reporting monthly net revenue of AUD 74.3m, compared to last November’s AUD 65.9m. […]

proprint.com.au
Fri, Dec 4, 2015 at 5:59 PM

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