Editors’ Picks

The endless opportunities of DOOH (Exterion Media)

Enhancements in digital technologies and their integration into Out-of-Home have allowed brands to interact with their consumers in many creative ways. Advertisers can now display dynamic content on digital screens to interact in real time with their consumers. They can adapt their creatives according to the daypart or to a particular event. […]

exterionmedia.com
Tue, Nov 10, 2015 at 10:47 PM

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Out-of-Home:Now 2015 Conference December 02, 2015 by Ad Club of New York

This 8th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. […]

theadvertisingclub.org
Tue, Nov 10, 2015 at 10:45 PM

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Where does Digital Signage fit in Omnichannel Retail? (Mvix)

To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of your retail business. […]

mvixdigitalsignage.com
Tue, Nov 10, 2015 at 10:44 PM

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DOmedia says it has sold USD one billion of OOH advertising to date (PR)

DOmedia, the largest marketplace for out-of-home (OOH) media, has now powered over $1 billion in transactions. The firm reached this milestone by bringing to market the first demand-side platform (DSP) and supply-side platform (SSP) for OOH media. DSPs and SSPs have driven major advancements in digital advertising. […]

Tue, Nov 10, 2015 at 10:42 PM

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MediaPost: The Problem Isn’t Redefining the Ad Agency, It’s Redefining the Word ‘Ad’

In the broadest sense, an advertising agency creates stuff (ideas, strategies, actual creative) that helps a brand sell products. Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion ad agencies do not want to be called ad agencies any longer. […]

mediapost.com
Tue, Nov 10, 2015 at 10:37 PM

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invidis: In the Gulf Council Cooperation region, digital signage business sentiment is positive

The Digital Signage Business Climate Index GCC has been surveyed for the first time in 2015. The index stands at 40,49 base points. The positive outlook of the DBCI reflects the good business sentiment of the Digital Signage industry in the region The current business situation is rated positive or satisfactory by 81% off the polled companies. […]

invidis.de
Tue, Nov 10, 2015 at 10:35 PM

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Chattanooga-based Hall Outdoor Advertising sells billboard inventory to Fairway (Times Free Press)

Longtime Chattanooga outdoor advertising business owner Ken Hall has sold his area billboard inventory to Fairway Outdoor Advertising, officials said Monday. Hall, who has spent more than 40 years in the business, said he's turning 73 next month and plans to retire. Fairway acquired the billboard assets of Hall Outdoor Advertising in Chattanooga, North Georgia and Middle Tennessee. […]

timesfreepress.com
Tue, Nov 10, 2015 at 10:25 PM

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Screen Kinetics Pioneers One-Stop Content Design Solution (DSConnection)

The new London graphic design agency has been attracting the interest of businesses seeking a one-stop content production solution for digital signage systems. […]

digitalsignageconnection.com
Tue, Nov 10, 2015 at 11:44 AM

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DSE and DSF Teamed Up for Fulton Center Tour as Part of New York Digital Signage Week

DSE and DSF treated about 50 people to a bus ride through the city and a subsequent tour of Fulton Center’s 52 screens ranging from 55-inch LCDs to 32’x19’ LED walls. […]

digitalsignageconnection.com
Tue, Nov 10, 2015 at 9:45 AM

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The Big Opportunity Hospitality Signs are Missing (Mvix)

The hospitality industry is making great strides in using digital signage to communicate everything from local weather forecasts to wayfinding instructions, as well as answers to frequently asked questions, like check-in and check-out times. […]

mvixdigitalsignage.com
Tue, Nov 10, 2015 at 9:40 AM

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Ken Goldberg: 7 Things I Learned At New York Digital Signage Week

This is probably the best recap of the New York Digital Signage Week I have read so far - Ed. The New York Digital Signage Week, or NYDSW, took place for the fourth time last week amidst providentially glorious autumn weather. It was by any measure a great success, and the week is showing all the signs of becoming an institution itself. […]

realdigitalmedia.com
Mon, Nov 9, 2015 at 11:40 PM

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Clear Channel Outdoor may sell some US billboard assets (Reuters)

Billboard operator Clear Channel Outdoor is exploring the sale of assets in some U.S. markets that could be worth at least $800 million, according to sources familiar with the matter. Clear Channel Outdoor has hired boutique investment bank Moelis & Co to advise on the potential sale, the sources said on Tuesday. […]

reuters.com
Mon, Nov 9, 2015 at 11:38 PM

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16:9: Screen Kinetics Joins Curiously Short List Of Digital Signage Creative Agencies

People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 11:37 PM

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AdWeek: As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. […]

adweek.com
Mon, Nov 9, 2015 at 11:35 PM

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Reuters: Eye-tracking sensor could enhance OOH advertising

An accidental breakthrough in a Stockholm laboratory 15 years ago could reap a fortune for the engineers who made it as long as they can win over some of the most demanding consumers: video gamers. […]

reuters.com
Mon, Nov 9, 2015 at 6:57 PM

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