As both Director of Innovation and Digital Strategy for Lamar Advertising Company, and a father of triplet three year olds, and an additional two year old, I’d say I’m partially an expert in the subject matter of this post. […]
The 10 digital signage apps and content widgets below are simplifying the process of sharing dynamic content with audiences, and are integral to professional and robust content management systems. Social Media. Not too long ago, we communicated via snail mail, landline telephones and in person. […]
Although our smartphones, PCs and TVs can’t yet read our genders, ages and emotions to deliver targeted content, that time is already here, as you know if you happened by the Samsung booth at the National Retail Federation’s BIG Show in Manhattan this week. […]
Panasonic is about to join several other major display manufacturers in marketing commercial display panels with built-in System on Chip media playback capability. Starting in April, AF1 series displays (42, 49 and 55-inch sizes) will have an ARM 1GHz quad-core processor with 1 GB of RAM and 8 GB of internal storage. […]
How should the decision be made to develop and manage content in-house and when to outsource to a third party? […]
French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit in London. Last year Decaux won the massive Transport for London bus shelter contract from Clear Channel, worth an estimated £400m. […]
A powerful three-month Out Of Home advertising campaign for Walking Wounded to raise awareness of the shocking plight faced by Australian soldiers returning from war was launched today. […]
The phone is attached to a standalone billboard. At the top of the board appear the words, “Answer the phone.” And so people do. […]
PML Group's annual Out of Home (OOH) market review for 2015 indicates that the OOH sector grew by 6% in 2015, following on from a similar level of growth in 2014. […]
This is Disneyland for Adults, with goodies and high-tech paraphernalia crammed into every connected nook and Smart cranny. The show used to be held at just the Las Vegas Convention Center, but it's grown so large (170,000 visitors attended this year) that it's now spilled over to fill up much of the nearby Sands Convention Center, as well. […]
On February 7, the Super Bowl will toast 50 years with the NFL capping off the season-long celebration commemorating its golden anniversary. This year they’ve dropped the traditional Roman numerals usually marking the championship game. It will be Super Bowl 50 — not Super Bowl L. […]
LinkNYC, the program that plans to convert old New York City payphones into Wi-Fi hotspots with handy USB charging ports, made its official debut today. The so-called "Links" will eventually be available at 7,500 old payphones, but the retrofitted terminals are initially rolling out in beta testing across a few city blocks in Manhattan. […]
The price of billboards reminding Detroiters to vote is doubling and officials blame the elimination of straight-party voting in Michigan. The City Council this week approved a no-bid contract with International Outdoor of Farmington Hills for up to 21 billboards featuring key voting dates and reminders from City Clerk Janice Winfrey. The cost of the three-year deal: $900,000. […]
The Digital Signage Federation has announced its 2016 executives, as well as the elected broad of directors. Randy Dearborn, who runs MGM Resorts International’s many different digital sign installs, is the 2016 Chairman and Ken Goldberg, CEO of Real Digital Media, has been sent to the sunny porch out back where they put past chairmans. […]
Fliphound is the first automated buying platform for the Out-of-Home industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 500+ advertisers. […]
