Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos. […]
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Lovers of that 'big cherry taste' may soon find an irresistible urge to buy Australia's oldest chocolate bar next time they fill up a tank of fuel, thanks to a novel new advertising campaign. […]
MUMBAI: Clear Channel, one of the world's largest outdoor agencies, has exited its 50:50 joint venture with DDB Mudra that was formed in 2009. Gour Gupta, erstwhile CEO of Clear Channel Mudra and former CEO of Madison's Platinum Outdoor, has acquired Clear Channel India's stake in the JV. While Gupta now owns 51%, the rest is with DDB Mudra. […]
The Digital Signage Business Climate Index (DBCI) in Italy has strongly increased since the last poll in September. The Index grew from 31,20 base points by 17,04 points to reach 48,24 base points. The DBCI has again taken up speed and continued its consistent upwards trend of the last 24 months. […]
A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]
I find myself in a lot of shopping malls during my travels, but not because I’m a voracious consumer. It’s rare when I even walk in stores. I’m there out of curiosity – looking at what the landlords and tenants are doing with the physical design and the digital experience. […]
How can network operators best take advantage of the opportunities offered by the loT? […]
APN Outdoor’s newly digitised Military Rd overpass, a conversion from two highly sought-after static billboards, has been transformed to house two, jaw-dropping Elite Screens, presiding over the busy stretch of road, facilitating over 3.1 million gross contacts each month*. […]
Australia’s leading chemist chain, Chemist Warehouse, has launched a campaign with Outdoor leader’s APN Outdoor, on their national network of Elite Screens and the XtrackTV portfolio. […]
Online was the place to experience Black Friday: that was the consensus, in the UK media at least. A perfect storm of factors – terror threats, poor weather and media hype about punch-ups – led to online sales soaring. UK Black Friday online sales were up 36 percent, according to Experian, while shopper numbers fell 9.6 percent compared with last year, according to Springboard. […]
The overall advertising market will see continued growth in 2016, between 4 and 5 percent. This will be driven primarily by digital and outdoor. A strong growth sector will be digital out of home. […]
On Monday, the newspaper industry peak body The Readership Works and the Outdoor Media Association announced their separate audience measurement systems would come under one roof. […]
Billboards placed by an atheist group in different parts of the US are drawing strong reaction from both atheists and Christians alike. Like fruitcake and mistletoe, the annual atheist billboards have become a regular, if controversial, harbinger of the holidays. This year's billboards feature a man dressed as Santa with a finger to his lips: "Go ahead and skip church! […]
When Asus finally put Chromebits on the marketplace last month, I decided to order one online. No could do. At least not in Canada. […]
