Editors’ Picks

The billion-pound battle for TfL’s Tube advertising contract (Campaign Live)

Transport for London: with revenues of £150 million a year and rising, the Tube represents 15% of UK outdoor revenues. Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes. For some in the outdoor ad industry, it looks like a battle between David and Goliath. […]

campaignlive.co.uk
Thu, Mar 10, 2016 at 10:31 PM

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Eye-trackers show that digital signage is “twice as powerful” as print on the high street (Prolific North)

A new survey shows that retailers employing digital signage have a much greater impact on shoppers. APS Group used eye-tracking technology to measure the reaction of more than 1.6m people over 16 weeks. The research found that more than double the number of shoppers looked at and engaged with animated digital content, than digital print. […]

prolificnorth.co.uk
Thu, Mar 10, 2016 at 6:09 PM

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PJSC’s Mark Boidman to present “State of the Industry” at DSE 2016: Endless Innovation (DSE)

State of the Industry: This session will present industry financial and operational metrics, breaking down what the trends mean for you as opportunities for meeting the industry's challenges are shared. […]

Thu, Mar 10, 2016 at 6:08 PM

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How Big is the Digital Signage Market? (PRWeb)

ScreenScape Networks Inc., a provider of digital signage solutions, has recently published a unique approach to quantifying the size of the digital signage market. […]

prweb.com
Thu, Mar 10, 2016 at 5:59 PM

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PATTISON Outdoor Launches the First Ad Campaign on the New Flexity Streetcar: Volvo’s all-new XC90 (MarketWired)

PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, and the TTC, the nation's largest urban mass transit system, unveiled the launch of a Flexity Streetcar promoting Volvo's all-new XC90 - the first advertisement of its kind on the newest model of the Bombardier built and designed streetcars on the TTC system. […]

marketwired.com
Thu, Mar 10, 2016 at 5:58 PM

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RMG Networks Fourth Quarter and Year End 2015 Results (full press release, MarketWired)

Year-over-Year Trends: Total revenues of USD11.8 million represented a decrease of 9.5% from USD13.0 million of adjusted revenues in the fourth quarter of 2014, resulting primarily from a large sale that occurred in the fourth quarter of 2014. […]

marketwired.com
Thu, Mar 10, 2016 at 7:26 AM

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City of Vancouver to investigate digital billboard boat (Vancouver Sun)

The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]

vancouversun.com
Thu, Mar 10, 2016 at 7:17 AM

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Best Creative OOH Campaigns by Charities (JCDecaux)

January Creative Solutions campaign was voted by JCDecaux teams around the world and it was the not-for-profit organisation Caritas. This month we were inspired to have a look at some of the best creative campaigns by charities and not-for-profit organisations in the recent months. […]

jcdecaux-oneworld.com
Thu, Mar 10, 2016 at 7:03 AM

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Exterion Media’s boss: Digital ​​out-of-​​home advertising is ‘no longer just a moving poster’ (The Guardian)

How is OOH advertising evolving? Out-of-home is evolving in line with consumer expectations and demand. We’re bombarded by messages each day – only the right content, in the right place, at the right time, to the right people makes it through. […]

theguardian.com
Wed, Mar 9, 2016 at 5:34 PM

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The Outlook: a report on OOH advertising from (Outsmart)

The OutLook features thought leadership and commentary from leading industry figures including contributors from influential businesses including TFL, Starcom Mediavest Group and adam&eveDDB. The report also features contributions from many of today’s leading OOH operators, including Council Members, Specialists and Media Owners. […]

outsmart.org.uk
Wed, Mar 9, 2016 at 5:26 PM

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Why Out-of-Home Advertising Makes People Talk (Linkedin)

With TAB and Route and other sophisticated metrics, out-of-home (OOH) advertising is more measurable and accountable than ever before. A recent BrandScience/Talon study, using Route data, concluded that OOH delivers strong ROI performance. The true value of OOH, however, extends far further than the figures reveal. […]

linkedin.com
Wed, Mar 9, 2016 at 5:24 PM

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MediaPost: The New Consumer Journey From OOH To Mobile

Imagine this scenario: You’re walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. […]

mediapost.com
Wed, Mar 9, 2016 at 5:24 PM

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The next phase of OOH: Smart billboards (Media Life)

If there’s one thing media buyers and planners have long desired for out of home media it’s more in-depth measurement. They want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are – where they go, who they engage with, and what they buy. […]

Wed, Mar 9, 2016 at 5:22 PM

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Chart: US Out-of-Home Ad Revenues Climb 4.6% in 2015, Hit New Peak (Marketing Charts)

Out-of-home advertising revenues grew by 4.6% last year to reach $7.3 billion, besting the previous high set in 2007, per the OAAA. The year ended on a high note, with Q4’s 5.8% year-over-year increase the largest in at least 4 years. In fact, out-of-home advertising has now grown for 23 consecutive quarters since the recession. […]

marketingcharts.com
Wed, Mar 9, 2016 at 5:20 PM

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JCDecaux begins ‘world’s biggest’ rollout of digital screens on London bus shelters (Campaign Live)

JCDecaux has begun what it claims is the world's biggest rollout of digital street furniture on bus shelters across London. The French-owned outdoor giant won the Transport for London bus shelter contract from Clear Channel last year. […]

campaignlive.co.uk
Wed, Mar 9, 2016 at 4:46 PM

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