Following last year’s Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s. The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. […]
It was about a year ago at some trade show that I walked by a vendor booth that was trumpeting how lifting an item off a shelf would trigger content on a screen. And wasn’t that amazing!!! Well, it was kinda neat when I saw it for the first time eight or nine years earlier, but in 2015, not so much. […]
The webOS-based solution comes with an inbuilt Wi-Fi, industrial design and conformal coating along with IPS Technology. […]
What role does storytelling play in building digital experiences? What are the keys to successful storytelling in this medium? […]
Created by Inferno and produced by Grand Visual, the campaign creatively mimics the current weather conditions with gusts of wind or rain and entices customers to enjoy a night in with Sky. The campaign was planned and booked by Rapport and plays on Rail, Mall and Gym D6’s nationwide from the 4th to 18th of January. […]
The international DOOH creative promoting the film is playing out across 5 countries reflecting the industries increased investment in DOOH as a key advertising channel. Grand Visual produced the DOOH creative which is being played out across Ocean Outdoor, Clear Channel, JC Decaux & Exterion network in the UK. […]
The multi-format DOOH campaign went live at the start of January across the JCDecaux rail network. Subtle motion is a technique developed by Grand Visual Digital Director, Ric Albert, as a way to make the creative work harder, whilst being subtle enough to not distract drivers in roadside advertising. […]
The contract for the space at the international travel facility will give advertisers access to eight million travelers annually. […]
APN Outdoor has struck a first-of-its kind deal in Australia signing up as an official sponsor of the Australian Olympic team, seven months before the summer games in Rio, Mumbrella can reveal. […]
For many years, billboards were regarded as the dull end of the advertising industry. While companies flocked to the future of product promotion, such as internet banners and mobile pop-ups, the bus poster or billboard was relegated to an afterthought. […]
Each workday, thousands of state workers commute from their suburban neighborhoods to the many state buildings scattered throughout New York's capital city. Based on Albany's remarkable penchant for corruption, odds are that at least a few of them have a story the feds would be interested in hearing. That's where the billboards come in. […]
A DPAA-Sponsored Feature. Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]
Russian-Israeli startup VISIOBOX, developer of a cloud-based platform for distributing digital advertising and video clips, announced it has entered the international market. The company said it is primarily oriented on the organizers and owners of digital indoor advertising networks, owners of commercial facilities and transport companies that own screens to display advertisements. […]
Any business owner or marketer with a limited budget knows the struggle. While big-budget big businesses can afford the advantage of hammering away at the marketplace with the hope of attracting a small fraction of the audience, small businesses must be aware of every dollar spent and hit the mark with each message. […]
The annual trade show and educational conference for digital signage in Las Vegas is set for March 15-18, with the Exhibit Hall open on the 16th and 17th. As always, the show's a great time to catch up with old friends in the industry and to see what's new in the world of digital signage. […]
