Editors’ Picks

The Drum’s Creative Out of Home Awards: What brands should be doing to create more effective OOH ads

Ahead of The Drum's Creative Out of Home awards, judges Steve Parker, co-CEO at Starcom, and Rosh Singh, MD Kinetic Active, told us what brands should be doing in the out of home space to create more effective advertising. Steve Parker rsz_steve_parker-2.jpg How would you like to see brands using OOH more effectively? […]

thedrum.com
Fri, Sep 4, 2015 at 1:04 AM

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MediaPost: Rubicon Brings Programmatic To OOH With Bitposter Deal

Programmatic ad tech firm Rubicon Project on Thursday announced it has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. It represents the first time Rubicon Project will facilitate OOH programmatic buying. […]

mediapost.com
Fri, Sep 4, 2015 at 1:02 AM

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Digital Signage Federation Announces Membership Milestone

87 New Organizations Have Joined YTD. Warrenton, VA - The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that its year-over-year membership has increased 18% as of the end of August. […]

hometoys.com
Fri, Sep 4, 2015 at 12:57 AM

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Observer: Advertising Doesn’t Have to Irritate, Intrude, Lie, Cheat and Generally Suck

Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral. Self-interest abounds here. […]

observer.com
Fri, Sep 4, 2015 at 12:57 AM

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Australia: oOh!media Limited 2015 Half Year Results (Finance News Network)

Transcription of Finance News Network Interview with oOh!media Limited (ASX:OML) CEO, Brendon Cook. Carolyn Herbert: Hello I’m Carolyn Herbert for the Finance News Network and joining me from oOh!media Limited (ASX:OML) to discuss its first half 2015 results is CEO, Brendon Cook. Brendon, welcome back. […]

finnewsnetwork.com.au
Fri, Sep 4, 2015 at 12:40 AM

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Updated conference programme for the OVAB Digital Signage Summit Europe, September 10-11, Munich

This year´s OVAB Digital Signage Summit Europe at Munich Airport will be organised by invidis consulting and Integrated Systems Events, in cooperation with OVAB Europe. This year’s summit will be the largest so far and will reflect an increasing international involvement form both speakers and sponsors. Make sure you are well informed on what’s happening. […]

invidis.de
Fri, Sep 4, 2015 at 12:10 AM

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invidis: Digital signage case study: Interactive experiences at FC Barcelona

TMTFactory will present its highly successful digital retail solution for FC Barcelona at the OVAB Digital Signage Summit Europe conference being held at the Hilton Munich Airport Hotel on 10-11 September 2015. FC Barcelona is arguably the most iconic club in world football and maximising revenue generating opportunities is vital for the club. […]

invidis.de
Fri, Sep 4, 2015 at 12:07 AM

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The future of OOH in South Africa, According to Posterscope (Media Update)

Lee Curtis was recently appointed as the new GM for Posterscope South Africa, a division of Dentsu Aegis Network. Media Update recently caught up with him to talk about his expectations, his views on the local OOH industry and his future plans for Posterscope. What are your thoughts on joining Posterscope? […]

mediaupdate.co.za
Thu, Sep 3, 2015 at 11:29 PM

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The end of media fragmentation? There’s an app for that. (Media Village)

Media evolves. Print, from paper to digital; radio from on air to on line; out of home from static to dynamic; television from broadcast to addressable. […]

mediavillage.com
Thu, Sep 3, 2015 at 4:43 PM

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Smart signage in Lithuania (AV Interactive)

The platform has been supplied and installed by Hansab AB, a provider of technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region. […]

avinteractive.com
Thu, Sep 3, 2015 at 10:58 AM

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Ireland: Advertising spend rises as consumers begin to flash the cash, outdoor up 11.5 percent (Irish Times)

Consumers are – at last – opening their wallets and advertisers are following that money – that’s the core and upbeat message in the AAI/Nielsen Advertising Barometer report for the first six months of this year. The survey found that the overall advertising market was 7.9 per cent ahead of the first half of 2014 and that spend, year on year across nearly all media, is up. […]

irishtimes.com
Thu, Sep 3, 2015 at 10:37 AM

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Clear Channel Outdoor experiments with crane to size up electronic billboard along 405 Freeway (Orange County Register)

Alert passersby might have noticed a crane Thursday next to the 405 Freeway, looming from the Fountain Valley site of a proposed electronic billboard at the Euclid Street off-ramp. No, the crane was not there to erect the controversial sign – as a few residents speculated when they called Costa Mesa City Hall. […]

ocregister.com
Thu, Sep 3, 2015 at 10:26 AM

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The Guardian: AOL’s acquisition of Millennial Media highlights rise in automated ad buying

Programmatic ad buying predicted to account for more than half of the UK’s £3bn digital display market this year, according to research. AOL’s acquisition of mobile ad firm Millennial Media underlines the rapid rise of programmatic advertising, as new research shows that automated buying will grow massively this year and account for more than half of the UK’s £3bn digital display market. […]

theguardian.com
Thu, Sep 3, 2015 at 8:52 AM

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7 Habits of Successful Digital Signage (AV Network)

By Ryan Cahoy, Managing Director, Rise Vision. Digital displays - tasked with conveying information quickly, impressing viewers, and getting attention - are up against a staggering legacy left by the clunky, proprietary systems of the past. But, the same basic principles of good design apply to digital signage more than ever before. […]

Thu, Sep 3, 2015 at 7:53 AM

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When Mobile and Digital Out-of-Home Collide: Stephanie Gutnik Interviews Australian DOOH Network Boss Sarah Neill

With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]

Wed, Sep 2, 2015 at 11:43 PM

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