Outdoor advertising rose on the back of above-average growth for digital billboard spending and a strong quarter for transit ad formats. […]
MADRID--H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. […]
Out of Home advertising (OOH) is not a new channel. In fact, it’s one of the oldest media in existence dating back to the mid-1800s, when circus posters and horse-drawn streetcar advertisements were ubiquitous. OOH is still thriving because it has constantly evolved and adapted to new formats, markets and technology. […]
In the next five years, hundreds of millions of mobile beacon tracking devices will pepper retail shops, restaurants and malls, observers are predicting. […]
Almost 50 L'Oréal -partner hair salons in Paris have been equipped with digital signage displays by digital signage solutions provider Crown Heights since June, the digital signage company announced on its blog. […]
Last month MGM Resorts' expansive digital signage network of nearly 50,000 screens across all 12 of the MGM Resorts Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas strip, entered the advertising market, according to an announcement from interactive touchscreen digital signage network owner Incentient. […]
Digital signage — once the preserve of basic looped videos — is going through a quiet renaissance. […]
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon. Following the launch of their outdoor campaign at Outdoor Asia Convention (OAC) this year in August, Indian Outdoor Advertising Association (IOAA) has executed the campaign recently in Bangalore through billboards. […]
As we come to the end of 2015 and embrace a New Year, reality looks good to me. There’s no question our industry faces challenges in the days ahead and we can’t shirk from those realities, but here are ten reasons to celebrate OOH. 1) OOH is Growing. […]
Samsung has launched a new out of home advertising campaign for their Gear S2 smartwatch and along with it comes interactive billboards, metro station takeovers, as well as holiday watch faces. There are even some pop-up stores in South Korea where people can experience the OEMs newest smartphone. […]
While the inevitable comparisons to “Minority Report” are probably a bit over the top -- thankfully there’s no retinal scanning involved. Outfront Media, previously known as CBS Outdoor, is planning to roll out a fully addressable outdoor advertising network sometime in the not-too-distant future, according to CEO Jeremy Male. […]
The annual Digital Signage Expo is less than three months out now, so it’s time for me to have a look at at what’s up with the event this year, as well as start planning the annual Preset Group Mixer. The latter is already somewhat in hand – the venue secure and several sponsors lined up. […]
The creative was shown on the 15-inch screen that is attached to the end cap where the product is merchandised in 1,563 Walmart locations throughout the country. […]
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news and analysis. […]
Discussions on: Business, technology, implementation, and industry-wide highlights from the past year. Anticipated changes in customer expectations, service delivery, and technology in the next 12-18 months. […]
