Out of Home’s ability to deliver communications to people at the right time, in the right place & right mind-set is as relevant as ever to advertisers. […]
For the second time in as many years, the Society of Experiential Graphic Design (SEGD)—an organization evangelizing and educating architectural, digital signage, experiential design, environmental design, and other communities on how to create experiences that connect people to place—joined the Digital Signage Expo (DSE) to provide a unique set of educational presentations/discussions to DSE attendees. […]
Florian Rotberg speaking at a 2015 European conference The big pro AV trade show InfoComm has for several years had some sort of digital signage educational conference running ahead of the exhibit hall opening, and there will be another one this year – with a European twist. […]
Following the acquisition in 2014 by City Football Group, reliable local and global communication became a key focus for the club, with the Melbourne office requiring regular dialogue with City Football Group’s offices in London and Manchester in the UK and NYCFC in the US. […]
Why do they have such high engagement? Optimal advertising placement. Casinos have watched and learned the best places to mount digital screens in their establishments for the highest engagement. […]
A DPAA-Sponsored Feature. Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]
By Jeffrey Dumo, Partner & CEO, Array Interactive. This year’s DSE was the best yet…at least for me. Our approach to advantaging the show’s offerings was much different especially since our company’s re-positioning from a digital signage agency to an experiential design agency. […]
The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel. Best use of digital: This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas. […]
oOh! Media's CMO, Michaela Chan, reports back from SXSW on the key themes influencing modern marketing strategy There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week. […]
Exterion Media has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3. Beacon at the bus can trigger the Shazam app and interact with consumer inside as well as street-side. In the past out-of-home campaigns with beacons had very limited success. […]
Be it displaying beautiful animations across OLED screens or streaming eye-catching media across large video walls, brands need to continually re-evaluate their advertising and marketing strategies to positively enhance the customer experience. These tactics were highlighted at DSE and the collaboration with industry trendsetters took place at every corner I turned. […]
With the 2016 ISA Sign Expo about to hit Florida’s shores, Harriet Gordon takes a glance at the Sunshine State and uncovers some of the secrets behind this megalithic trade show. The ISA Sign Expo 2016 will take place from April 20th to 23rd 2016 at the Orange County Convention Center in Orlando, Florida. America. […]
Commuters rejoice. You can now see a giant Justin Biebs in his underwear on your way to work. Calvin Klein, through its media agency Frontier Australia, has extended its #mycalvins Spring 2016 global advertising campaign to Sydney train stations via Adshel Rail. […]
Barco, Cineplex, Digital Kitchen, Pearl Media and Second Story were multiple prizewinners at this year’s Apex Awards. The awards, honouring the best in North American digital signage and digital out-of-home, were presented last week at the Las Vegas Convention Center as part of Digital Signage Expo. […]
Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from. Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. […]