Editors’ Picks

Top Digital Signage Content Management Trends for 2016: February 10, 2016 (A Google Hangout by DSF)

With each new year comes a landslide of predictions and trends to guide us into the new year. While we don’t pretend to know the answers, we have assembled a panel of digital signage veterans to share their insights and opinions on some of the common questions surrounding content for digital signage: -Is HTML5 here to stay? -Open Source - how does it apply to digital signage? […]

Tue, Jan 12, 2016 at 8:07 PM

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Digital signage: content creation and implementation (Installation International)

With margins on digital signage hardware falling, can system integrators add value to installations and generate ROI by advising on content creation and implementation? Steve Montgomery finds out. The concept of digital signage has grown and developed over the past decade from virtually nothing to a major business. […]

Tue, Jan 12, 2016 at 8:05 PM

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Digital Signage in Retail 101 (White Paper by Mvix; DSToday)

Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand. […]

digitalsignagetoday.com
Tue, Jan 12, 2016 at 8:04 PM

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Education Opportunities Abound at DSE (DSConnection)

With nearly 100 hours of education in just two days, DSE offers sessions for everyone from absolute rookies to industry veterans. […]

digitalsignageconnection.com
Tue, Jan 12, 2016 at 5:03 PM

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oOh!media expands to 30 shopping centres (PR)

oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres. The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital. […]

Tue, Jan 12, 2016 at 4:48 PM

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blowUP media acquires German market leader in large-format advertising on German autobahns (blowUP media)

Düsseldorf, blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. […]

blowup-media.com
Tue, Jan 12, 2016 at 4:15 PM

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With Téo Taxi, Quebecor Media Out of Home offers a new advertising vehicle (OMAC)

Quebecor Media Out of Home will soon make new advertising platforms available to advertisers on Téo electric taxis, which will be introduced in Montréal in March 2016 after a breaking-in period that is beginning now. […]

omaccanada.ca
Tue, Jan 12, 2016 at 3:48 PM

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How to Plan for The Life-Cycle Of A Digital Signage Network: January 13, 2016 (A Google Hangout by DSF)

While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]

Tue, Jan 12, 2016 at 2:32 PM

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Stephen Hawking’s Face Took Over Times Square with Cryptic Message and No One Knows Why (Crave)

A photograph of Stephen Hawking appeared on a group of billboards in Times Square yesterday alongside a cryptic numerical code, and now the Internet is left to decipher what this all means. […]

Tue, Jan 12, 2016 at 5:59 AM

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Resolutions for OOH advertisers from Posterscope’s Nick Halas (Mediatel)

From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]

mediatel.co.uk
Tue, Jan 12, 2016 at 2:24 AM

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OOH Media and Political Ad Spending: Why the Disconnect? (Linkedin)

Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]

linkedin.com
Tue, Jan 12, 2016 at 2:23 AM

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Why other location-based technologies could steal beacons’ thunder in 2016 (Luxury Daily)

While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. […]

luxurydaily.com
Tue, Jan 12, 2016 at 2:20 AM

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AdAge: The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future

The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]

adage.com
Mon, Jan 11, 2016 at 7:13 PM

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NCM Appointed as Official Representatives of Cannes Lions Festivals in USA (Business Wire)

CENTENNIAL, Colo. --Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. […]

businesswire.com
Mon, Jan 11, 2016 at 7:10 PM

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Exterion Media launches first ever UK train wrap on Manchester’s Metrolink and DOOH campaign (About Manchester)

KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home (OOH) advertising business. […]

aboutmanchester.co.uk
Mon, Jan 11, 2016 at 7:00 PM

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