Editors’ Picks

Positive digital signage market outlook for the Gulf Cooperation Council region (DS Summit)

The Digital Signage Business Climate Index GCC has increased substantially by 9,99 base points and stands at 49,99 base points for the March/April edition of the DBCI survey. The current business situation is rated mostly positive by the polled companies. Over 80% have answered that they are satisfied or very pleased with their situation. […]

digitalsignagesummit.org
Wed, May 4, 2016 at 12:39 AM

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16:9: 8 Ways To Create DigitalSignage Content That Rocks

Guest Post: Elena Lathrop, CrownTV Elena Lathrop Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create truly compelling digital signage content? […]

sixteen-nine.net
Tue, May 3, 2016 at 8:55 AM

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16:9: The LCD Bezel Battles Rage On, But Why?

Digital signage display manufacturers have been in a pitched battle for years over whose product has the skinniest bezels, ands therefore the least discernible seams in video walls. First, we had narrow bezel. Then super narrow. […]

sixteen-nine.net
Tue, May 3, 2016 at 8:15 AM

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AdWeek: Moms From This N.Y. Agency Offer Hilarious Advice to Their Kids in New Outdoor Campaign

A new outdoor campaign from agency Mother New York is launching around New York, just in time to remind you that it's almost Mother's Day, and mom always knows best. […]

adweek.com
Tue, May 3, 2016 at 7:31 AM

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OOH: Consistent Winner in a Disrupted Ad Industry (OAAA via Boardwalks)

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession. […]

boardworks.com
Tue, May 3, 2016 at 1:41 AM

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Airport Advertising is Ready for Takeoff (Media Village)

Consider most business travelers spend an average of 90 minutes in the airport on a given trip. To advertisers, that's a captive audience with a considerable amount of "dwell time," meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off. […]

mediavillage.com
Tue, May 3, 2016 at 1:34 AM

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Peak advertising predictions and their implications for OOH media (Screen Media Daily)

Implications for Out-of-Home Media: There’s an arms race currently underway in the out-of-home media space to ramp up measurement and analytics in an effort to align outdoor’s capabilities more closely with that of online media. Clear Channel, Outfront Media, Exterion Media, oOh! Media, and JCDecaux have all announced new tools and partnerships to measure out-of-home audiences. […]

Mon, May 2, 2016 at 5:05 PM

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16:9: Chart: LCD’s Future Is Big, As In Big Screens, Says IHS

The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, Latin America, and Eastern Europe actually shrunk the digital signage and professional display market by 3%, year on year, in 2015. But the market is coming around and is expected to grow by 2.9% in 2016, at 12.2 million. […]

sixteen-nine.net
Mon, May 2, 2016 at 5:02 PM

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JCDecaux renews Hong Kong International Airport’s advertising concession (JCDecaux)

Hong Kong International Airport is one of the busiest international airports in the world with 68.5 million passenger traffic and 406,020 flight movements in 2015. JCDecaux has been managing advertising sales concession of Hong Kong International Airport since its opening in 1998. […]

Mon, May 2, 2016 at 4:52 PM

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Canadian DOOH Advertising Company PATTISON Onestop Joins Digital Place Based Advertising Association

NEW YORK – PATTISON Onestop, a Digital Out-of-Home (DOOH) advertising company in Canada, has joined the Digital Place Based Advertising Association. DPAA members help brands connect to consumers on-the-go and at targeted locations. […]

digitalsignageadvertising.wordpress.com
Mon, May 2, 2016 at 4:04 PM

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Toronto Star: Investigate billboards ‘spying’ on shoppers’ cellphones, U.S. senator says

A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]

thestar.com
Mon, May 2, 2016 at 3:48 PM

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London Digital Signage Week May 16-20, 2016 (London 2016)

Like its counterpart in New York, London Digital Signage Week includes events for retail, employee communications, digital out of home and of course digital signage. […]

london2016.digitalsignageweek.com
Mon, May 2, 2016 at 3:11 PM

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16:9: LG MRI Building Outdoor Displays To Survive And Thrive

“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive. […]

sixteen-nine.net
Mon, May 2, 2016 at 8:27 AM

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Warc: OOH drives mobile brand actions in the UK

LONDON: Consumers who engage with out-of-home advertising (OOH) often go on to use their smartphones to connect with brands directly, a new study has found. Outsmart, the marketing body for the out-of-home industry in the UK, claimed that OOH activity leads to a 17% uplift in smartphone brand actions, or search queries that include the name of a brand or a campaign tagline. […]

warc.com
Mon, May 2, 2016 at 2:36 AM

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Double digit April growth for Australia’s OOH industry (ProPrint)

The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m. The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike. […]

proprint.com.au
Mon, May 2, 2016 at 2:33 AM

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