Editors’ Picks

German OOH ad group Stroeer sees double-digit organic growth in Q1 (Reuters)

German outdoor advertising group Stroeer said it expected double-digit organic sales growth in the first quarter as it benefits from growing digitalisation. It said on Thursday its 2015 operating earnings before interest, tax, depreciation and amortisation came to slightly more than 200 million euros ($218 million), beating its own forecast for up to 200 million. […]

reuters.com
Thu, Jan 14, 2016 at 6:52 PM

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What did we learn from CES 2016 (OOH included)? (Mediatel)

This year's CES was bigger than ever, but there are three clear implications for the out-of-home (OOH) advertising industry. First, consumers expect high quality, immersive, content-rich experiences, and Virtual Reality (VR) can help provide them. […]

mediatel.co.uk
Thu, Jan 14, 2016 at 6:50 PM

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Out-of-Home Ad Spending in South Korea to Rebound (eMarketer)

Spending on out-of-home ads in South Korea slipped in 2015, with falling spending on transit ads dragging down increases in billboard and entertainment-area ad spending. But that’s expected to change this year, according to one researcher. Korea Broadcast Advertising Corp. […]

emarketer.com
Thu, Jan 14, 2016 at 6:44 PM

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MediaPost on IoT and Digital Signage: Who’s Minding the Store?

With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]

mediapost.com
Thu, Jan 14, 2016 at 6:40 PM

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Digital signage in retail 101 (DSToday)

A study conducted by Mississauga, Ontario-based digital signage provider SignAd Network found that digital video in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). […]

digitalsignagetoday.com
Thu, Jan 14, 2016 at 6:24 PM

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Costco and PRN Switch On 4K TV Walls at All U.S. Costco Locations (DSConnection)

PRN’s deployment of new 4K TV wall at Costco offers brands and marketers powerful ways to tell their stories. […]

digitalsignageconnection.com
Thu, Jan 14, 2016 at 2:02 PM

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Installation of the Week: Interactive DOOH Campaign by AB InBev in Belgium

AB InBev spent the winter holiday season rolling out this megaposter campaign in the cities of Brussels, Antwerp and Leige for a rum-flavored beer aimed at the young and hip European clubbing public. […]

digitalsignageconnection.com
Thu, Jan 14, 2016 at 1:38 AM

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MediaPost: Google Branches Programmatic Into OOH and Mobile Advertising In 2016

It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]

mediapost.com
Thu, Jan 14, 2016 at 1:28 AM

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How OOH Advertising Helps Fuel the Powerball Jackpot (iHeart Billboards)

The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]

Wed, Jan 13, 2016 at 5:41 PM

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Digital signage: how to manage a complex and widely spread network (Installation International)

Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]

Wed, Jan 13, 2016 at 5:19 PM

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Reed v Gilbert and Why It Matters To OOH Ad Industry (Billboard Insider)

Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]

Wed, Jan 13, 2016 at 4:29 PM

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16:9: Looking Ahead To ISE

I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]

sixteen-nine.net
Wed, Jan 13, 2016 at 10:44 AM

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CES 2016: Advertisers can expect more from immersive experiences and connected objects (Campaign)

If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. […]

campaignlive.co.uk
Wed, Jan 13, 2016 at 7:33 AM

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Ocean Outdoor Launch The Monument, Newcastle (Pioneering OOH)

First full-motion digital external screen at the heart of Newcastle’s retail centre. Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters. […]

pioneeringooh.com
Wed, Jan 13, 2016 at 7:23 AM

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OAAA Celebrates 125 Years of Serving OOH Ad Industry

2016 marks the 125th anniversary of the Outdoor Advertising Association of America (OAAA). To celebrate, the association is looking back on OOH advertising and the trade organization that has helped drive its success for the last 125 years. In the beginning, American roadside advertising was generally local. […]

oaaa.org
Tue, Jan 12, 2016 at 8:08 PM

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