Outdoor advertising companies APN Outdoor and oOh! Media have obliterated their prospectus forecasts with strong profit results. APN Outdoor floated on the Australian Securities Exchange in November 2014, while oOh! […]
We’ve come along way from paper billboards. New LCD outdoor displays are providing amazing growth for two companies, APN Outdoor Group Ltd (ASX: APO) and oOh!Media Ltd (ASX: OML). As the chart below illustrates, APN has grown by a mind-blowing 104.9% over the past 12 months, while oOh!Media has risen 89.2%. […]
Big data and digital signage—what’s new? Big data has the ability to improve and substantiate the outcome of an investment in digital signage. Whereas in early years budget approval for digital signage implementation was extremely challenging, big data is changing that through analytics and analysis going forward. […]
According to the recent Datassential's Menu Board Keynote Report, 63 percent of consumers read menu boards to learn about specials. However, 30 percent of operators don't even bother to feature their promotions. […]
New digital billboards that have popped up at light-rail platforms over the past month are bringing advertising messages to riders and a nice chuck of change to Metro Transit. The transit agency will be paid $23,450,000 spread out over five years as part of a deal with Intersection, the company formerly known as Titan. […]
Outdoor advertising company JCDecaux has introduced new digital displays at Singapore shopping mall ION Orchard that are audio capable. Singapore – JCDecaux, the leading Out-Of-Home Advertising Company in Singapore and No. […]
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The pro forma adjusted net profit after tax sat around $28.5 million, a figure that exceeds the forecasts by over 28 per cent, and jumped 56.8 per cent up compared to the previous year. Pro forma revenue for the out-of-home company was at $279.8 million, a 7.3 per cent increase on the previous year, while its pro forma EBITDA was up 37 per cent year-on-year to $57.7 million. […]
APN Outdoor is confident of a solid lift in earnings this year after beating expectations with a $41 million profit for 2015. APN, which owns billboards on buses and trams, and at train stations and airports, says its profit was driven by its digital advertising business and increased market share. The company's 2015 net profit compares to a $12.2 million statutory loss in 2014. […]
Mark Fairhurst, general manager of sales at APN Outdoor, says there are significant reasons why mobile and outdoor go together, and to truly realise success marketers need a clear picture of what they’re trying to achieve with their campaign. […]
Interview with Mark Boidman of Peter J Solomon Company about the out-of-home media industry. […]
The eagerly anticipated launch of the Out of Home Measurement Council’s (OMC) roadside currency is on track to launch in April/May this year. The currency will use ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market. […]
Outdoor has always been a strong format to use in any campaign as there are many platforms which can reach different audiences at various points throughout their day. It also allows for widespread coverage throughout Northern Ireland. Out of home advertising (or OOH as it’s known in the media world) has evolved in line with the changing behaviours of audiences. […]
“Hurry up and wait.” This could very easily be the tagline for the air travel industry. In 2014 alone, 650 million U.S. […]
Here's the latest example from Peru—a billboard (and accompanying structure) from a home-improvement store that brings the comforts of home to weary drivers who could use a rest. One in every three road accidents is due to driver fatigue, says the advertiser, Sodimac Homecenter. […]