Editors’ Picks

Asda to digitise OOH media estate and give advertisers its data to create “hyper-relevant” campaigns

Asda is to overhaul its outdoor billboard and poster sites, including the digitisation of up to 300 superstores and 200 supermarkets after partnering with Clear Channel. The seven-year contract will also see Clear Channel able to utilise Asda’s sales data and customer insight information to help advertisers create hyper-relevant and contextual campaigns. […]

thedrum.com
Tue, Feb 23, 2016 at 6:05 PM

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Primesight strikes ‘hyperlocal’ DOOH ad targeting deal (Mediatel)

Outdoor advertising is continuing to make the most of digital with the news that real-time programmatic company Crimtan has signed a multi-year partnership deal with out-of-home ad specialists Primesight. Crimtan's technology will allow Primesight clients to "amplify" their OOH campaigns with location-based digital display ads by targeting web and app users in the same locations. […]

mediatel.co.uk
Tue, Feb 23, 2016 at 6:03 PM

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Digital signage business sentiment in Benelux optimistic (Digital Signage Summit)

The Digital Signage Business Climate Index in the Benelux region has increased by 2,35 base points from 59,25 base points to 61,59 base points. The satisfaction with the current business situation for products and services in the Digital Signage and Digital out of Home industry has further increased. While the outright positive assessment of the situation has slightly declined. […]

digitalsignagesummit.org
Tue, Feb 23, 2016 at 5:30 PM

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16:9: Digital Signage Expo Attendance Tracking Ahead Of 2015

Digital Signage Expo starts three weeks from today or tomorrow, depending on how you look at the event. I caught up with Andrea Varrone, who has been with the event company and show for years but is in charge of the whole thing for the first time this year. […]

sixteen-nine.net
Tue, Feb 23, 2016 at 2:17 PM

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16:9: My Chromebit Digital Signage Experience

When the little Asus Chromebit HDMI stick was finally released last fall, I was anxious to get my hands on one to see what an $85 USD device could offer as an entry-level digital signage player. I also wanted to see what Google’s Chrome Device Management Console was all about, particularly after a stripped-back version was released for single use applications like kiosks and signage. […]

sixteen-nine.net
Tue, Feb 23, 2016 at 12:09 PM

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The first-ever Organic Light Emitting Diode (OLED) transparent display design competition awards

Thank you to everyone who participated in the Clear Concept Awards. The winner will be announced at Digital Signage Expo (DSE) on March 17, 2016. […]

digitalsignageconnection.com
Tue, Feb 23, 2016 at 10:09 AM

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Digital signage software provider YCD Multimedia joins Out-of-Home Video Advertising Bureau Europe (OVAB Europe)

 YCD Multimedia, the global provider of advanced digital signage software solutions, recently announced its corporate membership of industry advocacy group OVAB Europe (Out-of-Home Video Advertising Bureau). The OVAB’s mission is to raise awareness and to establish digital out-of-home communication as an independent and accepted media within the media landscape in Europe. […]

digitalsignageconnection.com
Tue, Feb 23, 2016 at 9:37 AM

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Infographic: Mobile gamers notice OOH ads and act on them (Posterscope USA)

Mobile Gamers are self-identified gamers who also regularly play games on their phone. Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled Mobile Gamers through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for Mobile Gamers. […]

usa.pioneeringooh.com
Tue, Feb 23, 2016 at 9:06 AM

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Case Study: Busy Canadian Intersection Expands Digital Signage Network (DSConnection)

10 Dundas East looked to expand their current digital signage network in order to better distribute wayfinding, event, service and vendor information to the more than 800,000 people that pass through the area each day. […]

digitalsignageconnection.com
Tue, Feb 23, 2016 at 8:51 AM

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Netflix Encourages Binge-Watchers with Inviting Outdoor Ads (iHeart Billboards)

A […]

Tue, Feb 23, 2016 at 7:32 AM

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Lamar Advertising offers soft outlook, profit dips (MarketWatch)

Lamar Advertising Co. said profit in its most recent quarter fell as the company came up against a tough comparison, and it issued downbeat earnings guidance for the year as it folds in a recent acquisition. The Baton Rouge company, which converted to a real estate investment trust about two years ago, primarily sells advertising space on billboards, buses and benches. […]

marketwatch.com
Tue, Feb 23, 2016 at 7:19 AM

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Primedia CEO ‘not bullish’ on OOH prospects in South Africa in 2016

Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]

themediaonline.co.za
Tue, Feb 23, 2016 at 7:07 AM

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Digital Signage Business Climate Index France positive at the start of the year (Digital Signage Summit)

The DBCI France has increased by 15,71 base points from 31,89 base points to 47,60 base points. The slump in November 2015 has been turned around and the increase in January is almost 50%. However, year-on-year the index could not reach the high satisfaction level of the beginning of the year in 2015 and had to accept a 19% decline. […]

digitalsignagesummit.org
Mon, Feb 22, 2016 at 5:17 PM

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oOh!media, APN Outdoor ride the outdoor digital revolution (Sydney Morning Herald)

Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]

smh.com.au
Mon, Feb 22, 2016 at 4:54 PM

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Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)

“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]

digiday.com
Mon, Feb 22, 2016 at 4:49 PM

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