The Out Of Home advertising industry regularly works with government agencies and other public entities to share vital information and public service entities to share vital information and public service messages, particularly during times of crisis. […]
The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET. […]
Why wouldn’t you want an entire Windows PC on a tiny little stick? That’s exactly what Intel’s Compute Stick is: a device about the size of a pack of gum that can transform any HDMI TV or display into a complete computer. Perfect for digital signage, right? […]
Rising Demand for Smartphones, Tablets and Televisions, Coupled With Increasing Usage of POS Units and Digital Signage to Drive China Display Market According to TechSci Research report, “China Display Market By Technology, By Type, By End User, Competition Forecast and Opportunities, 2012-2022”, display market in China is projected to register a CAGR of more than 8% during 2016-2022, on account of rising demand for consumer electronics such as smartphones, tablets, laptops, monitors, televisions, etc., coupled with declining prices of displays due to reducing manufacturing costs and technology advancements. […]
The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network. It was originally launched in September 2013 with seven screens in six cities. […]
The activity will see the brand’s Little Glass character, which is voiced by comedian and writer David Mitchell, talk consumers through the ingredients found in a glass of 100% orange juice. The billboard will also feature a juice dispenser, offering passers-by the chance to stop off and serve themselves a 150ml glass of Tropicana orange juice between 8am and 12pm across the three days. […]
Digital billboards have been around for more than a decade now, so I'm always surprised when I read or hear comments bashing digital billboards as risky or too expensive. The truth is, digital billboards can be a great investment — in the right location. As the general manager of DDI Media, an outdoor advertising company in St. […]
Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]
First Retail Application of Fully Interactive, Cloud-Based Digital Displays. NEW YORK -- OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has deployed its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. […]
“Clear Channel Outdoor Americas’ new displays are among the largest out-of-home media available in the Los Angeles area,” Clear Channel said in a press release. “The displays include seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly. […]
London has paid tribute to Prince today with his lyrics splashed across billboards and put proudly on display at Tube stations. The Ritzy cinema in Brixton has paid touching tribute to the artist on its advertising board. White lettering spelling out the words: "This is what it sounds like when doves cry. […]
Cities across the US have paid tribute to legendary musician Prince by painting buildings, billboards and malls with purple light in honour of the artist’s signature colour. In Las Vegas, The LINQ Promenade on the Las Vegas Strip, the Fremont Street Experience and the City Hall were some of several buildings to receive the purple treatment. […]
The out-of-home companies assembled their own tributes on billboards. […]
A longtime symbol of Osaka, the Glico signboard in the city's bustling downtown is sharing the spotlight with a massive rival that threatens to dwarf the iconic running man. The new advertising display is almost double the size of the Glico sign featuring a runner raising his hands in triumph that has long been a landmark near the Ebisubashi bridge, which crosses the Dotonborigawa river. […]
Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travelers, especially leisure travelers who aren’t as travel savvy as seasoned business travelers. […]