The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best of Show prizes—for innovative and beautifully designed outdoor work. […]
SEOUL – Outdoor advertising with digital billboards in windows and on rooftops and street poles will soon be permitted. The Ministry of the Interior (MOI) has announced that a revised law to significantly ease existing regulations will go into effect in July. […]
The DSF Europe Digital Signage Business Climate Index Spain and Portugal has remained almost flat with a minor nominal increase by 0,41 base points from 68,99 base points to 69,40 base points. The current business situation saw continuous positive growth. More then 60% of the polled companies register a good situation for their products and services in March and April. […]
As Sign and Digital UK 2016 draws to a close, we take a more in-depth look at just a handful of the companies who have exhibited this year, discussing whether 3D printing has taken off and how signage has gone 'smart'. […]
The list of "Top 10 Ad Management Software Solution Providers - 2016" was published in the April 2016 issue of the magazine. Compiled by a distinct panel of judges including CEOs, CIOs, and CMOs, the list includes companies that are at the forefront of tackling challenges in the ad management arena. These companies are disrupting the industry, and heralding a new era of advertising management. […]
Philadelphia prepares for the 2016 Democratic National Convention. The convention, slated for July 25-28th, is going to be HUGE. Just check out these stats*: 19,500 attendees will pack the Wells Fargo Center 35,000 hotel rooms expected to reach capacity in Tri-state area 50,000+ overall convention attendees 4,000+ delegates and alternate delegates $200 million estimated economic impact! […]
Earlier this week, a post went up about the giant 8K direct view LED display Leyard and Planar (former now owns latter) was showing off at the big National Association of Broadcasters trade show in Las Vegas this week. […]
I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]
Guest Post: Mohamed Ghalayini, medea mea Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. […]
This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its corner facade encapsulated by a translucent glass curtain. […]
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. […]
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]
The Digital Signage Business Climate Index remained almost flat with a minor nominal decline by 1,11 base points from 47,60 points to 47,49 base points in March. The current business situation is rated slightly more conservative by the market participants – with negative ratings increasing by an additional 7%. The optimism for the near future is very high. […]
TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]