Editors’ Picks

The Australian Olympic Team Uniforms Announced In Style With APN Outdoor’s DOOH Campaign

APN Outdoor’s Elite Screens have been used to share the hotly anticipated athlete uniform announcements, the most recent of which took place on Tuesday in Sydney. Tuesday’s announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team during the 2016 Games and featured eight team members showcasing different variations of the uniform. […]

bandt.com.au
Wed, Apr 20, 2016 at 7:34 AM

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OAAA’s five steps to an even brighter future for out of home advertising, by Nancy Fletcher

The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]

Editorial
Wed, Apr 20, 2016 at 1:50 AM

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Traffic Audit Bureau Re-Brands As Geopath (PRNewswire)

The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, announced at its annual conference today that it would change its name to Geopath™. […]

prnewswire.com
Wed, Apr 20, 2016 at 1:47 AM

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Neil Morris: OOH’s creative execution still lags behind the evolving infrastructure (ExchangeWire)

Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]

exchangewire.com
Wed, Apr 20, 2016 at 1:44 AM

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16:9: BroadSign Extends DOOH Ad Targeting Platform To Smartphones

Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 1:41 AM

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The Drum: Mysterious ‘Imagine London Without Gays’ digital billboards not quite as wicked as they sound

A mysterious unbranded ad campaign featured on JCDecaux electric billboards has confounded many members of the public with the sentiment “Imagine London Without Gays”. […]

thedrum.com
Wed, Apr 20, 2016 at 1:22 AM

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Amazon was highest OOH spender in India in Q1, says Time Outdoor Monitoring (Best Media Info)

Top 10 Brands in the OOH space in the first quarter of 2016 Amazon.in; DSP Blackrock Tax Saver Fund; Airtel 4G; Maruti Suzuki Vitara Brezza; Honda CB Shine; Flipkart.com; Honda CB Hornet 160R; Hyundai Group; Aakash Institute; Apple iPhone 6s. (*The data does not cover transit media airport, malls, inside railway stations and kiosks. […]

bestmediainfo.com
Wed, Apr 20, 2016 at 12:31 AM

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The Drum: JCDecaux launches nationwide ‘Locate that Landmark’ quiz campaign with YouGov media planning database

Outdoor advertising giant JCDecaux has launched a nationwide ‘Locate that Landmark’ quiz via its estate of outdoor panels as well as web and mobile to announce its new data partnership with YouGov. […]

thedrum.com
Wed, Apr 20, 2016 at 12:17 AM

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The Digital Signage Federation recognizes past chairman Ken Goldberg (DS Summit)

The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, announced that its immediate past Chairman, now head of the Past Chairman’s Council, Ken Goldberg, CEO, Real Digital Media, will receive the organization’s fifth Legacy Award. […]

digitalsignagesummit.org
Tue, Apr 19, 2016 at 6:03 PM

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OOH display manufacturer NanoLumens embeds audience analytics tools from AdMobilize into screens (PRNewswire)

The integration will allow NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino, transportation and public event verticals. […]

prnewswire.com
Tue, Apr 19, 2016 at 5:19 PM

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Are You Getting The Best From Your Digital Signage? (Infographic from YCD Multimedia)

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ycdmultimedia.com
Tue, Apr 19, 2016 at 7:57 AM

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DOmedia raises USD 3M toward digital marketplace for out-of-home ads (Bizjournals)

DoMedia LLC has raised USD 3 million – and has been hiring with the proceeds – toward expanding its online marketplace for finding and renting ad space in non-household spaces such as billboards, digital signs, and even the TV feeds inside fitness centers. Advantage Capital Partners led the Series A round, one of five recent Ohio investments for the New York City venture capital firm. […]

bizjournals.com
Tue, Apr 19, 2016 at 7:26 AM

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Adults Notice OOH Ads with High Levels of Engagement: Nielsen Study (OAAA)

More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen's report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. […]

oaaa.org
Tue, Apr 19, 2016 at 2:26 AM

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AdWeek: Two Testicles React to Warmth, Cold and Wind on World’s Ballsiest Weather Billboard (with video)

One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind. […]

adweek.com
Mon, Apr 18, 2016 at 6:30 PM

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Ask the Board: What “calls to action” deliver the best results in DOOH advertising? (DSConnection)

What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 6:27 PM

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