The digital Signage Business Climate Index Scandinavia has decreased for the second time running. It fell by 10,94 base points from 63,48 base points to 52,55 base points. The decline of the index has been definite. […]
NEW YORK– Incentient, Inc. a digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues has joined the Digital Place Based Advertising Association (DPAA) . […]
On my way back from Dubai this past weekend I had a layover in Frankfurt, VERY early in the morning. It was enough time ti take a train into the city and have a look around. […]
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The DEEP look I took recently into Android digital signage revealed a few things – among them how most of the players were adapted consumer set-top boxes and sticks, and how few were commercial-grade (aka reliable and predictable) devices. […]
A New Zealand advertising company is apologizing after putting up a billboard that made a transphobic joke about Caitlyn Jenner. […]
How has technology improved the current OOH landscape in the past 12 months? I believe the emergence of combining Mobile and OOH together has opened up more opportunities for our industry. What was once thought of as a billboard on the side of the road has evolved into endless technology and creative opportunities. […]
Anne understands that some clients will always prefer static signage to digital but marvels at the unparalleled capabilities of DOOH. Especially when combined with mobile, DOOH campaigns deliver fun, exciting and buzz-worthy experiences that have an extended reach and lifespan thanks to social media. This cute Clear Channel campaign for Coca-Cola in Times Square is an example of just that. […]
Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of “all encompassing” display screens with embedded media players — i.e. “media-player-minus” displays — and how they improve performance, safety and simplify the installation of digital signage. […]
Less is more. At 65 mph, everything goes by quickly - including billboards. Keep your message simple and to the point. […]
Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the offenders, and printing the tweets (with faces blurred) on billboards near their homes. […]
The Internet of Things (IoT) comes up most often, perhaps, in terms of consumer systems. For example, thermostats can learn your habits and adjust the schedule for your furnace automatically to maximize comfort and economy. Or a front door lock which allows you to view visitors on your smart phone from anywhere in the world and unlock the door for them. […]
The digital Signage Business Climate Index France has decreased significantly by 20,76 base points from 52,65 base points to 31,89 base points. The decline of the index has been fairly strong. However, almost 60% of the market participants are still satisfied with their current situation and business in general is good. […]
How has technology improved the current OOH landscape in the past 12 months? Mobile data is modernizing the measurement capabilities of OOH. With it, buyers and sellers will have a clearer view of audience and performance – giving them the foundation required to prove effectiveness and optimize future investments. […]
What needs to happen for OOH to align with the overall digital landscape? And with other media? Consistent measurement and tracking is critical if there is to be stronger cross channel alignment, especially with digital. […]
