To mark the start of Integrated Systems Europe 2016, a Panel Discussion and Opening Reception will take place on the evening before the show on Monday 8 February. Both events – beginning at 18:00 and 19:30 respectively –will take place in the Amsterdam RAI Forum. […]
Digital has permanently changed consumer behavior and disrupted retail. Consumers no longer shop at specific times and places; they now have ubiq - uitous access to shopping experiences. We no longer “go” shopping; we simply always “are” shopping. […]
TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly. 1. […]
Detroit Mayor Mike Duggan is putting the brakes on a controversial campaign to spend nearly $1 million reminding residents to vote. Four days after The Detroit News reported that the cost of elections billboards is doubling, Duggan on Monday pulled the contract that was to be submitted to the city’s Financial Review Commission. […]
While Google didn’t make any major announcements at its Ubiquity IoT Developer Summit this week, the search engine giant did highlight its intention to further the development of open source IoT applications – where its open version of Bluetooth Low Energy (BLE) beacons took center stage. […]
As both Director of Innovation and Digital Strategy for Lamar Advertising Company, and a father of triplet three year olds, and an additional two year old, I’d say I’m partially an expert in the subject matter of this post. […]
The 10 digital signage apps and content widgets below are simplifying the process of sharing dynamic content with audiences, and are integral to professional and robust content management systems. Social Media. Not too long ago, we communicated via snail mail, landline telephones and in person. […]
Although our smartphones, PCs and TVs can’t yet read our genders, ages and emotions to deliver targeted content, that time is already here, as you know if you happened by the Samsung booth at the National Retail Federation’s BIG Show in Manhattan this week. […]
Panasonic is about to join several other major display manufacturers in marketing commercial display panels with built-in System on Chip media playback capability. Starting in April, AF1 series displays (42, 49 and 55-inch sizes) will have an ARM 1GHz quad-core processor with 1 GB of RAM and 8 GB of internal storage. […]
How should the decision be made to develop and manage content in-house and when to outsource to a third party? […]
French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit in London. Last year Decaux won the massive Transport for London bus shelter contract from Clear Channel, worth an estimated £400m. […]
A powerful three-month Out Of Home advertising campaign for Walking Wounded to raise awareness of the shocking plight faced by Australian soldiers returning from war was launched today. […]
The phone is attached to a standalone billboard. At the top of the board appear the words, “Answer the phone.” And so people do. […]
PML Group's annual Out of Home (OOH) market review for 2015 indicates that the OOH sector grew by 6% in 2015, following on from a similar level of growth in 2014. […]
This is Disneyland for Adults, with goodies and high-tech paraphernalia crammed into every connected nook and Smart cranny. The show used to be held at just the Las Vegas Convention Center, but it's grown so large (170,000 visitors attended this year) that it's now spilled over to fill up much of the nearby Sands Convention Center, as well. […]
