For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. […]
Nick Fish, national program director for American Atheists, said the billboards were strategically placed in markets where atheist voices aren't always heard. The point is to put them in places where they might stir up a little controversy. "We wanted to challenge the notion that everyone in their town is religious—they're not," Fish told Adweek. […]
Digital billboards in York County now bear the photo of Trev Bowies Jackson -- wanted in the attempted homicide of a Northern York County Regional Police officer -- and offer a $5,000 cash reward. The billboard is the latest method used by police to ask for help in catching Jackson, 24, of York, who fired three shots at Officer Lynn Anderson during a traffic stop Nov. 22 in Manchester Township. […]
TAB will test a new system utilizing data from smartphones A long-anticipated overhaul of the out of home ratings system is finally underway. On Friday, the board of directors for the Traffic Audit Bureau for Media Measurement approved a plan to upgrade the TAB OOH Ratings, which are used as currency for media buys. The system will begin a testing phase soon. […]
New digital advertising boards warning motorists of traffic delays are being mounted on top of London's iconic black cabs. From this week, Transport for London is running a trial of the innovative new boards, which will display traffic information live in a bid to encourage other motorists to avoid congested roads. […]
Ford, which launched its "By Design" campaign, via Team Detroit in October, is extending it in a rather literal way, by letting consumers design artwork for digital billboards that will go up in major cities nationwide, from Times Square to the San Francisco Bay Bridge. […]
At the end of November, Apple ramped up its advertising for its new set-top box, the Apple TV, including multi-colored billboards. The ads were simple enough, simply showing the Apple logo and “TV” next to it, with multiple colors behind the lettering. The boards started showing up in locations like New York, Ohio, and California, with more popping up soon after. […]
Leading Australian outdoor advertising buying platform Site Tour is shifting its headquarters to London in a move that will see a major shake up in its local operations, Mumbrella can reveal. […]
What works and what doesn’t for small and medium-sized businesses (SMBs) looking to catch their employees’ attention within the workplace? Email holds the top spot in workplace communications tools that catch employees’ attention. That’s according to a new survey we commissioned from GetApp, the largest cloud-based business app marketplace. […]
APN Outdoor last week announced its entry into an unconditional sale and purchase agreement with Adspace Outdoor Pty Ltd. The acquisition secures 11 large format billboards and three development locations for up to five further large format billboards, all based in Victoria. […]
Guest Post: Till Carlos, OnSign.TV I have a terrible sense of orientation. Perhaps skipping geography class to grab coffee might have contributed to that but in my defense the coffee was very good! Why am I telling you this? You see, people like me have a tendency to get lost easily. […]
ZenithOptimedia's Advertising Expenditures Forecast also found TV's share of global ad spend will decrease from 38% in 2015 to 34.8% in 2018. In either case, Magna Global predicts digital ad spend will be predominantly responsible for the advertising industry's growth in 2016. […]
Primesight is launching a festive competition to celebrate the expansion of its industry-leading network of digital roadside 48-sheets, which reaches 50 this week, making it the UK’s broadest-reaching digital out-of-home (DOOH) network for the best value of its kind. […]
Australian Out Of Home advertising company oOh!media has taken its number of large digital roadside billboards from eight to 25 in less than a year as part of its strategy to build a national digital network to enable advertisers to engage with their audiences. […]
MONTREAL – Astral Out of Home, a division of Bell Media, has announced the expansion of its Digital Network in Canada with the implementation of 11 new large-format digital faces, reinforcing its leadership position in digital out-of-home advertising. […]
