Editors’ Picks

ISE 2016 preview: digital signage and smart building solutions (Installation International)

Digital Signage: ISE will be the first major European showing of B-Tech’s System X mounting systems. The solution is available in ready-to-go kit form, or modular components for custom requirements, and is supported by an online configurator tool. According to B-Tech, the design of the System X range suits a number of applications such as videowalls, digital signage and menuboards. […]

Wed, Jan 27, 2016 at 12:10 AM

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Digital Signage Software Maker BroadSign Partners with ViaDirect for Digital Out-of-Home Wayfinding

Integration enables easy implementation by network operators and an enhanced user experience. Paris, France. BroadSign International, LLC, the number one global provider of digital signage software, has partnered with ViaDirect to provide customers with premium wayfinding solutions. […]

Wed, Jan 27, 2016 at 12:08 AM

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16:9’s Review of NRF – Digital Technology: The New Way Of Retail

GUEST POST: TARA PARACHUK, ARMODILO If you are a retailer looking to engage your customers with digital technology, NRF was the place to be! Retail’s Big Show 2016 showcased a variety of ways retailers can learn more about their customers from their current emotional state to every possible type of analytics you can imagine. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:08 AM

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Outdoor Advertising Trends for 2016 (Inspiria Media)

Out-of-home advertising has increased revenue more than 20 quarters in a row. According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) ad revenue was up just over 4 percent in the third quarter for 2015, hauling in an impressive $1.71 billion. This is contrasted by Kantar Media's report that says total spending on advertising was down 4 percent for the same quarter. […]

inspiriamedia.com
Wed, Jan 27, 2016 at 12:01 AM

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Australia: OOH Revenue Reaches All-Time High With Sixth Straight Year Of Solid Growth (BandT)

The Australian Out-of-Home (OOH) industry has today announced its sixth year of consecutive revenue growth, posting a 17 per cent* overall increase on net revenue year-on-year, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014. […]

bandt.com.au
Tue, Jan 26, 2016 at 11:47 PM

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National CineMedia Hopes To Crack Spot Ad Sales Market In Alliance With Strata (Deadline)

It sounds geeky, but this could be important for the movie theater ad sales business: The No. 1 seller, National CineMedia, plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata. […]

deadline.com
Tue, Jan 26, 2016 at 11:40 PM

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2015: One very robust year for advertising (OOH grew by 12 percent) (Media Life)

Any growth in advertising from one year to the next is always a good thing, even if it’s up just a couple of percentage points. Slow growth has become the norm in recent years as more ad dollars shift to cheaper media, notably digital. So by those standards 2015 looks to have been one boffo year for American advertising. […]

Tue, Jan 26, 2016 at 11:38 PM

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Retailers urged to create ‘CCTV-like’ symbol to inform customers of mobile tracking (The Register)

Retailers have been urged to create a standard symbol, similar to the one used to denote the use of CCTV, to inform customers that their location within shopping areas is being tracked through their mobile device. […]

theregister.co.uk
Tue, Jan 26, 2016 at 11:22 PM

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INRIX Brings Big Data to OOH Advertising (Billboard Insider)

Imagine a world where you could provide real-time info on roadway traffic counts to your advertisers instead of having to provide static outdated estimates. Imagine a world where you could provide a retailer info on whether a billboard ad has increased traffic counts in their parking lots. Kirkland, WA-based INRIX is making this happen. […]

Tue, Jan 26, 2016 at 4:05 PM

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Cieslok Media Adds to Digital Out-of-Home Advertising Inventory in Montreal’s South Shore (DSConnection)

The digital doubled-sided structure is situated on Autoroute 30, the newest bypass route around the city of Montreal to the southwest region. […]

digitalsignageconnection.com
Tue, Jan 26, 2016 at 12:32 PM

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Sports Experts Boast Wow Effect Thanks to In-Store Digital Signage (DSConnection)

The visual impact is really spectacular from the client standpoint, and each department is covered with a specific display that brings specific content. […]

digitalsignageconnection.com
Tue, Jan 26, 2016 at 11:34 AM

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16:9: Monster Settles Social Media Visualization Patent Dispute With TigerLogic

Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. […]

sixteen-nine.net
Tue, Jan 26, 2016 at 8:01 AM

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Billboards Show Support for Terminally Ill Boy

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billboardcompanyatlanta.com
Tue, Jan 26, 2016 at 7:01 AM

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OOH effectiveness proven again: President Harrison billboards teach a lesson to Utah’s lieutenant governor (Deseret News)

SALT LAKE CITY — Utah's lieutenant governor may have learned a lesson from a U.S. president who's been dead for nearly two centuries: Billboards can make you famous. Dozens of billboards proclaiming William Harrison as the ninth president of the United States have been on display in Utah in recent weeks. […]

deseret.com
Tue, Jan 26, 2016 at 12:08 AM

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Busting Programmatic OOH Myths (Media Village)

“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]

mediavillage.com
Tue, Jan 26, 2016 at 12:07 AM

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