The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While some parts of the world are already living in this hyper connected media future, we’re now witnessing the transition of OOH from a passive to a connected medium. […]
Since the last survey in September 2015 the Digital Signage Business Climate Index has further increased by 10,49 base points from 5,56 base points to 16,05 base points. The current business sentiment has brighten up significantly towards the end of the year and increased by several percent reaching a 12 month high. The low point of business confidence was at the turn of the last year. […]
DUBAI - A Dubai real estate firm building a USD 6 billion golf complex with Donald Trump on Thursday stripped the property of his name and image amid a backlash over the U.S. presidential candidate's proposal to ban all Muslims from entering the United States. […]
The Mvix Digital Menu Boards bring visual appeal to Baja Bistro, and complement efforts to create and heighten a multi-sensory experience for the Millennial clientele. […]
The arts quarter of the amazing city of Montreal has been a visual treat for a few years, owing to various temporary and permanent installations that use lighting and projection. But that gets amped up starting tonight, with a program that runs through the end of January. […]
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of Times Square. Agency Olson worked with Brooklyn artist London Kaye to crochet the cheery monstrosity, which features reindeer and, of course, beer (the iconic Miller Lite Steinie bottle that launched the brand in 1975). […]
Billboards celebrate the gamut of grape appreciation. They’re especially pointed during the holidays as we gather at work dinners, ornament exchanges and ugly Christmas sweater parties where good food and good wine are staples to kick off the festivities. Trying to find the perfect bottle to bring to the party can be overwhelming. […]
The big one: Digital deflation. Plus: No stabilization for print. More OOH bucks. […]
A New Mexico company called CrowdReviews.com has announced its online platform for reviews and rankings of software solutions has started ranking digital signage software companies. […]
By Nancy Fletcher, President and CEO of OAAA. A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). […]
Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH is already the only true mass medium left. This factor alone can be a guarantee for the medium’s bright future as more brands are rediscovering its value. […]
The UK’s IAB estimates that up to 80 per cent of all digital advertising will be spent programmatically by 2018, buoyed by a rise of its use in video and mobile. Outdoor, radio and (whisper it) TV are also beginning to be traded in this way too. But what does that mean for agencies and how they are shaping themselves to deliver for clients? […]
Worldwide Ad Spending Is Growing, Powered by Digital. Total Media and Marketing-Services Spending in 2016 Will Approach $1 Trillion. Stats and facts on the global ad market: Global advertising should see sustained growth. […]
The number of coupons delivered after being triggered by beacons is projected to hit 1.6 billion in 2020, up from 11 million this year, according to Juniper Research, which interviewed leading couponing players. Some large retailers already have installed beacons in most or all of their stores. […]
The original aim was calling attention to reforestation and other efforts to combat climate change. […]
