Editors’ Picks

DOmedia raises USD 3M toward digital marketplace for out-of-home ads (Bizjournals)

DoMedia LLC has raised USD 3 million – and has been hiring with the proceeds – toward expanding its online marketplace for finding and renting ad space in non-household spaces such as billboards, digital signs, and even the TV feeds inside fitness centers. Advantage Capital Partners led the Series A round, one of five recent Ohio investments for the New York City venture capital firm. […]

bizjournals.com
Tue, Apr 19, 2016 at 7:26 AM

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Adults Notice OOH Ads with High Levels of Engagement: Nielsen Study (OAAA)

More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen's report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. […]

oaaa.org
Tue, Apr 19, 2016 at 2:26 AM

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AdWeek: Two Testicles React to Warmth, Cold and Wind on World’s Ballsiest Weather Billboard (with video)

One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind. […]

adweek.com
Mon, Apr 18, 2016 at 6:30 PM

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Ask the Board: What “calls to action” deliver the best results in DOOH advertising? (DSConnection)

What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 6:27 PM

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MediaPost: DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising

DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday said that it launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to enable them to create interactive media maps, generate proposals and improve communication. […]

mediapost.com
Mon, Apr 18, 2016 at 6:27 PM

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Digital signage network Xprnc Media uses BroadSign Mobile product to bridge DOOH with smartphones in retail (BroadSign)

The network selected BroadSign’s software platform for its depth, scalability and API, and believes BroadSign Mobile has opened the door to lasting communication with consumers once they have left the store. Viewers are driven to the mobile experience through digital signage ads using QR codes and NFC tags. […]

Mon, Apr 18, 2016 at 6:27 PM

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Outdoor LED Displays at Pubs (Sequitur)

If you are a pub owner whether seasoned or new, consider the advantages of installing the outdoor LED Displays and win regular customers. Top 5 Utility of LED Display: Message Mobility. Outdoor LED display come with stock ticker effect that instantly catches the attention of drivers and pedestrians and give pub owners the ability to promote their offerings. […]

thesequitur.com
Mon, Apr 18, 2016 at 6:26 PM

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Digital signage: a high growth market (IT Best of Breed)

The digital signage industry is one of the fastest growth markets in the IT space. For example, from 2014 to 2015, the business-to-business large-format commercial display market increased from $217 million to $316 million, representing a 16.5 percent year-over-year growth rate, and outpacing the overall B2B market that grew 2.1 percent during the same period. […]

itbestofbreed.com
Mon, Apr 18, 2016 at 6:17 PM

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Rouge Media Joins Digital Place Based Advertising Association (DPAA)

NEW YORK – Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

Mon, Apr 18, 2016 at 6:08 PM

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Digital Menu Boards in Restaurants Get Sales Sizzling (Friend Media)

Achieve better sales with digital menu boards in restaurants. Some numbers that correlate digital menu boards and sales: Overall sales gets a 3 to 5 % boost. 74% of the respondents in the survey reported a readable menu was more favored. […]

friendmedia.com
Mon, Apr 18, 2016 at 4:12 PM

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SITO Mobile launches real time audience measurement of in-store mobile campaigns (DPAA)

Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. […]

Mon, Apr 18, 2016 at 4:03 PM

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16:9: 6 strategies to keep your brand consistent in your digital signage campaigns

Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]

sixteen-nine.net
Mon, Apr 18, 2016 at 3:40 PM

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Shopper Media to install 1000 digital panels and high density WiFi in 300 shopping centres around Australia (BandT)

Smartlite panels offer HD screens, beacon technology, webcam and intelligent WiFi analytics. When a consumer registers and accesses the free Smartlite WiFi within a shopping centre their shopping behaviour and social media and internet use are observed providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience. […]

bandt.com.au
Mon, Apr 18, 2016 at 7:00 AM

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Posterscope’s monthly out-of-home OOH market update: The Real World April 2016

Monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. […]

slideshare.net
Sun, Apr 17, 2016 at 8:02 PM

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Study: Shoppers take to in-store video ads (Venture Beat)

There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. […]

venturebeat.com
Sun, Apr 17, 2016 at 7:41 PM

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