Outfront Mobile Network coordinates display of OOH ads with mobile ads (Media Village)
Recently, Outfront launched its Outfront Mobile Network, designed to coordinate the display of OOH advertising, with mobile ads delivered through apps on a user’s device. The priming effect that this sort of engagement delivers is seen in recent studies, like the one published by Neuro-Insight and Ocean Outdoor. This puts us in front of the discourse. […]
Sat, Dec 19, 2015 at 2:04 AM