Editors’ Picks

New Study Highlights Local Economic Impact of OOH Advertising (My Print Resource)

The study, commissioned by the Outdoor Advertising Association of America (OAAA), found that each billboard advertiser in these test markets support 46 to 48 jobs, on average. In this study, iMapData looked at businesses using billboards in the Minneapolis, Phoenix, and Tampa markets, analyzing locations and advertisers. […]

myprintresource.com
Thu, Feb 4, 2016 at 3:28 PM

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One of the UK’s largest OOH ad operators Primesight converts DOOH network to BroadSign software (BroadSign)

London, England. Primesight is converting its portfolio of digital displays to the BroadSign software platform. The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. […]

Thu, Feb 4, 2016 at 3:14 PM

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Adweek: Kinetic Worldwide powers unusual Valentine’s Day offer that brings a giant LED screen video to your door

For $30,000, and with help from ImpactAV and Kinetic Worldwide, the company's Valentine's Day Proposal Package gives you the chance to propose with a stadium-quality 12-by-16-foot LED screen, plus animated graphics from Kinetic. The best part? You don't have to whip out the rock on a baseball field to use that screen. […]

adweek.com
Thu, Feb 4, 2016 at 7:54 AM

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Out-of-home and digital marketing are coming together via mobile (Marketing Dive)

Dive Brief: Out-of-home advertising, such as billboards, and digital marketing are forming an interesting and maybe unexpected partnership via mobile technology. One example is location analytics company Placed, which is working with partners such as out-of-home inventory suppliers like Clear Channel Media to offer its user attribution between billboards and in-store traffic. […]

marketingdive.com
Thu, Feb 4, 2016 at 7:33 AM

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Research-Led Thought Leadership Paper Explores the Digital Signage ‘Pot of Gold’ for Professional Integrators (Mvix)

A new whitepaper by Mvix, a pioneer in affordable digital signage, discusses how professional AV/IT systems integrators can monetize digital signage. According to Mvix, digital signage is one of the easiest avenues for revenue for Professional AV/IT Systems Integrators. Applications of the technology for communication and marketing also present great margin and account control opportunities. […]

mvixusa.com
Thu, Feb 4, 2016 at 7:10 AM

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How Mobile Is Reinvigorating Out-Of-Home Advertising (Marketing Land)

Placed brings "OOH viewability" to billboards and in-cinema advertising. In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. […]

marketingland.com
Thu, Feb 4, 2016 at 12:47 AM

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Guides and Tools for ISE 2016, Feb 9-12 2016, Amsterdam RAI, NL (Digital Signage Summit)

Make this year’s visitor experience better than ever with three free show guides and tools: the ISE 2016 mobile app, the official ISE magazine, RISE, and the ISE Professional Development guide. ISE 2016 mobile app. The free to download mobile app (available for Android and IOS) is available from the ISE website. […]

digitalsignagesummit.org
Thu, Feb 4, 2016 at 12:27 AM

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16:9: The Deadly Attraction Of The Next Big Thing: ARM-based media devices

GUEST POST: Charles Regula, VIA Technologies The tech industry has trained consumers to be fixated on the next big thing. That superphone you bought two years ago very likely does everything you could need, and does it well. […]

sixteen-nine.net
Thu, Feb 4, 2016 at 12:01 AM

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Why Apple is rebooting its ‘game-changer’ billboard ads (Business Insider)

At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the "Grand Prix" prize in the outdoor category. Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 "opinion leaders," and that 95% of the mentions about the campaign online were positive. […]

businessinsider.com
Wed, Feb 3, 2016 at 11:58 PM

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With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. […]

streetfightmag.com
Wed, Feb 3, 2016 at 6:33 PM

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MediaPost: Placed Launches Out-of-Home Attribution

Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads. Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking. […]

mediapost.com
Wed, Feb 3, 2016 at 6:30 PM

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Texting billboards surprise teen’s family (York Dispatch)

Dorothy Stambaugh can't bear to look at the new billboard near the Lion's Club building in Spring Grove. But she appreciates it. The sign is one of four in the area urging people to stop using their phones while driving, and they were installed in memory of her granddaughter, Ashlyn Stambaugh. […]

yorkdispatch.com
Wed, Feb 3, 2016 at 6:19 PM

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A look inside Brooklyn Outdoor (Detroit Curbed)

Four stories above Eastern Market, on the corner of Russell and Winder, sits a light, open loft big enough for a good party, but cozy enough for an office. Brooklyn Outdoor, a Detroit-based outdoor advertising company that also serves LA, New York, and Chicago, has its home office here in Eastern Market. […]

detroit.curbed.com
Wed, Feb 3, 2016 at 6:18 PM

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Propeller wins UK PR brief for outdoor giant JCDecaux (PRWeek)

JCDecaux, the UK's largest outdoor advertising companies, has appointed Propeller as its first retained PR agency. Propeller did not competitively pitch for the account. JCDecaux had previously run its comms in-house. […]

prweek.com
Wed, Feb 3, 2016 at 6:14 PM

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Randy Dearborn on the future of the industry and his plans for the Digital Signage Federation in 2016

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]

Editorial
Wed, Feb 3, 2016 at 6:04 PM

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