Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is both useful to consumers and doesn’t feel invasive. […]
LOS ANGELES - A California appeals court has upheld a Los Angeles billboard ban that critics argued was unconstitutional. The 2nd District court on Thursday overturned a lower court ruling that said the 2002 ban violated the free-speech rights of advertising firms. The law banned most new billboards, with a few exceptions. […]
Advertising platform AllOver Media LLC, a portfolio company of Audax Private Equity, acquired Astra Pacific Outdoor, an outdoor advertising company. Financial terms of the deal were not disclosed. […]
Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM. The campaign, which breaks today on Outdoor Plus-owned digital billboards, promotes artists signed to Universal’s label and will give commuters real-time updates when they are playing on Capital FM. […]
NEW YORK--Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has been awarded an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports – Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) by the Metropolitan Washington Airports Authority (MWAA). […]
Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This article will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]
With the industry’s rapid growth—perhaps as high as 12 percent this year—and the continued accumulation of promising data about digital signage’s usefulness, you might even call it a golden era. Recent years have seen the arrival of crazy technologies like glasses-free 3D signs, interactive digital personal assistants, and absurdly high-resolution 8K LED displays. […]
Guest poster Irfan Khan submitted a piece that went up this morning about the general sorts of things you should expect to see on the trade show floor at Digital Signage Expo next week in Las Vegas. […]
GUEST POST: Irfan Khan, Skykit The 2016 Digital Signage Expo (DSE) is almost here. Those of you attending the convention in Las Vegas from March 15-17 might be wondering what to expect and how best to prepare. Lucky for you, I’ve done some research so you don’t have to. […]
The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]
Transport for London: with revenues of £150 million a year and rising, the Tube represents 15% of UK outdoor revenues. Big changes are looming in the out-of-home sector when the winner of the lucrative TfL Tube advertising contract is announced next week, Gideon Spanier writes. For some in the outdoor ad industry, it looks like a battle between David and Goliath. […]
A new survey shows that retailers employing digital signage have a much greater impact on shoppers. APS Group used eye-tracking technology to measure the reaction of more than 1.6m people over 16 weeks. The research found that more than double the number of shoppers looked at and engaged with animated digital content, than digital print. […]
State of the Industry: This session will present industry financial and operational metrics, breaking down what the trends mean for you as opportunities for meeting the industry's challenges are shared. […]
ScreenScape Networks Inc., a provider of digital signage solutions, has recently published a unique approach to quantifying the size of the digital signage market. […]
PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, and the TTC, the nation's largest urban mass transit system, unveiled the launch of a Flexity Streetcar promoting Volvo's all-new XC90 - the first advertisement of its kind on the newest model of the Bombardier built and designed streetcars on the TTC system. […]