Sophisticated use of data is changing the way that Out of Home (OOH) is bought, sold, and consumed. We are no longer restricted to selling a specific format, or time period, but are making a fundamental shift to selling audiences. […]
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic's Dominic Murray. Google's Eric Schmidt once said that 90% of the world's data has been generated in the past two years. Or was that just articles about data? […]
Often hailed as “the future” of digital displays and screens, OLED technology merges the promise of significantly enhanced picture quality with the potential for innovative new consumer display presentations. But the technology is still a long way from challenging the market dominance of existing LCD options. […]
ISA International Sign Expo 2016 closes with attendance topping 20,044—making it the largest ISA Sign Expo in a decade and the largest ever in Orlando. The 200,000-square foot tradeshow floor sold out in February with nearly 600 exhibitors. “The energy on the tradeshow floor was palpable,” said Lori Anderson, ISA president and CEO. […]
The Digital Signage Business Climate Index GCC has been surveyed for the third time in the GCC region. The index has increased substantially by 9,99 base points and stands at 49,99 base points for the March/April edition of the DBCI survey. The current business situation is rated mostly positive by the polled companies. […]
Admit it, you’ve rocked out repeatedly to Prince’s anthem, “Let’s Go Crazy” (after reciting the whole “Dearly Beloved” preamble), watched Purple Rain on repeat and partied like it was 1999 since ’82 and every year since. Prince ruled the airwaves, the guitar (and 25 other instruments) — for decades. His untimely death has affected us all. […]
In 2015, OMAC members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a public advertising medium located where people live, work, shop, travel and play, OMAC members strongly believe in supporting the communities that they operate in,” commented Rosanne Caron, President of OMAC. […]
The Out Of Home advertising industry regularly works with government agencies and other public entities to share vital information and public service entities to share vital information and public service messages, particularly during times of crisis. […]
The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET. […]
Why wouldn’t you want an entire Windows PC on a tiny little stick? That’s exactly what Intel’s Compute Stick is: a device about the size of a pack of gum that can transform any HDMI TV or display into a complete computer. Perfect for digital signage, right? […]
Rising Demand for Smartphones, Tablets and Televisions, Coupled With Increasing Usage of POS Units and Digital Signage to Drive China Display Market According to TechSci Research report, “China Display Market By Technology, By Type, By End User, Competition Forecast and Opportunities, 2012-2022”, display market in China is projected to register a CAGR of more than 8% during 2016-2022, on account of rising demand for consumer electronics such as smartphones, tablets, laptops, monitors, televisions, etc., coupled with declining prices of displays due to reducing manufacturing costs and technology advancements. […]
The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network. It was originally launched in September 2013 with seven screens in six cities. […]
The activity will see the brand’s Little Glass character, which is voiced by comedian and writer David Mitchell, talk consumers through the ingredients found in a glass of 100% orange juice. The billboard will also feature a juice dispenser, offering passers-by the chance to stop off and serve themselves a 150ml glass of Tropicana orange juice between 8am and 12pm across the three days. […]
Digital billboards have been around for more than a decade now, so I'm always surprised when I read or hear comments bashing digital billboards as risky or too expensive. The truth is, digital billboards can be a great investment — in the right location. As the general manager of DDI Media, an outdoor advertising company in St. […]
Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]