Fifty-six billboards with positive messages aiming to spread joy, optimism and inspiration are popping up this week in 41 cities across the U.S. […]
The airline set up a live video stream between an Elvis impersonator in the famous Little White Chapel in Las Vegas and Stockholm Airport in an attempt to make the destination more appealing to Swedish passengers. The title of the campaign: ‘Love on First Flight’. […]
According to OOH monitoring agency, Time Outdoor Monitoring, Honda was the biggest spender in the medium in February 2016, replacing LIC which was the maximum spender in January. Out-of-home (OOH) campaigns are an important part of any marketing campaign, considering the time people spend in road travel. […]
By Nick Halas, Head of Futures, Posterscope. The annual Mobile World Congress is one of the biggest consumer technology showcases in the world. As mobile increasingly drives societal behavior, it's changing the way individuals interact with brands. […]
This month, Bank of America dominates JCDecaux’s strategic digital network in some of the top international airports in the U.S. BoFA offers passengers in JFK, EWR, LAX, BOS, IAH and MIA weather updates for seven different cities using live weather HTML data. […]
Norwich-based technology company Proxama proved last week you do not need a trendy Silicon Roundabout address to attract the attention of Google. The AIM-listed mobile commerce firm has joined forces with the king of the search engines to provide live travel updates and advertising on London buses, prompting investors to get on board the Proxama bandwagon. […]
Vodafone Germany plans to roll out a gigabit network to many of its customers in the coming years, it said at Cebit 2016 in Hanover, Germany. Unlike LynkNYC's ad-funded network, there's no word yet on how Vodafone's Berlin hotspots will evolve -- or how they will generate revenue for the network operator. […]
Intel’s latest digital signage solutions get a boost from its popular Intel Compute Stick, which “is simply a whole PC on a stick form factor.” Intel’s David Bradshaw showed off the technology to CRNtv at the XChange Solution Provider conference in Los Angeles. “In this case, we’re using the Compute Stick just behind the monitor here to run this digital signage,” Bradshaw said. […]
What is your process from storyboarding to production of digital signage content? Ths week’s question is answered by Members of the DSE Advisory Board CONTENT COUNCIL “There are many journeys you can take in arriving at a final piece of content. Like all great journeys, knowing how the vehicle and roads function ahead of time will guide you on your path. […]
Welcome to Digital Signage Expo (DSE), the world’s largest international trade show and conference dedicated to digital displays, interactive technology and digital communications networks. […]
Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week. NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue. […]
With its arrival comes Spring Break (for both the kiddos and the adults), March Madness, MLB Opening Day, Easter egg hunts, Cherry Blossoms, lighter jackets, and for some of us — the end of hibernation. One outdoor collection that doesn’t need any sprucing is Apple’s ‘Shot on iPhone 6’. […]
The data will allow oOh!Media to tell its advertisers what kind of products are being bought in certain areas so that billboards and signs can be targeted accordingly. “The data poor industry is going to become the data rich industry,” oOh!Media chief executive Brendon Cook told The Australian. […]
Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. […]
These days, billboards are viewed as, mostly, for local businesses only. Bull. Brands, if you took just a small part of your worthless social media budget and put up one billboard in a high-visibility spot, you’d see some big-ass ROI in awareness and sales. […]