Editors’ Picks

AT&T joins forces with Cisco, IBM, Intel for city IoT (Network World)

AT&T has formed alliances with Cisco, Deloitte, Ericsson, GE, IBM, Intel, and Qualcomm to help build “smart” connected communities, a focus of its Internet of Things initiative. The carrier says it is developing a smart cities framework with its partners to initially smarten up Atlanta, the Georgia Institute of Technology, Chicago and Dallas. […]

networkworld.com
Wed, Jan 6, 2016 at 2:28 PM

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Installation of the Week: Burberry and Dreamworks Wrap Shoppers Up in Digital Signage (DS Connection)

The companies took over Piccadilly Circus’ infamous curved screen throughout December with an interactive campaign using NOVA technology. […]

digitalsignageconnection.com
Wed, Jan 6, 2016 at 10:06 AM

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DPAA Adds Five Advertising and Media Industry Thought Leaders To Advisory Board

NEW YORK – The Digital Place Based Advertising Association (DPAA) has added five senior advertising and media executives to its advisory board. […]

Wed, Jan 6, 2016 at 7:00 AM

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Kym Frank: A look ahead at TAB in 2016 (Linkedin)

In 2015, we made a change in leadership, proposed a comprehensive new measurement system, gained 37 new members, shifted our marketing and outreach strategies and secured a new office in Times Square. The positive transformation of the TAB will continue into 2016. We have so many exciting initiatives going on! […]

linkedin.com
Wed, Jan 6, 2016 at 1:30 AM

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UK-wide DOOH campaign by New Scientist and JCDecaux helps people #LiveSmarter in 2016 (JCDecaux)

To help people make a positive start to the New Year, leading science publication New Scientist has partnered with JCDecaux to bring some healthy tips to those out and about this January. New Scientist will be sharing its top 20 tips, taken from its research stories, to help us all live better in 2016. […]

Wed, Jan 6, 2016 at 12:57 AM

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Digital Signage Expo 2016 Seminar to Present “Out-of-Home Advertising in the Connected City” (Rave Pubs)

Digital Signage Expo (DSE) has designed its four-part Digital Signage Seminar Program at DSE 2016 specifically for digital out-of-home and place-based network operators will include an hour-long session entitled, “Out-of-Home Advertising in the Connected City. […]

ravepubs.com
Wed, Jan 6, 2016 at 12:45 AM

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Fortune: New York City Is Turning On Its Google-Owned Free Wi-Fi and DOOH Network

Each kiosk will have USB ports for charging phones. New York City is building a public, free Wi-Fi network that will eventually blanket all five boroughs with as many as 7,500 Internet-providing kiosks called Links. The project, called LinkNYC, is taking a big step forward. […]

fortune.com
Wed, Jan 6, 2016 at 12:26 AM

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Cogeco sells its DOOH advertising division to Bell Media, owner of Astral Out of Home (Globe and Mail)

Cogeco Metromedia specializes in the public transit sector, with traditional and digital ad placements in Montreal Metro stations, on city buses, commercial parking lots and other locations. Cogeco declined to provide the sale price, but said it purchased the operations in 2011 for $41-million. […]

theglobeandmail.com
Wed, Jan 6, 2016 at 12:16 AM

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Chennai Central railway station gets digital signage makeover (The Times of India)

The giant plasma screen commissioned on the old concourse will display train information system in three different languages. Already two 25X16 feet screens on the new concourse have been installed, which screen short educational and comic videos in-between flashes of train arrival and departure information. […]

timesofindia.indiatimes.com
Wed, Jan 6, 2016 at 12:01 AM

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Understanding the Technology at DSE: Media Players (Digital Signage Connection)

A number of different technologies will be on display at DSE. But where do you start if you’re just learning the industry? This week we take a look at media players … a requirement for networks of any size. […]

digitalsignageconnection.com
Tue, Jan 5, 2016 at 9:58 PM

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Digital Directories and Video Walls Revamp Canadian Shopping Experience (Digital Signage Connection)

The objective was to enhance mall shopper experience through the delivery of an entertaining and informative in-mall media channel. […]

digitalsignageconnection.com
Tue, Jan 5, 2016 at 8:52 AM

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DOOH advertising opportunities in the tunnel connecting Toronto with Billy Bishop’s Airport (Strategy)

With the opening of the long-awaited tunnel connecting mainland Toronto to the Billy Bishop Airport, marketers can now journey with consumers as they travel to and from their plane. And a new geo-synched app and comprehensive digital advertising ecosystem make it all possible. Since opening its doors in August, the 853-metre walkway set 100 feet underground has seen a steady flow of foot traffic. […]

strategyonline.ca
Tue, Jan 5, 2016 at 7:12 AM

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Canadian Out-of-Home Measurement Bureau enhances OOH data reporting

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Tue, Jan 5, 2016 at 7:11 AM

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OOH advertising: poised for another strong year (Media Life)

Sixth straight year of growth thanks to unique way it reaches people By Bill Cromwell. Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. […]

Mon, Jan 4, 2016 at 7:55 PM

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OAAA’s Annual Report: OOH Delivers Real Results

The last 12 months represented a dynamic year for OAAA’s marketing team, who worked tirelessly to share insights about the OOH medium with real audiences. Feel the Real. On September 28, the OOH industry launched an edgy, Millennial-facing ad campaign targeting agency media planners. […]

oaaa.org
Mon, Jan 4, 2016 at 7:52 PM

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