Over the past few years, NYC Transit’s network of digital signage assets has grown impressively. […]
I am up early, getting set to head home after a great bunch of days in Amsterdam attending Integrated Systems Europe. Numerous people asked what I thought, and my general take was and is that this is a show I need to be at each year. The same applies for anyone whose job is to stay on top of innovations and global partners and competitors. […]
VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]
The report predicts that 30-40% of DPB ad sales will be conducted programmatically within three years, generating $15-20 million annually in incremental revenue for networks. […]
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the trends that will help the industry achieve – and hopefully better – such predicted growth? […]
Ken, how will the online OOH ad buying marketplace change over the next five years? Automation will continue to increase as standardization allows computers to handle the tedious data entry that plagues today’s media buyers. DOmedia has already made a substantial impact in this area. […]
Exterion Media has started tracking the Tube journeys and browsing activity of millions of O2 customers. The data will be used by the out-of-home media owner to guide marketing companies on where best to display their advertisements on London's Underground route, which carries 1.3 billion passengers every year, with Waterloo being the busiest station. […]
New York City is replacing busted old payphone booths with amazing free gigabit wifi hotspots in 10,000 locations around the city. We’ve already tested an early version of the new service and it’s fast. Now we finally know why. […]
Simplifying signage regulations will help property owners beautify their structures, but another key element of the ordinance is the offer of allowing revenue-generating signs (otherwise known as advertising) on Broadway. These include marquees that flash ads between show times, large painted commercial images and ads projected onto a building’s façade. […]
The organizers of the annual Digital Signage Expo trade show and educational conference recently announced the finalists for its APEX Installation Awards for 2016. The annual DSE APEX Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content, the announcement said. […]
For three glorious minutes this evening, 15 billboards in Times Square all displayed the same video of a cat sipping milk. And, this being New York, many people walked by oblivious to the coordinated clip, but quite a few people paused to take in the weirdness of it all. […]
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Part of the Wildstone designed City Suite portfolio of digital sites, City Traveller has launched today with Vodafone as the first client to take advantage of this new exterior network. Comprising of 12 x 75 Samsung Hi Bright screens housed in bespoke structures that champion UK industry and design. […]
Insider has been studying Lamar’s 2015 national rate card. Lamar’s 2015 national digital sign 4 week unit rate was $3,757 across 190 markets. Clear Channel Outdoor does not report digital signs on its 2015 rate card so no comparison is possible. […]
Here’s a video of the chat I had the other day with Adrian Cotterill, who I found out also has a blog about digital signage, called DailyDOOH. Who knew? He did a stack of interviews at a micro-set sput together at the head of the NEC booth at ISE. […]
