The first major study from the new out-of-home marketing body Outsmart has shown how the medium can drive a substantial uplift in smartphone 'brand actions'. […]
High resolution digital screens of all sizes have been available for over a decade now, and billboard advertising has been a staple of the industry for over a century. However, the meeting of the two has been a slow process, with attention for digital media companies only accelerating now. The market The digital out-of-home advertising market is attractive for advertisers. […]
The head of the Outdoor Media Association has called for governments to work with rather than regulate against the industry to “create outcomes that benefit us all”. […]
3,800 branches across the country have already been kitted out with the queue management system, which brings the total number of VIA screens installed in all the participating branches of the Italian Post to an impressive 11,500. […]
The Digital Signage Business Climate Index (DBCI) in Italy has decreased slightly since the last poll in January. The Index fell from 35,94 base points by 3,46 points to reach 32,48 base points. After the positive peak late last year the DBCI has continued to trail away and registered a decline by -9,6% in the first quarter 2016. […]
Mobile ad engagement company SITO Mobile is launching its Real-time Verified Walk-In solution to the Canadian market via its exclusive partner in Canada, Cieslok Media. The advertising industry faces the challenge of understanding the precise and real effectiveness of mobile advertising campaigns. Typically, the measurement process of campaign effectiveness can take up to a month. […]
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. […]
Hershey's has taken over the Times Square subway station from now through mid May with a station domination that incorporates five interactive digital displays! Rapport agency and Pearl Media teamed up with OUTFRONT to create this experiential zone that engages and delights passersby. […]
Guest Post: Nate Remmes, NanoLumens For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on screens when and where they are supposed to is of critical importance. […]
The red ink story has continued at Creative Realities – the blended entity that includes elements of CRI, Wireless Ronin, Broadcast International and . The company filed its annual report with the SEC, which shows it had a net loss of just shy of $8 million for the 2015 fiscal year. Sales were down about 15%, and that was with ConeXus World revenues rolled in to the mix. […]
In an interesting approach to patent dispute resolution, the out of home media company Monster Media and the social media visualization firm TINT have done a long-term patent and technology cross-licensing agreement. […]
Someone stole a three-dimensional Royals outfielder off one of Lamar Advertising’s billboards promoting Hy-Vee on Wednesday night. Jackson County sheriff’s deputies are investigating. The theft happened Wednesday night The billboard is at Interstate 435 and Truman Road The outfielder is 3-D, 14 feet tall and weighs 150 pounds. […]
In an organization with multiple emergency notification systems (ENS) e.g. a school campus, CAP simplifies the notification process. Most of these mass notification systems are proprietary and might not work together, which can lead to a delay in the delivery of emergency messages. […]
Compared with other media categories, OOH advertising fared extremely well in 2015, especially against other traditional media ad sales. In fact, OOH was the only traditional category that grew. All total, traditional ad sales were down 2.2% for the year across the globe, according to Magna Global. […]
Total out of home adspend grew 3.9% in 2015 to £1.1bn, almost a third (31.3%) of which was specifically for digital panels. Digital is now driving headline growth for the sector, as spend on traditional panels has dipped in each of the last three years. […]