Jean-Claude Decaux, founder of what is today the world’s largest company specialising in outdoor advertising space, has died at the age of 78. A spokesperson for the French listed company late Friday confirmed the death of its founder but did not give details as to the cause or circumstances of his death, reports Adam Thomson in Paris. […]
A confusing statement by SignLink claims that Amscreen's key competitor is JCDecaux. Does JCDecaux also make digital screens? [Ed]. […]
International clothing retailer Uniqlo has rolled out a new advertising campaign across stores in Australia it hopes will go viral and bring more customers into its stores. The first-to-market campaign involves digital billboards featuring a rapidly changing number code. […]
Across the highway, a few billboards have gone digital, cycling through a different ad every few seconds. One plugs something called Informatica World 2016. “Data Powers Business,” it says. […]
Clear Channel is one of the UK’s leading Out of Home media owners, with over 40,000 advertising sites right across the country. We pride ourselves on being the place Where Brands Meet People and can trace our UK roots all the way back to 1936 when we were founded as More O’Ferrall in London. […]
While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone apps to trigger things or gather information, are graduating into all areas of life. Or at least to any areas where consumers may go. […]
Thanks to companies’ unprecedented capability to track people’s movements via cell phones and categorize their interests, the age of the smart billboard is here. It may seem a little creepy to some people, but its apparent effectiveness means that it’s likely here to stay. Media giant Clear Channel is helping to define the segment with a new solution it launched in February. […]
In just over five years the out-of-home industry has come from almost none, to way more than we expected. What we have in Australia with MOVE has been proclaimed as the best OOH audience measurement system in the world, and it is only the beginning. There is going to be a whole lot more data available soon thanks to the initiative to fuse emma with MOVE data, which is now well underway. […]
Installed in Stockholm, Sweden, this billboard uses Kinect technology to correct and fix people’s posture in real time. This campaign was created to promote the Microsoft Surface Pro 4, a light and powerful laptop-cum-tablet. […]
Strengthening its position as London’s largest provider of large-format screens, Clear Channel has announced four new sites in the capital for its premium digital brand, Storm. These consist of Storm Borough High Street, Storm Nine Elms Battersea, Storm Wandsworth Bridge, and Storm A3 Tower. […]
The striking tableau is the latest attempt to engage voters in the debate over Britain's future ahead of the June 23 referendum, in which public opinion is evenly split and many remain undecided about how to vote, or whether to vote at all. […]
New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people headed to the George Washington Bridge via the New Jersey Turnpike. […]
InfoComm has never really been a big show for the software side of the digital signage business, and that’s a trend that continues in a couple of weeks in Las Vegas. There are 361 exhibitors that have associated themselves to the digital signage category, among many, in the exhibitor directory. […]
Here’s the second installment of the DSE 2016 keynote delivered by celebrated speaker, marketing strategist and author David Meerman Scott. In this presentation, entitled Real-Time Marketing, Newsjacking and Digital Signage, Scott outlined meaningful, measurable and low-/no-cost strategies to instantly reach your digital signage audience directly. […]
As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]