The 2016 version of Digital Signage Expo is in the can, with the show already announcing next year will be the last week of March, with the trade hall open on the 29th and 30th. The numbers haven’t been pushed out by the show, but I can’t see it being logged as bigger than last year. By 2 PM on Thursday, the hall was not at all busy. […]
Something wonderful is about to happen." The phrase — freshly emblazoned on the billboard at Ashland and Armitage avenues — might prompt a "Yeah, right" from pessimists. But an optimist might smile, and that's exactly the reaction The Joy Team wants. […]
The contentious billboard was actually taken down last night; interesting timing, though Calvin Klein's team says this wasn't as a result of Zak's reactions to the campaign. "This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign," read a statement Calvin Klein's PR team provided Refinery29. […]
When listing all the ways humanity is going to ruin the future, one that doesn’t often come up is the sun being blocked out by a horde of drone advertising blimps. But that hasn’t stopped one Swiss firm from working hard to make it a reality. Skye Aero is a project to build 10-foot helium-filled balloons, with small propellers attached to give better control than your average blimp. […]
Outdoor has always talked a great digital game, but to me, it's not always delivered. I was lucky enough to be taken to an exhibition in which London Underground showed what was likely to appear on its outdoor sites over the next few years. […]
Over 1,000 billboards with positive messages aiming to spread joy, optimism and inspiration are popping up in 252 cities from coast to coast across the U.S. […]
Interactive and digital, today’s signage helps brick-and-mortar stores compete more effectively to meet the demands of modern consumers. Brick-and-mortar retailers are searching for ways to deliver the optimal customer journey in their physical stores, similar to what consumers may find in e-commerce. […]
You are invited to attend the Wednesday, March 23rd "Hangout" panel discussion beginning at 2pm EST. Using Google's Hangout platform, this 45-minute discussion will focus on the show experiences, insights and reactions to the trending technology displayed at DSE. […]
Day Two at the annual Digital Signage Expo in Las Vegas is always a race against time. It's the last day of the exhibition hall show, and everything you didn't see, everyone you didn't talk to, has to be hit by closing time. And you'd better not wait that long since there are plenty who slip out just a bit early to catch a plane for home. […]
Day One at the annual Digital Signage Expo is always a bit of a blur. Between meeting with solution providers, trying to squeeze into sessions, taking time to just walk the floor and the overwhelming sensory assault of just walking onto a show floor covered with a dizzying array of digital signage solutions, it can take a minute or two to get your bearings. […]
An atheist group is planning a billboard campaign in Kentucky to protest the $92 million Noah’s Ark replica theme park, set to open in July. The Tri-State Freethinkers group said it raised more than $3,000 to erect several billboards titled “Genocide & Incest Park: Celebrating 2,000 years of myths." In a rendering, the billboard shows people drowning around an ark. […]
Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on data and the increasing role it will have in global marketing. […]
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters? Programmatic ad buying has already revolutionised display advertising online and it is now set to transform the way out-of-home (OOH) media is bought and sold. […]
Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world. Exterion, which has overseen ads on the Tube since 2006, will retain its role as the intermediary between marketers and millions of commuters in the UK capital. […]
Day 1 at Digital Signage Expo looked busy. It certainly was at the display vendor booths, as I know from first hand experience LG, NEC, Samsung and Planar were all crammed with people. A lot of people were seeing commercial-ready OLED panels for the first time so there were many, many photos taken around LG’s wavy panels and Samsung’s transparent one. […]