Editors’ Picks

Posterscope’s Glen Wilson on the year ahead for OOH advertising

The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. […]

campaignlive.co.uk
Fri, Jan 8, 2016 at 2:08 AM

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Lamar Advertising pays Clear Channel USD458.5M for 5,500 billboards, entrance into five major US DOOH markets (Business Report)

In a mammoth $458.5 million deal that closed today, Baton Rouge-based Lamar Advertising Co. has purchased more than 5,500 outdoor signs and digital displays in five major U.S. markets from Clear Channel Outdoor Holdings Inc. […]

businessreport.com
Fri, Jan 8, 2016 at 2:07 AM

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European Public Display market according to Meko (invidis)

Bob Raikes, Managing Director – Meko Ltd, comments on the “S curve” growth, which has not stopped yet for Public Display. The Public Display market in Europe has been showing good growth compared to many other technology markets. It took some time to get going, with growth slower than many hoped from 2004 to 2008. […]

invidis.de
Fri, Jan 8, 2016 at 1:43 AM

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Eased rules allow Seoul version of Times Square digital signage (Korea Herald)

The government earlier this week lifted ad regulations to create a Korean version of New York City’s Times Square as part of its efforts to boost the ad industry and attract more visitors, officials said. The Interior Ministry said Monday it had eased the rule to create a zone where outdoor digital screens and billboards can freely be installed without any restrictions on types or sizes. […]

koreaherald.com
Fri, Jan 8, 2016 at 1:30 AM

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APAC region’s DOOH ad operator QMS Media converts to BroadSign’s digital signage software

Network converts Australian displays and deploys new screens in New Zealand and Indonesia. Melbourne, Australia.QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network. […]

Fri, Jan 8, 2016 at 1:28 AM

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Beacons: DOOH Operator Risks and Rewards (Linkedin)

Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer's core audience. […]

linkedin.com
Fri, Jan 8, 2016 at 1:27 AM

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The experts’ picks for digital signage in 2015 (DSToday)

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in 2015, which we're presenting here — and what they forecast to be the biggest trends of this year, which we'll be presenting tomorrow. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 1:20 AM

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16:9: Samsung Shows Off Mirror LCDs, Transparent OLEDs At CES 2016

I’ve been following all the tech writing coming from CES, and from my narrow perspective, LG seems to be getting more attention than Samsung when it comes to displays. LG has the bendy OLED and the double-sided OLED, and LG has certainly put more of a focus on OLED than its Korean rival in the past year or so. […]

sixteen-nine.net
Thu, Jan 7, 2016 at 2:50 PM

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Be More Social: The Messaging Opportunity Hospitality Signs are Missing (Linkedin)

The hospitality industry is making great strides in using digital signage to communicate with guests on everything; from local weather forecasts to wayfinding instructions, as well as providing answers to frequently asked questions, like check-in and check-out times. […]

linkedin.com
Thu, Jan 7, 2016 at 2:14 PM

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Exterion’s Shaun Gregory: Why out-of-home advertising must resist ad blocking schadenfreude (IT Pro Portal)

Digital Out-of-Home (DOOH) media owners are increasingly able to provide access to this mobile consumer. The industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. […]

itproportal.com
Thu, Jan 7, 2016 at 2:10 AM

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CES 2016: AT&T business chief sees Internet of Things as next Industrial Revolution (ZDNet)

It's like the Industrial Revolution 2.0 because it is so much more transformative than just MDM or BYOD. This is changing the way people do business. It is disrupting industries that don't play in that space. […]

zdnet.com
Thu, Jan 7, 2016 at 2:08 AM

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Reuters: Lamar Advertising in advanced talks to buy Clear Channel Outdoor’s assets: sources

Lamar Advertising Co (LAMR.O) is in advanced talks to buy billboard assets in five U.S. cities from Clear Channel Outdoor Holdings Inc (CCO.N) worth roughly USD 450 million, according to people familiar with the matter. […]

reuters.com
Thu, Jan 7, 2016 at 2:07 AM

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LED billboard costs fall about 15% in 2015 (Bill Gerba’s blog)

The cost of those LED modules that make up the giant displays found in Times Square, Tokyo, Las Vegas and your local interstate fell at least 15% in 2015. While I haven't been keeping particularly close watch on the prices of these things for very long, that, to me, seems like an astonishingly big drop in a very short period of time. […]

wirespring.com
Thu, Jan 7, 2016 at 1:43 AM

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Mvix Digital Signage: 2015 At A Glance

A decade of experience has seen us evolve from a new venture with big ideas into a company that thousands of businesses rely on for affordable and dynamic messaging solutions to inform, promote, entertain, socialize, & sell. It’s been far from an easy journey, but our client-first philosophy and commitment to providing innovative solutions guided us. […]

mvixdigitalsignage.com
Thu, Jan 7, 2016 at 1:41 AM

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5 Things That Make OOH Advertising More Effective (YFS Mag)

We probably see hundreds of outdoor ads every week. But think for a moment … how many of them can you actually remember? I’d wager, not many. […]

yfsmagazine.com
Thu, Jan 7, 2016 at 1:38 AM

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