According to the final count, 65,686 registered attendees visited the first four-day Integrated Systems Europe exhibition, which came to a close on Friday 12 February. This figure represents a 6,338 (10.7%) increase on the 2015 edition and officially positions ISE as the world’s largest AV and systems integration tradeshow. […]
Good news. It is difficult to block a 96-sheet billboard. There are other reasons why a consumer is likely to take more notice of an outdoor advert. […]
Last week’s Integrated Systems Europe exhibition in Amsterdam attracted 65,686 registered attendees, making it the world’s largest AV and systems integration tradeshow. The show had 1,103 vendors and attracted press from 40 countries, including at least one Canadian. It was the 1st time the show has been extended to four days. […]
Mitsubishi Electric Corporation has announced development of an “aerial display” that is touted as being able to project images measuring approximately 56 inches diagonally into midair. The Japanese company suggests the technology would be commercially available by 2020, and be relevant to use cases like digital signage and entertainment. […]
Online shopping giant Amazon is reportedly planning to build out a global e-commerce and supply-chain network that would – among many, many things – make buying digital signage hardware from China about as easy as ordering consumer items. […]
To help promote this year’s NBA All-Star festivities in Toronto, official sponsor BMO Financial installed an ATM the height of a regulation basketball hoop in its flagship location. […]
Moving through the space, customers see a digital menu board displayed on four low-glare monitors. […]
The Secretary of State's Office began advertising the March 8 primary last week. It rented 22 billboard locations around the state, at a cost of about $20,000. The bulk of the advertisement shows the IdahoVotes.gov website logo and address. […]
A billboard that targeted Catholic Charities for resettling Muslim refugees was taken down Wednesday, days after it was installed in St. Joseph Township in Stearns County. The sign, which read “Catholic Charities Resettles Islamists: EVIL or INSANITY?,” was apparently paid for by an individual who hired Franklin Outdoor Advertising to post it along a highway a few miles west of St. […]
The digital place-based media industry's first in-depth white paper on programmatic buying and selling has been released to members of the Digital Place Based Advertising Association. The Digital Place Based Advertising Association commissioned and oversaw creation of the report from Prohaska Consulting following a series of meetings with advertisers, agencies and members. […]
While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]
Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]
Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]
According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH has increased. The Index grew by 5,95 base points from 57,70 points to 63,65 base points in January 2016. The current business situation is rated much better by the market participants – with positive ratings increasing by an additional 6%. […]
The National Retail Federation, the world’s largest retail trade association, noted that retail is making big steps toward in-store digital media during their conference and trade show held in New York, Jan. 2016. The turn to in-store digital media is a product of declining retail visits and need to further engage with consumers. […]
