Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. […]
A four-month research project has discovered that digital signage content is more than twice as likely to drive customer engagement than traditional print advertising – and more than 70 per cent more powerful when the right creative content is shown. […]
Since the last survey in January 2016 the Digital Signage Business Climate Index has regained its positive trend and increased markedly by 35,11 base points from -3,56 base points to 31,55 base points. The current business sentiment has seen a drastic change from a satisfied to a good business sentiment, while at the same time the negative assessments have declined. […]
While movie theatres are always seeking the broadest possible demographic, cinema-advertising leaders Screenvision Media and National CineMedia (NCM) are especially focused on the Millennial world of 18- to 34-year-olds who crowd multiplexes and the big-spending advertisers intent on reaching them. […]
Photo Credit: Wired Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video wall in an area called The Forum, reports Wired. […]
City Outdoor have launched their new screen, London Shoreditch at the heart of cities Tech district. The screen sits proudly on Shoreditch high street targeting pedestrians navigating its numerous bars, clubs & restaurants 7 days a week. The screen boasts the largest digital space in the area at 36 square meters and is key to capturing this vibrant London audience day & night. […]
Atlanta-based solutions provider Convergent has re-packaged its marketplace offer and given it a new handle: Digital Signage As A Service, or DSaaS. That kinda sounds like a ski resort in Austria, but I assume people will talk it up as Dee-Sass and all will be fine. […]
Total unit shipments for all pixel-pitch categories in the direct-view light-emitting diode (LED) video market recorded a 15.6 percent year over year increase in 2015. However, total revenue for 2015 only improved by 1.2 percent in 2015 compared to the previous year, due to a dramatic price decline across all pixel-pitch categories. […]
As DOOH takes a larger share of the total OOH market, it brings a new era of accountability, greater relevancy, new inventory formats, and new ways to tell a story. DOOH earned USD 2.96 billion in ad revenue in 2015, accounting for more than 40 percent of total out-of-home spending. […]
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
With recent FDA changes food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information. […]
Location as a marketing tool has the potential to marry advertising with hyper-targeting across multiple media types. Looking at Out of Home (OOH), as a particularly exciting example; Rubicon Project has announced key OOH partnerships with the likes of Bitposter, Captivate and Adspace to make this cocktail of technology, data, location and OOH advertising an exciting proposition. […]
Google announced at its annual I/O conference today that Android mobile apps from its Google Play app store will now run on ChromeOS devices like Chromebook laptops. Google is making the Play store, and the gazillion Android apps you can get on it, work on the Chrome operating system, which is also developed and supported by Google. […]
Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. […]
Several brands celebrating anniversaries this year are toasting strong with year-long promotions, events, commemorative packaging and limited editions of their products. To amplify awareness, advertisers are putting their stock in the biggest anniversary card you can buy — BILLBOARDS. […]