Simon Bell explores why outdoor media is an important part of a luxury brand’s media strategy. The Digital Outdoor Issue. Luxury brands sell aspirations and dreams, not just products; therefore, crafting and telling compelling stories is crucial. […]
When asked about the most positive developments for the Digital Signage and Digital-out-of-Home industry in 2015 many of the polled companies have mentioned their overall high satisfaction with the economical development. This maturity of the Digital Signage market was also honoured by the customer as the rising demand and the robust growth in revenues were seen as one of the top trends in 2015. […]
Tianjin Tianhai Investment Company Ltd. will acquire Ingram Micro in an all-cash transaction with an equity value of approximately USD 6 billion. Upon close of the merger, Ingram Micro will become a part of HNA Group, a Hainan-based Fortune Global 500 enterprise group and a leader in aviation, tourism and logistics, and the largest stockholder of Tianjin Tianhai. […]
By Richard Ventura Vice President of Business Development and Solutions, NEC Display Solutions of America. Every year new data points to technology's impact on how people shop, and the day that consumers use cutting-edge technology to navigate and make every single purchase is not far away. […]
PoliWatch Update: Infamous Pro-Sanders PAC Americans Socially United strikes back again with a political satire comic ad in New York Times Square with a football theme where 'Bernie' (a/k/a 'Fireman 2016') stampedes past a stumbling Hillary toward the zero yard line guarded by a flaming Donald Trump awaiting the final challenge The Bern-factor just got hotter over the past weeks with the 2016 Primary elections kicking off and Bernie Sanders for 2016 President momentum on the rise nearing Super Tuesday on March 1st. […]
Global providers of out-of-home software solutions, BroadSign International, LLC and Key Systems Out of Home Software Ltd, have integrated their platforms. United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind for large-scale network operators. […]
For years, LCD screens have dominated airport advertising, as they should have. In the past, high resolution LED video displays were simply too expensive to purchase in comparison to these “LCD Walls” that airports were using. Times have changed. […]
Toronto -- Captivate, North America’s #1 location-based video media network, has added 13 office buildings to its network in Canada. Included among the 13 are Deloitte's new headquarters (Bay Adelaide Centre East) in Toronto, the MNP Tower in Vancouver, Calgary's Eau Clair Tower and the Calgary City Centre buildings. […]
The new rule is part of a wider city pushback against perceived commercial exploitation. Public advertising is pollution and it needs to be curbed. So insists a new policy from Barcelona, which will substantially cut back on how much advertising City Hall permits in public places. […]
It's not every day you get a press release about the development of media space - but this isn't your run-of-the-mill high street billboard. Outdoor Plus have announced that they've now secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. […]
In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct. Also under the contract, oOh! […]
Last week’s announcement about Digital Signage Federation’s partnership with OVAB Europe (now DSF Europe) as part of its global expansion initiative is another sign of the continuing consolidation within the digital signage market, this time at the trade organization level. The ‘shakeout’ among digital signage trade bodies in North America happened a year ago. […]
Exterion Media has partnered with WPP-owned OOH agency Kinetic to encourage its clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. […]
Dive Insight: "The IAB’s recognition of DOOH as an emerging Internet-enabled niche is proof that real-world media has changed forever," Kinetic Worldwide Head of Innovation Mike Gamaroff wrote in a post about the guidelines for the IAB. […]
Intersection, the technology and media company behind the initiative to bring public Wi-Fi to New York City, has named former American Express President Al Kelly as its new chief executive. Intersection was formed last year through the merger of Control Group, which created digital public interfaces, and Titan Outdoor, an out-of-home advertising firm. […]
