Editors’ Picks

Snapchat uses geofilters to create billboards for its OOH campaign (Business Insider)

Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from. Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. […]

businessinsider.com
Wed, Mar 23, 2016 at 6:17 PM

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Digital billboard maker Daktronics gains retail platform in Adflow takeover (Screen Media Mag)

Daktronics, the U.S. supplier of large displays, has taken a surprising step to enhance its presence in retail digital signage through the acquisition of Canada’s Adflow. NASDAQ-traded Daktronics is probably best known for its sports scoreboards, digital billboards and other very-large-format outdoor screens. […]

Wed, Mar 23, 2016 at 6:11 PM

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16:9: DSE Recap Webinar Set For Friday AM

The guys from Hughes asked me last week, when I was at DSE and getting a rundown on what they do and offer, if I could do a webinar with them  the following week to re-cap the event. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 4:44 PM

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Someone used this Burger King ad in response to the Brussels Attacks (Mashable)

PARIS — A middle finger has been raised in the face of terrorism, following the Brussels attacks. Fries are a symbol of Belgium — if a bit of a cliché — but this image quickly gained traction on Twitter after Tuesday's terror attacks which killed at least 31 people in separate attacks at the airport and metro in Brussels. […]

mashable.com
Wed, Mar 23, 2016 at 3:06 PM

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16:9: German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster

A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity. The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 11:51 AM

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Installation of the Week: Orchestral DOOH (DSConnection)

Interactivity is a great way to get millennials and digital natives to appreciate substance. Take this story out of Hungary for example. Being nestled among Austria, the Danube River and the gateway to Eastern Europe, Hungary has no shortage of cultural history, and least of all musical history. […]

digitalsignageconnection.com
Wed, Mar 23, 2016 at 9:58 AM

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Sensing vulnerability, Out-of-Home goes on the attack against online advertising (Marketing Land)

Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers. In what appears to be a first, traditional media has gone on the offensive against digital advertising. […]

marketingland.com
Wed, Mar 23, 2016 at 1:21 AM

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Mark Boidman’s “State of the Industry” at DSE 2016: full presentation (PJSC)

PJSC's Mark Boidman presented "State of the Industry", discussing the latest industry trends as well as key recommendations and financial and operational metrics. What's the growth potential behind digital signage revenue? What are the drivers and inhibitors of industry growth? […]

pjsc.com
Wed, Mar 23, 2016 at 1:20 AM

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Outdoor Plus Launches Large Digital Billboards in the Heart of London (Digital Signage Summit)

A new DooH location has been authorised in the British capital. Outdoor Plus has won the contract permitting the installation of large digital advertising billboards outside both entrances to the Piccadilly Underpass in central London. Another success for outdoor digital advertising in London. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 1:16 AM

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Google Uses Interactive DOOH Advertising for the Google Impact Challenge in Germany (Digital Signage Summit)

The Google Impact Challenge is an annual search for non-profit organisations with innovative digital ideas. This year, the search engine used interactive DooH during the campaign to select successful contestants. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 1:13 AM

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16:9: Digital Signage Now Part Of Addictions Treatment Program

So much of the content that I see developed for screens in specific vertical markets and use cases follows perfectly acceptable, but highly predictable patterns. Corporate screens get staff messaging. Retail gets sales and promotion. So it’s interesting to see a project – this one in health care – that does something different. […]

sixteen-nine.net
Wed, Mar 23, 2016 at 1:06 AM

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HuffPost: How One Woman Stood Up To A Sexist Calvin Klein Billboard

While walking around in New York City, a billboard ad from Calvin Klein caught the eye of Heidi Zak— but not in a good way. Zak, the CEO and co-founder of lingerie company ThirdLove, saw a billboard for the designer’s new spring campaign in New York’s SoHo neighborhood. The first image features a full-body shot of actress Klara Kristin along with the words, “I seduce in #mycalvins. […]

huffingtonpost.com
Wed, Mar 23, 2016 at 1:00 AM

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AdSemble launches self-serve tools for digital billboard advertising (TechCrunch)

AdSemble was founded back in 2008, and as described by founder and CEO Matthew Olivieri, in its early days it served as “a media buying service that was brokering deals manually” between the people who wanted to buy ads on digital billboards and the businesses who owned those billboards. […]

techcrunch.com
Wed, Mar 23, 2016 at 12:58 AM

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YCD Multimedia Expands Digital Signage Experts Group (DSEG) Certification To EMEA (YCD)

YCD Multimedia’s EMEA Professional Services team gains expert certification accreditation in digital signage by the DSEG. New York, March 22, 2016 – YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces all members of its EMEA based Professional Services team have successfully completed the DSEG’s Digital Signage Certified Experts program. […]

Tue, Mar 22, 2016 at 4:09 PM

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16:9: Pix: Preset Group DSE 2016 Mixer In Las Vegas

Ok, back at World HQ after DSE and a mini-vacation three hours northeast of Vegas ay Zion National Park. One word review: Amazing. I arranged for a local guy to run around at the mixer last week and grab shots of the venue and people. […]

sixteen-nine.net
Tue, Mar 22, 2016 at 11:51 AM

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