The Drum: How Bauer Media uses real-time digital OOH ads to bolster its data-driven marketing
Bauer Media has been taking advantage of data-driven outdoor ads over the past few months to build on its own digital marketing. The formats are the result of a partnership with digital out of home media owner Kong Outdoor and creative technology provider Flux. […]
Tue, May 24, 2016 at 5:56 PM