Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The auto maker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. […]
Everyday, over one hundred thousand vehicles drive through the Lincoln Tunnel, the only major river-crossing linking Midtown Manhattan to New Jersey. Centered on the Lincoln Tunnel Helix to both eastbound and westbound traffic lies Branded Cities Network's newest digital spectacular. […]
Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions. Public radio station WBUR installed the attention-grabbing interactive displays at five bus kiosks in heavily trafficked areas around Boston on Wednesday. […]
'Would you treat your child's broken arm with heroin?' new national ad campaign asks. A heroin addiction can start in the most innocent of places, not under a bridge, but in the dentist’s chair or pediatrician’s office. As noted in H&HN’s previous coverage, there is an opioid epidemic raging across the U.S., killing thousands of Americans every day. […]
The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’. […]
Billboards will only be displayed on the outskirts of Ha Noi and the Culture and Sports Department will not grant billboard licences in the city centre this year. Last year city authorities detected more than 15,000 illegal outdoor advertisements, among the 65,000 outdoor advertising billboards across the city. About 6,000 of these advertising violations have yet to be addressed. […]
A few weeks ago, Ads in Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place. But the company’s very first customer wanted to support another GOP candidate: All three screens displayed ads suggesting that Gov. […]
The building blocks have been laid over the last few years with investment in digital products, a refreshed trade marketing body, commitment to industry research, engagement with automated trading, and despite a little uncertainty pre- election, strong revenue growth throughout 2015. […]
I saw Batman vs Superman recently, and it got me to thinking about a similar worrying trend of confrontation where the outdoor community is engaging in an all-out offensive against Digital in an effort to undermine it and claw back lost dollars. […]
This is a tale of three digital signage kiosks, one too fast and one too slow, and one that was just right. Recently in Las Vegas for a trade show, I was on the prowl for dinner one night. Already hungry, and therefore somewhat short-tempered, and in a hurry, so even more short-tempered, I wandered through a casino that will remain nameless looking for dinner. […]
Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. […]
Adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%, according to a 2013 Posterscope US study. Adding out of home media to a campaign can increase reach by up to 300%. Here are four ways that OOH can amp up the effects of a digital campaign: 1. […]
Brandalism, the anti-advertising movement, has installed posters outside ad agencies calling on staff to "switch sides" and use their skills to fight inequality and poverty. The posters were installed without permission on bus stop shelters near the London offices of Abbott Mead Vickers BBDO, J Walter Thompson and Ogilvy & Mather, as well as TBWA in Manchester. […]
Dive Insight: Is digital advertising vulnerable? In the report, the OAAA directly attacks digital advertising as not living up to its billing or deserving of its rapid growth. Ad blocking has become a particularly hot button issue for the industry in the last year, with estimates from OAAA's report suggesting a whopping 40% of the world's consumers are using the technology. […]
The Out of Home market continues to be one of the most robust and predictably exciting sectors in our industry. Other channels continually compete for share of attention and media time, so are regularly adjusting themselves to new audience behaviours though are frequently distracted by this, often responding to behaviour rather than shaping it. […]