Editors’ Picks

Digital signage software provider YCD Multimedia joins Out-of-Home Video Advertising Bureau Europe (OVAB Europe)

 YCD Multimedia, the global provider of advanced digital signage software solutions, recently announced its corporate membership of industry advocacy group OVAB Europe (Out-of-Home Video Advertising Bureau). The OVAB’s mission is to raise awareness and to establish digital out-of-home communication as an independent and accepted media within the media landscape in Europe. […]

digitalsignageconnection.com
Tue, Feb 23, 2016 at 9:37 AM

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Infographic: Mobile gamers notice OOH ads and act on them (Posterscope USA)

Mobile Gamers are self-identified gamers who also regularly play games on their phone. Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled Mobile Gamers through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for Mobile Gamers. […]

usa.pioneeringooh.com
Tue, Feb 23, 2016 at 9:06 AM

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Case Study: Busy Canadian Intersection Expands Digital Signage Network (DSConnection)

10 Dundas East looked to expand their current digital signage network in order to better distribute wayfinding, event, service and vendor information to the more than 800,000 people that pass through the area each day. […]

digitalsignageconnection.com
Tue, Feb 23, 2016 at 8:51 AM

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Netflix Encourages Binge-Watchers with Inviting Outdoor Ads (iHeart Billboards)

A […]

Tue, Feb 23, 2016 at 7:32 AM

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Lamar Advertising offers soft outlook, profit dips (MarketWatch)

Lamar Advertising Co. said profit in its most recent quarter fell as the company came up against a tough comparison, and it issued downbeat earnings guidance for the year as it folds in a recent acquisition. The Baton Rouge company, which converted to a real estate investment trust about two years ago, primarily sells advertising space on billboards, buses and benches. […]

marketwatch.com
Tue, Feb 23, 2016 at 7:19 AM

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Primedia CEO ‘not bullish’ on OOH prospects in South Africa in 2016

Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]

themediaonline.co.za
Tue, Feb 23, 2016 at 7:07 AM

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Digital Signage Business Climate Index France positive at the start of the year (Digital Signage Summit)

The DBCI France has increased by 15,71 base points from 31,89 base points to 47,60 base points. The slump in November 2015 has been turned around and the increase in January is almost 50%. However, year-on-year the index could not reach the high satisfaction level of the beginning of the year in 2015 and had to accept a 19% decline. […]

digitalsignagesummit.org
Mon, Feb 22, 2016 at 5:17 PM

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oOh!media, APN Outdoor ride the outdoor digital revolution (Sydney Morning Herald)

Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]

smh.com.au
Mon, Feb 22, 2016 at 4:54 PM

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Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)

“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]

digiday.com
Mon, Feb 22, 2016 at 4:49 PM

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Technology, urbanisation drive billboard surge (The Australian)

Outdoor advertising companies APN Outdoor and oOh! Media have obliterated their prospectus forecasts with strong profit results. APN Outdoor floated on the Australian Securities Exchange in November 2014, while oOh! […]

theaustralian.com.au
Mon, Feb 22, 2016 at 4:45 PM

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The Motley Fool: Outdoor advertising provides outstanding opportunities for growth investors

We’ve come along way from paper billboards. New LCD outdoor displays are providing amazing growth for two companies, APN Outdoor Group Ltd (ASX: APO) and oOh!Media Ltd (ASX: OML). As the chart below illustrates, APN has grown by a mind-blowing 104.9% over the past 12 months, while oOh!Media has risen 89.2%. […]

fool.com.au
Mon, Feb 22, 2016 at 4:43 PM

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IoT & Big Data Will Be Hot Topics at DSE 2016 (AV Network)

Big data and digital signage—what’s new? Big data has the ability to improve and substantiate the outcome of an investment in digital signage. Whereas in early years budget approval for digital signage implementation was extremely challenging, big data is changing that through analytics and analysis going forward. […]

Mon, Feb 22, 2016 at 4:39 PM

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How to build effective digital signage and menu boards (QSRWeb)

According to the recent Datassential's Menu Board Keynote Report, 63 percent of consumers read menu boards to learn about specials. However, 30 percent of operators don't even bother to feature their promotions. […]

qsrweb.com
Mon, Feb 22, 2016 at 4:36 PM

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Intersection installs digital billboards at light-rail stations in Twin Cities (Star Tribune)

New digital billboards that have popped up at light-rail platforms over the past month are bringing advertising messages to riders and a nice chuck of change to Metro Transit. The transit agency will be paid $23,450,000 spread out over five years as part of a deal with Intersection, the company formerly known as Titan. […]

startribune.com
Mon, Feb 22, 2016 at 3:50 PM

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JCDecaux launches billboards with sound at Singapore’s ION Orchard (Mumbrella)

Outdoor advertising company JCDecaux has introduced new digital displays at Singapore shopping mall ION Orchard that are audio capable. Singapore – JCDecaux, the leading Out-Of-Home Advertising Company in Singapore and No. […]

mumbrella.asia
Mon, Feb 22, 2016 at 7:51 AM

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