MILPITAS, CA - Industry Leading RavePubs.com sent reporters to EVERY booth/stand at ISE 2016 in Amsterdam to review and select the TOP products for the 2016 Best of ISE Awards. The results are in, and 22Miles wins Best Digital Signage Software & Interface. […]
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. […]
Memphis Store – Photo from Apple Insider Memphis is likely not the first locale many people would peg for an iconic brand to open its first next-generation store in its home country. But that’s where Apple has opened a new store design concept that has a massive fine pixel pitch LED video wall as its signature feature. […]
MISSOULA - Upwards of $160,000, that's how much George Lake of GA Lake Advertising says one electronic billboard can cost. For local outdoor advertising owners such as Lake, the potential loosening of regulations on freeway billboards might not be worth it. "There's some advantage to electronic billboards,” said Lake. […]
Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., has deployed the next phase of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority ("WMATA"). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
Radio and out-of-home will increase only slightly, from $14.1bn to $14.2bn in the case of the former, from $7.5bn to $7.9bn for the latter. NEW YORK: Despite the quadrennial boost of the Olympics and a presidential election, US advertising expenditure will grow more slowly in 2016 than previously expected, according to eMarketer. […]
Sign Expo 2016 comes to Orlando, with four days of educational sessions, keynotes, and a packed exhibition hall. As an added bonus, both Roland’s ImagiNATION 2016 and Durst’s Retail 2020 are colocated with this year’s Sign Expo. The International Sign Association’s (ISA) Sign Expo 2016 comes to its East Coast residence at the Orange County Convention Center in Orlando. […]
UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and eventually will include related advertising. […]
The mainstream sign industry’s biggest trade show, Sign Expo, will be trying once again later this month to expand its reach into the digital signage business, with another “dynamic digital park” and a handful of conference speakers. The International Sign Association people have been trying this for a few years now, and it just doesn’t seem to be catching on. […]
Warrenton, VA – The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that it has awarded its 2016 Geri Wolff Scholarship to Savannah McNulty, a third-year student at the Savannah College Art & Design. Ms. […]
One of things that was confusing me a little bit when I walked around some display company booths a couple of weeks ago at Digital Signage Expo was the different names getting applied to indoor LED display walls. I’ve tended to call them fine pixel pitch LED walls, or just indoor LED. […]
A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the show’s “Shark” investors, Kevin O’Leary and Lori Greiner. […]
Out-of-home media will continue to increase, rising $7.50 billion this year from $7.31 in 2015. While TV still has the largest share of media spending -- 36.8% to digital media’s 35.8% -- this is projected to change next year with digital media surpassing TV. eMarketer says in 2017, total digital media spending will get to $77.37 billion; with TV advertising spending at $72.01 billion. […]
In a media first, expense management experts Concur are running a reactive digital Out of Home campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots – including Canary Wharf, Brick Lane and Spitalfields. […]