Editors’ Picks

Australian OOH ad operator QMS sees 50 percent jump in revenue driven by digital

Outdoor advertising business QMS has unveiled strong earnings growth in it half year financial results, with revenue up 50% to $44.4 million, driven by a push in digital out of home. The company, which listed on the ASX in June last year, announced earnings before interest, taxes, deprecation and amortisation (EBITDA) of $9.9m, up from a pro forma result of $1.7m. […]

adnews.com.au
Sun, Feb 28, 2016 at 7:30 PM

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Returning TV show billboards filling L.A.’s skyline in February 2016 (Jason Hollywood).

There's never a dull moment in the skies of L.A., especially when a new TV season is on the way, plus many show's are returning from their midseason breaks. Here's a collection of fan-favourite shows back for more episodes in the city skyline in February 2016. […]

jasoninhollywood.blogspot.ca
Sat, Feb 27, 2016 at 7:48 AM

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L’Oréal Re-Enchants Client’s Emotional Journey with Digital Signage (DSConnection)

48 salons have been equipped with CrownTV digital signage since June. […]

digitalsignageconnection.com
Fri, Feb 26, 2016 at 10:10 AM

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16:9: How Big Is The Digital Signage Market?

Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]

sixteen-nine.net
Fri, Feb 26, 2016 at 9:39 AM

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Trump billboards get your attention

Depending on your political bent, it's either a blessing or a curse that you can't escape Donald Trump. The billionaire presidential candidate seems to be everywhere, all of the time, on the morning shows, the network news, cable news, the Internet, everywhere. And for the past couple of months, you can't even escape him as you drive the highways and byways of York County. […]

ydr.com
Fri, Feb 26, 2016 at 7:36 AM

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Out-of-home, the original social media, by David Krupp, CEO, U.S at Kinetic Worldwide (Linkedin)

Out-of-home (OOH) is one of the oldest communication mediums and has always sparked conversations, long before the creation of social media. In the digital age, OOH is igniting new conversations physically and virtually. Until now there was no resource to measure the earned media value generated from an out-of-home campaign. […]

linkedin.com
Fri, Feb 26, 2016 at 2:20 AM

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Out-of-Home Advertising: Today’s Media Superstar (Linkedin)

What makes OOH a Superstar? For starters, it’s that fame component, the ability to build brand awareness on a grand scale. The greatest superstars (such as the late David Bowie) are in themselves brands with a presence that’s simply larger than life, which also happens to be a core attribute of the OOH medium. […]

linkedin.com
Fri, Feb 26, 2016 at 1:27 AM

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OUTFRONT Media Reports Fourth Quarter And Full Year 2015 Results (full press release by The Wall Street Transcript)

NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter and full year ended December 31, 2015. 'Our fourth quarter delivered 4.3% organic revenue growth, a good finish to a solid year and a positive indicator of our portfolio's attractiveness to both local and national advertisers,' said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]

twst.com
Thu, Feb 25, 2016 at 7:35 PM

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Mega outdoor advertiser Clear Channel Outdoor continues global gains (Bizjournals)

San Antonio-based Clear Channel Outdoor Holdings Inc. (NYSE:CCO) today reported financial results for the fourth quarter and full year ended Dec. 31, 2015 that showed gains in its Americas and International segments. […]

bizjournals.com
Thu, Feb 25, 2016 at 7:32 PM

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Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home ads’ social media value (More About Advertising)

Kinetic Worlwide, WPP’s giant out of home agency is launching ‘Social Amplification Score’ (SAS – ha) which claims to be the world’s first measurement tool that allows brands to attribute consumers’ social media interactions directly to OOH spend. So if you spend a lot they tweet a lot seems to be the theory. […]

moreaboutadvertising.com
Thu, Feb 25, 2016 at 7:17 PM

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Why are the little guys better at doing digital menu boards right? (DSToday)

Why do large chains have more difficulty getting digital menu boards right than small chains? In the past 25-plus years that I've been involved with digital menu boards I've seen a very large number of installations. Many of them I reviewed as consulting projects for clients, but most just for my own education and experience. […]

digitalsignagetoday.com
Thu, Feb 25, 2016 at 7:12 PM

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Samsung: What Do the 2016 Technology Trends Mean for Enterprise? (Insights Samsung)

This year’s Consumer Electronics Show (CES) highlighted four trends and opportunities generating buzz in 2016 – the Internet of Things (IoT), secure workforce mobility, digital signage and virtual reality. All of these have moved well past the incubation stage and are making a real impact for businesses, driving innovation and simplification. […]

insights.samsung.com
Thu, Feb 25, 2016 at 7:07 PM

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Anticipating Digital Signage Expo – an attendee’s perspective (AV Network)

The new technologies and product advancements that I expect to see at Digital Signage Expo 2016. 4K (and higher) Media Players: Content is and will always be king. However, the better your content is presented, the longer you can capture your guest's attention and convey your message. […]

Thu, Feb 25, 2016 at 6:59 PM

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How to prepare for DSE 2016 – an attendee’s perspective (Mass Transit Mag)

Be smart and have a plan. Part of having a plan is identifying ahead of time what you want to accomplish at Digital Signage Expo. Are you looking for a new Content Management System (CMS)? […]

masstransitmag.com
Thu, Feb 25, 2016 at 6:51 PM

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16:9: Video Walls Explained: Decoding The Various Tech Approaches

GUEST POST: Tim Griffin, Userful We all understand the Wow Factor that comes from a beautiful, people-stopping video wall. But few people, even within the digital signage industry, understand what’s going on behind those bright, shiny screens. […]

sixteen-nine.net
Thu, Feb 25, 2016 at 10:39 AM

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