Editors’ Picks

Billboards Show Support for Terminally Ill Boy

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billboardcompanyatlanta.com
Tue, Jan 26, 2016 at 7:01 AM

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OOH effectiveness proven again: President Harrison billboards teach a lesson to Utah’s lieutenant governor (Deseret News)

SALT LAKE CITY — Utah's lieutenant governor may have learned a lesson from a U.S. president who's been dead for nearly two centuries: Billboards can make you famous. Dozens of billboards proclaiming William Harrison as the ninth president of the United States have been on display in Utah in recent weeks. […]

deseret.com
Tue, Jan 26, 2016 at 12:08 AM

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Busting Programmatic OOH Myths (Media Village)

“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]

mediavillage.com
Tue, Jan 26, 2016 at 12:07 AM

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ISE 2016 pre-show Panel Discussion and Opening Reception (Digital Signage Summit)

To mark the start of Integrated Systems Europe 2016, a Panel Discussion and Opening Reception will take place on the evening before the show on Monday 8 February. Both events – beginning at 18:00 and 19:30 respectively –will take place in the Amsterdam RAI Forum. […]

digitalsignagesummit.org
Mon, Jan 25, 2016 at 11:57 PM

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Surviving and Thriving During Retail Disruption (White Paper by Razorfish)

Digital has permanently changed consumer behavior and disrupted retail. Consumers no longer shop at specific times and places; they now have ubiq - uitous access to shopping experiences. We no longer “go” shopping; we simply always “are” shopping. […]

razorfish.com
Mon, Jan 25, 2016 at 11:42 PM

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TAB OOH 2016 Metrics Released (TAB online)

TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly. 1. […]

Mon, Jan 25, 2016 at 11:39 PM

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Detroit Mayor puts the brakes on elections billboard contract (Detroit News)

Detroit Mayor Mike Duggan is putting the brakes on a controversial campaign to spend nearly $1 million reminding residents to vote. Four days after The Detroit News reported that the cost of elections billboards is doubling, Duggan on Monday pulled the contract that was to be submitted to the city’s Financial Review Commission. […]

detroitnews.com
Mon, Jan 25, 2016 at 11:32 PM

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Google puts Eddystone beacons at heart of open source IoT vision

While Google didn’t make any major announcements at its Ubiquity IoT Developer Summit this week, the search engine giant did highlight its intention to further the development of open source IoT applications – where its open version of Bluetooth Low Energy (BLE) beacons took center stage. […]

rethinkresearch.biz
Mon, Jan 25, 2016 at 8:09 PM

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The Future of Advertising: From the Eyes of a 3-Year-Old (BlueBite; Lamar)

As both Director of Innovation and Digital Strategy for Lamar Advertising Company, and a father of triplet three year olds, and an additional two year old, I’d say I’m partially an expert in the subject matter of this post. […]

bluebitenyc.tumblr.com
Mon, Jan 25, 2016 at 4:47 PM

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Digital Signage Apps and Content Widgets for Content Management Systems (Mvix)

The 10 digital signage apps and content widgets below are simplifying the process of sharing dynamic content with audiences, and are integral to professional and robust content management systems. Social Media. Not too long ago, we communicated via snail mail, landline telephones and in person. […]

mvixdigitalsignage.com
Mon, Jan 25, 2016 at 4:29 PM

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MediaPost: In-Store Screens Read Faces To Deliver Targeted Content

Although our smartphones, PCs and TVs can’t yet read our genders, ages and emotions to deliver targeted content, that time is already here, as you know if you happened by the Samsung booth at the National Retail Federation’s BIG Show in Manhattan this week. […]

mediapost.com
Mon, Jan 25, 2016 at 4:26 PM

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16:9: Panasonic Adds Built-In Media Players To Displays; Includes Android Support

Panasonic is about to join several other major display manufacturers in marketing commercial display panels with built-in System on Chip media playback capability. Starting in April, AF1 series displays (42, 49 and 55-inch sizes) will have an ARM 1GHz quad-core processor with 1 GB of RAM and 8 GB of internal storage. […]

sixteen-nine.net
Mon, Jan 25, 2016 at 9:55 AM

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Ask the Board: In-House Versus Outsourced Digital Signage Content

How should the decision be made to develop and manage content in-house and when to outsource to a third party? […]

digitalsignageconnection.com
Mon, Jan 25, 2016 at 8:53 AM

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JC Decaux launches Dynamique ‘creative hub’ as it gears up for London Underground challenge (More About Advertising)

French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit in London. Last year Decaux won the massive Transport for London bus shelter contract from Clear Channel, worth an estimated £400m. […]

moreaboutadvertising.com
Mon, Jan 25, 2016 at 2:01 AM

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oOh!’s Million Dollar Pitch campaign shines light on the plight of Australia’s returning soldiers (Campaign Brief)

A powerful three-month Out Of Home advertising campaign for Walking Wounded to raise awareness of the shocking plight faced by Australian soldiers returning from war was launched today. […]

campaignbrief.com
Mon, Jan 25, 2016 at 1:52 AM

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