Editors’ Picks

India: The challenges for the OOH industry have only multiplied, say experts (Exchange4Media)

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back. Suresh Balakrishna, CEO South Asia and Middle East at Kinetic Worldwide moderated the panel discussion which included names like Dr. […]

exchange4media.com
Fri, Apr 1, 2016 at 4:38 PM

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Digital billboard boat under investigation by City of Vancouver ‘detained’ by Transport Canada (Vancouver Sun)

The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]

vancouversun.com
Fri, Apr 1, 2016 at 3:55 PM

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Digital Signage Expo (DSE) 2016 recap from Mvix

Digital Signage Expo 2016 ended almost a week ago but here at the office, we’re still thinking (and talking) about the cool stuff we saw. And we’re also still recovering from the overwhelming sensory assault of walking a show floor covered with a dizzying array of displays. […]

mvixdigitalsignage.com
Fri, Apr 1, 2016 at 3:52 PM

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The Drum: Vueling flights from Liverpool to Barcelona benefit from outdoor campaign by Media Agency Group

Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the airport to Barcelona. The high volume campaign includes out of home formats and transport advertising. […]

thedrum.com
Fri, Apr 1, 2016 at 3:47 PM

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April Fools’ DOOH campaign by Clear Channel (Pioneering OOH)

This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke! […]

pioneeringooh.com
Fri, Apr 1, 2016 at 3:40 PM

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The Age of Advertising Creativity in a Time of Disruption (Media Village)

We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club's Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. […]

mediavillage.com
Fri, Apr 1, 2016 at 3:36 PM

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16:9 on Fujifilm’s “unique” solution: Cloudy With A 100% Chance Of BS

You’d almost wonder if a case study by Fujifilm Australia posted to an online trade publication was an April Fool’s prank, but it went up March 30. So they must have been serious. […]

sixteen-nine.net
Fri, Apr 1, 2016 at 9:32 AM

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Starbucks Drive-Thrus Roll Out Largest Installation of QSR Outdoor Displays

The future is NOW. The largest installation of large-format QSR outdoor digital displays is being rolled out at all Starbucks drive-thru locations in the U.S. The 46-inch LCD screens create camera-to-camera interaction similar to FaceTime, which results in an improved barista/customer connection. […]

digitalsignageconnection.com
Fri, Apr 1, 2016 at 9:08 AM

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How OOH can boost the effects of a digital campaign (Biscommunity)

Terry Murphy, Primedia Outdoor’s marketing and marketing services executive, lists four ways that OOH can amp up the effects of a digital campaign. 1. Use OOH to drive website traffic The ‘Feel the Real’ campaign, run during 2015 by the OAAA, set out to establish two points. […]

bizcommunity.com
Fri, Apr 1, 2016 at 7:45 AM

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Billboard designers say no to QR Codes on Billboards (Billboard Insider)

I strongly discourage my clients from using QR codes on any billboard designs. Including them encourages drivers to engage in distracted driving by attempting to scan the code with their phone. Outdoor advertising faces many challenges from local ordinances to national lobbyists, many painting it as a menace to be fought. […]

billboardinsider.com
Fri, Apr 1, 2016 at 7:32 AM

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Top 3 Creative OOH Campaigns in February by JCDecaux

Have a look at the top three campaigns from last month as voted by JCDecaux teams around the world! Winner: Reebok, JCDecaux Sweden. Advertiser: Reebok Location: Drottninggatan, Stockholm. […]

jcdecaux-oneworld.com
Fri, Apr 1, 2016 at 2:10 AM

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International DOOH Campaign: Batman V Superman (Grand Visual)

Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. […]

Fri, Apr 1, 2016 at 2:00 AM

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When does using LED make sense? (DSMagazine)

It’s a question I get asked more often than just about any other: when does LED make sense? In other words, how big does the screen have to be before it’s the ‘best’ option? LED is at its most visible in big outdoor dynamic advertising displays. […]

digitalsignagemagazine.com.au
Fri, Apr 1, 2016 at 12:01 AM

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Digital signage software maker Four Winds Interactive LLC sues competitor 22 MILES, Inc. for patent infringement (Litigation Databank)

Filed: 03-25-2016; Case Type: Infringement. Product: WayTouch Premier, WayFinder Pro, and versions thereof (content management software products and services). Patent: US9037402 Title: SYSTEM AND METHOD FOR PROGRAMMING AND DISPLAYING DIRECTIONALLY BASED TEXTUAL WAYFINDING CONTENT Inventors: SIMRING DAVID SHAPIRO. […]

litigation.maxval-ip.com
Thu, Mar 31, 2016 at 4:43 PM

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Mvix Explains How Integrators Can Be Competitive in the Digital Signage Market (PRNewswire)

To be highly effective and get great ROI and ROO, a digital signage solution needs to comprise more than just the hardware and software. Services such as consultation, network design, content production, installation, custom integration, managed services and ongoing support are what make a digital signage project successful. […]

Thu, Mar 31, 2016 at 4:13 PM

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