Editors’ Picks

Australia: Out-Of-Home Takes Another Slice Of The Revenue Pie (BandT)

The Out-of-Home industry has wrapped up the first quarter of 2016 posting an increase of 18.2 per cent on net revenue year-on-year with $177.1 million, up from $149.8 million* for the first quarter in 2015. This success follows on from the all-time high revenue growth at the end of 2015, when revenue increased by 17.0 per cent over 2014. […]

bandt.com.au
Tue, Apr 5, 2016 at 12:40 AM

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16:9: 116,200 Reasons To Not Dismiss Raspberry Pi As A Digital Signage Option

Anyone in the digital signage business who shrugs off the interest in low-cost micro PCs and free/freemium software as hobbyists and church IT volunteers, equipped with almost no budget and stubborn natures, should keep these 116,200 things in mind. 116,200 page views, that is. […]

sixteen-nine.net
Mon, Apr 4, 2016 at 8:01 PM

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JCDecaux offers virtual reality tour of Heathrow advertising opportunities (Moodie Report)

UK. Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to showcase opportunities. […]

Mon, Apr 4, 2016 at 6:03 PM

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India: Winners speak at OOH NEONS Awards 2016 (Exchange4media)

The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon recently. In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. […]

exchange4media.com
Mon, Apr 4, 2016 at 5:58 PM

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Edmonton taxis rolling out with in-cab (DSToday)

Following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see more than 500 cars receive a TOPAZ digital signage solution. […]

digitalsignagetoday.com
Mon, Apr 4, 2016 at 5:51 PM

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JCDecaux Adds 181 New Screens to Its Heathrow Airport DOOH Network (DS Summit)

Outdoor advertising and airport advertising specialist JCDecaux has now installed a further 181 new screens in terminals 3, 4 and 5 in London Heathrow Airport. The DAPS – Digital Airport Panels – advertised Digital-out-of-home screens have an upgraded screen size measuring 70”. […]

digitalsignagesummit.org
Mon, Apr 4, 2016 at 3:59 PM

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12 Tips to Make Your Digital Signage a Big Hit – free PDF guide (DSConnection)

Do you know how to effectively make use of digital signage? The answer seems simple: by displaying eye-catching and interesting content. However, many users find it challenging to produce digital signage content that fits the bill. […]

digitalsignageconnection.com
Mon, Apr 4, 2016 at 8:55 AM

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16:9: DSE Reports Slight Upticks In 2016 Attendee, Exhibit Space Numbers

The company behind the recent Digital Signage Expo says DSE set new records for attendees and floor space, and also saw a critical bump in the number of end-users walking the aisles. […]

sixteen-nine.net
Mon, Apr 4, 2016 at 8:51 AM

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DSE 2016 Sets All-Time Records (DSConnection)

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, sets all-time records in attendance and exhibit space. […]

digitalsignageconnection.com
Mon, Apr 4, 2016 at 8:28 AM

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16:9: Clear Is The New Black: How to Design Content for Transparent OLEDs

Guest Post: Jennifer Davis, Planar Systems Getting the most out of technology often requires learning some new techniques and ideas. When photography was first invented, people would need to stand still for minutes to capture a portrait, instead of the hours it took for a painter. When moving pictures were new, actors had to learn how to emote for the camera without using any words or sounds. […]

sixteen-nine.net
Mon, Apr 4, 2016 at 6:47 AM

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Outdoor Ad Company Valuations in March 2016 (Billboard Insider)

The four public outdoor companies were valued at 3.7 times gross revenue and 13.1 times cashflow at March 31, 2016. Lamar leads the group at a valuation of 5.8 times revenue and 13.9 times cashflow. Insider attributes this to the fact that Lamar has the highest margins of the group and is the least reliant on short-term transit and airport advertising contracts. […]

billboardinsider.com
Sat, Apr 2, 2016 at 12:51 AM

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OOH Gears Up for MLB Opening Day 2016 (iHeartBillboards)

Dust off your lucky cap (and maybe that well-used foam finger), grab your friends and fam’, and head to the ballpark because baseball season is back! Even though there are 162 games on the schedule, nothing compares to MLB Opening Week festivities, when baseball stands fill to max capacity with anxious fans awaiting that first crack of the bat. […]

Sat, Apr 2, 2016 at 12:49 AM

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JCDecaux has completed the acquisition of the Latin America business of OUTFRONT Media Inc (JCDecaux)

JCDecaux Latin America/Corameq, which are 85% owned by global outdoor advertising company JCDecaux SA, have finalised the acquisition of 100% of the Latin America business of OUTFRONT Media Inc, a group which operates in the large format and bus advertising segment, as well as in street furniture. […]

Fri, Apr 1, 2016 at 4:56 PM

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Debt troubles at iHeartMedia, owner of Clear Channel Outdoor, might mean a sell-off of assets (MediaLife)

A breakup makes sense because of the sheer value of the many divisions under the iHeart umbrella. Troubled as it may be, iHeart enjoys a wealth of assets. Just what their actual value might be in a sell-off would depend on a lot of factors. […]

Fri, Apr 1, 2016 at 4:52 PM

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MediaPost: How Do You Get Better At Targeting People Who Ignore You?

Perhaps outdoor, direct mail or experiential should be looked at for possible new ways of reaching consumers? I mention these suggestions simply because so much of the feedback from the digital media industry is to just keep on ploughing away at display. That's probably fine to protect the status quo and, by getting more targeted and relevant, stop more people blocking ads. […]

mediapost.com
Fri, Apr 1, 2016 at 4:41 PM

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