In order to make the restaurant experience more effective for customers and boost profits, McDonald’s has announced that it will be installing digital menu boards at restaurants nationwide that will make recommendations based on the weather. […]
A new kind of sign is tracking just how well ads are working. If you see a shoe billboard, will you buy a shoe? Advertisers around the country are starting to get some answers to that question. […]
Targeted ads already follow you on Facebook and Twitter. Now they're coming to the billboards on your commute. […]
In this interview, Andy talks about his path to research, his current job at Clear Channel Outdoor Americas, how digital and out of home data helps inform advertisers about the consumers' journey, privacy protection in location-based verification and his advice to the next generation. […]
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. […]
Guest Post: Tony Downey, Clickspace TV. I was just about ready to deploy a Chromebit “in the wild” when I read ‘My Chromebit Digital Signage Experience on this blog. Dave went through the ins and outs of an above-average consumer getting digital signage running on a single Chromebit and the trials involved. […]
A DPAA-Sponsored Feature. This is the latest installment of the ongoing series spotlighting new members of the Digital Place Based Advertising Association. DPAA's Mark Braff interviewed James Bellefeuille, co-Founder of Vugo, a rideshare advertising service. […]
A new IoT-ready version of the Raspberry Pi micro PC has been announced – still priced at just $35 but touted as more powerful and equipped with built-in WiFi and Bluetooth. The announcement was made today by element14, which describes itself as the market leading manufacturer and distributor of the Raspberry Pi. The company is part of the UK distribution firm Premier Farnell. […]
Members of the DSE Advisory Board's Consultant Council answer this week's question: In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]
The first tool that measures the social impact of OOH campaigns. […]
The earnest-looking presidential wannabe started popping up on billboards around Madison, Wisconsin, 11 days ago promising to erect a wall to keep out people from neighboring Illinois, hiring professional wrestler John Cena to defend threats from abroad and bringing "our dairy air to the White House. […]
Pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward. […]
Interactive chart below I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. […]
Media buyers adopting a cookie cutter approach to buying national OOH (out-of-home) media packages really are running the risk of missing out on local specialties argues GOA’s CEO Chris Tyquin. There’s no point putting ad splashes custom-built for Melbourne trams on buses in Brisbane. […]
According to the City of Johannesburg, more than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdoor Advertising by-laws. […]
