Report: Beacon Use Growing, Industry on Track to Deploy Nearly 400 Million by 2020 (StreetFight)
The rise of beacon technology was one of the major news stories of last year, but — as with a lot of new technologies — it can be hard to separate the hype around “what could be” from actual adoption rates and use cases. One of the main knocks on beacons is that they’re not as useful as advertised to many retailers and consumers aren’t really interacting with them. […]
Wed, Jan 27, 2016 at 7:28 AM