But it could be dangerous. Billboards have caused a bit of a stir lately. That’s because earlier this week, Clear Channel Outdoor America, one of the world’s largest outdoor advertising providers, announced the launch of RADAR, which allows companies to more effectively and better target their ads. […]
Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. […]
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist. According to Kinetic, improved quality and the introduction of new formats all played a central role in delivering this growth. Innovation was a central theme with advertisers creating new and exciting ways to engage with consumers. […]
If a billboard has grabbed your attention over the last few decades, chances are it's the work of Rob Jackson. Among the most memorable: The X-ray of the human skull, fitted with Spartan helmet for MSU College of Human Medicine, was his. The "11/11/11" design, with a soldier's field cross and the message: "Thank a Veteran Today. […]
We look back at some trends and highlights for the four days of ISE 2016. When one considers how crowded some of the aisles and escalators were at the show last year, particularly on the middle day, we can be thankful for the addition of a fourth day at ISE 2016 – particularly bearing in mind the fact that attendance increased by just over 10%. […]
The “New School” vs “Old School”. Today’s students aptly dubbed “digital natives,” grew up in a digital world of constant stimulation and instant gratification. The words “waiting patiently” aren’t in their vocabulary and they consider sitting through relatively long and boring lectures a tedious chore. […]
Please go visit Ken, so he has something to do. … Actually, this looks like Ken checking emails on set-up day at DSE 2015. Real Digital Media, Booth 2826 Here’s what industry vet and sporadic blogger Ken Goldberg says about why you need to stop by and see him and his Florida-based CMS company, Real Digital Media. […]
Following the merger of Titan and Control Group, the newly formed Intersection is looking to expand urban marketing with geofencing and smartphone interaction. Control Group and Titan, two out of home advertising companies who had a hand in the creation of LinkNYC and both part of the CityBridge consortium, merged into new company Intersection at the end of last year. […]
Washington, DC – Out of home (OOH) advertising revenue rose 4.6 percent in 2015 compared to the previous year, accounting for $7.3 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 5.8 percent in the fourth quarter, compared to 2014. […]
Posterscope's Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home. Mobile World Congress (MWC) has evolved into one of the biggest consumer technology showcases in the world. Mobile technology is increasingly becoming part of everyday behaviours, greatly impacting how consumers engage with each other. […]
NEW YORK -- xAd, a location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., to expand the OUTFRONT mobile product set. […]
Martech is evolving quickly, bringing a fresh raft of marketing opportunities and challenges says oOh!Media CMO Michaela Chan. Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!Media have been working to harness these digital innovations to create campaigns that boost engagement and customer experience with brands. […]
In addition to the Executive Committee, which is directed by the DSF’s bylaws to be comprised by the DSF Chairman, Vice Chair, Secretary/Treasurer and immediate past Chair, the four standing DSF Committees and 2016 appointed co-Chairs are: Membership Committee Len Dudis, Corporate Vice President, IT, Seaworld Parks & Entertainment Sandi Stambaugh, Vice President, Product Management, Synnex Corp. […]
PHOENIX -- Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs light up a vast network of freeways. The two industries have long clashed, and they are in the midst of another fight in the Arizona Legislature. […]
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