“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad. We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. […]
One woman’s drive to get a billboard message critical of Islam removed from her hometown is picking up steam but so far the billboard advertiser and the company that rented him the space are standing their ground. A billboard in St. Augustine Beach, Florida, popped up last week with the message “Islam Bloody Islam: DOOMED BY ITS DOCTRINE! […]
I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. […]
With the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before. It is estimated that the average consumer is bombarded with nearly 3,000 marketing messages per day! It’s no wonder that it can be difficult for any retailer to break through the clutter and communicate effectively with a customer. […]
A small Swedish company now has dozens of lawsuits circulating in the digital billboard industry, suing those media companies for patent infringement, based on a suite of patents related to using a computer to remotely control digital signs. The company is called T-Rex Property AB, and has been around since 2003. […]
With the renewal, JCDecaux will expand its footprint in Changi Airport with an enhanced advertising inventory, offering more of its signature innovative Digital Media and Large Format displays. JCDecaux will also extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017. […]
Airport advertising installations are becoming more and more breath taking. The new OLED video walls installed at Incheon airport are particularly spectacular: 104 m² Curved Video Walls installed up in the rafters for all travellers to see. […]
Interactive touchscreens in the changing rooms, large LCD screens and self-service checkouts: fashion retailer Zara upgrades point of sale. The Inditex owned fashion chain Zara is to modernise its stores, offering better services for customers in the quest to streamline the shopping experience. Inditex notified journalists from Refinery29.com the details of the new store introductions. […]
New York, – global provider of advanced digital signage software solutions YCD Multimedia has become a member of AV industry trade group CEDIA. The group represents 3,500 member companies worldwide and more than 22,000 industry professionals that manufacture, design, and integrate goods and services in the AV industry. CEDIA's mission is to be a core component of its members' prosperity. […]
SET created an exhibit at Palais de Tokyo to celebrate the legendary Michael Jordan for the 30th Anniversary of the Jordan brand. Within the exhibit, there were activations to re-live Jordan’s career including a customization zone, a Nike+ zone, a “Flight Zone” dunk experience and the “DNA of a Champion” artifact gallery. […]
Between 2000 and 2013, average attention spans dropped from twelve seconds to eight seconds. In their headline grabbing claim, the average attention span is now shorter than that of a goldfish. What's hampering our concentration? […]
JCDecaux Airport UK has launched a campaign inspired by virtual reality (VR) to demonstrate the power of out-of-home advertising. Entitled ‘Advertising at the airport: A world of possibility’, the campaign comprises four 360-degree VR videos, allowing advertisers to take a tour of Heathrow Airport from the comfort of their own desks. […]
When you talk about the future of out-of-home advertising, beacons inevitably come up. The tiny devices that use Bluetooth technology to connect with mobile devices are being placed on all types of out-of-home inventory, everything from billboards and other signage to bus shelters and buses themselves. […]
Prior to digital signage, retailers used analog video signs. It was common to see video monitors in retail stores in the ’80s and the ’90s displaying retail signage with VHS videotapes. When DVDs were invented, that was the beginning of digital signage for retailers. […]
Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled Storytelling and OOH. […]