Editors’ Picks

Why airport advertising is terminally bad: MC Saatchi’s Creative Chairman (Campaign Asia)

M&C Saatchi creative chairman and frequent judge of outdoor­advertising awards Ben Welsh passes judgment on airport advertising. I’ve been spending a fair bit of time in airports lately. I’ve also spent a fair bit of time judging outdoor in various award shows—the latter sometimes the cause of the former—so I thought it would be fun to do my own judging of airport advertising. […]

campaignasia.com
Wed, Mar 9, 2016 at 4:30 PM

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Clear Channel Sells Non-Core Assets to Lamar for Core Focus (Nasdaq)

Clear Channel Outdoor Holdings Inc. recently sold its non-core local assets in Columbus, including analog and digital billboards, bulletins and posters to U.S.-based outdoor advertising company, Lamar Advertising Co. Earlier on Jan 7, 2016, the company sold similar such assets in five of its non-strategic outdoor markets for $458.5 million to Lamar. […]

nasdaq.com
Wed, Mar 9, 2016 at 4:24 PM

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Billboards in L.A.: Old-School Method Still Gets Results in Busy City (variety)

Alongside more modern strategies for capturing consumer attention for film and TV releases — social-media blitzes, viral marketing strategies and other types of digital content — there’s one old-school method that continues to draw eyeballs: billboards. And nowhere do those plugs for entertainment properties get more play than in Los Angeles, the second-largest U.S. […]

variety.com
Wed, Mar 9, 2016 at 7:21 AM

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46 Happy Billboards Put a Smile Across America for International Day of Happiness (PRWeb)

Natural Life and The Joy Team partnered up to spread optimism and inspiration through positive messages on billboards across America. This initiative is aimed to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th. 46 billboards, 31 cities, 13 million smiles. […]

prweb.com
Wed, Mar 9, 2016 at 7:19 AM

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OOH advertising flies high in the digital age (The Media Online)

Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, shares insight into the global growth of the industry, the rise of DOOH and the integration of technology and innovation. […]

themediaonline.co.za
Wed, Mar 9, 2016 at 1:35 AM

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It’s time to challenge the idea that out-of-home does not perform well (Mediatel)

There is a common misconception within the industry that Out Of Home (OOH) struggles to deliver measurable ROI within econometric models. Historically, this has largely been due to the lack of robust, consistent, OOH audience data for modellers to utilise. Route, which was launched in 2013, is key to overcoming this. […]

mediatel.co.uk
Tue, Mar 8, 2016 at 5:48 PM

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OUTFRONT Media Expands Advertising Relationship With Los Angeles County Metropolitan Transit Authority (PR Newswire)

NEW YORK -- OUTFRONT Media Inc. […]

prnewswire.com
Tue, Mar 8, 2016 at 5:33 PM

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Lamar Advertising buys Clear Channel’s Columbus billboards OOH (Bizjournals)

Clear Channel Outdoor Holdings Inc. is exiting some non-core markets, including Columbus. The San Antonio, Texas-based advertising company sold its local holdings, including analog and digital billboards, bulletins and posters to Lamar Advertising Co. […]

bizjournals.com
Tue, Mar 8, 2016 at 5:30 PM

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JCDecaux starts digital transformation of London bus shelter network (JCDecaux)

Following the award by Transport for London (TfL) of the world’s largest bus shelter advertising concession, JCDecaux SA (Euronext Paris: DEC), has started the digital transformation of the bus shelter network in London. As part of the digitization plan, JCDecaux is launching the London Digital Network (LDN) of 6-sheet sized screens. […]

Tue, Mar 8, 2016 at 2:39 PM

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Doug Robertson On How Fliphound Can Sell Your DOOH Inventory (Billboard Insider)

Fliphound is the first automated buying platform for the Out-of-Home (OOH) industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 1,000+ advertisers. […]

billboardinsider.com
Tue, Mar 8, 2016 at 7:55 AM

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16:9: How Digital Signage Is Changing What We See In Mirrors

Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. […]

sixteen-nine.net
Tue, Mar 8, 2016 at 7:32 AM

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Stephen Freitas: The Shareability of OOH Campaigns (Media Village)

Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity per ad dollar than television, according to Nielsen. The reality of OOH was at the center of our industry’s recent Feel the Real campaign, which demonstrated how OOH makes digital real. […]

mediavillage.com
Tue, Mar 8, 2016 at 12:23 AM

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The Digital Signage Federation Recognizes Immediate Past Chair Ken Goldberg (DSF)

Goldberg to Receive DSF Legacy Award at DSE 2016 Apex Awards Reception. During Goldberg’s term and under his leadership, the Digital Signage Federation expanded into Europe through an agreement with the organization formerly known as OVAB Europe, now DSF Europe. […]

Tue, Mar 8, 2016 at 12:05 AM

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Transport for London ‘realizes’ it is an advertising company (Campaign Live)

Pizzamiglio said TfL’s "fresh approach" to outdoor advertising would include bringing together different networks, including the tube, DLR, Overground, and Tramlink, as well as new investment in developing and advancing its outdoor media estate. TfL is currently reviewing its advertising and media agency contracts and is expected to complete the process next month. […]

campaignlive.co.uk
Mon, Mar 7, 2016 at 7:36 PM

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OAAA’s Nancy Fletcher on how to secure digital billboard permits (OAAA)

The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits for digital billboards. I understand the challenges of dealing with government, an organized opposition, and the press. Our chances of success go up when we have the right tools. […]

oaaa.org
Mon, Mar 7, 2016 at 7:22 PM

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