Editors’ Picks

The Drum: Posterscope and psLIVE create Urban Partnerships division to harness the power of OOH for social good

Out of home advertising specialist Posterscope and its sister agency, experiential firm psLIVE, have created a cross company division to help brands pursue projects that merge both societal and commercial benefits. The Urban Partnerships division aims to work with brands to create engaging out of home campaigns focused on spreading social good and providing real benefits to communities. […]

thedrum.com
Fri, Apr 15, 2016 at 12:38 AM

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Al Franken answers questions about OOH and virtual reality companies collecting personal data (Minn Post)

Lately, Franken’s been in the news ­for asking billboard giant Clear Channel Outdoor and tech darling Oculus Rift what, exactly, they’ve been doing with personal data they’re pulling in via their latest innovations. […]

minnpost.com
Fri, Apr 15, 2016 at 12:35 AM

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Share of out of home advertising revenue going on digital in the United Kingdom (UK) from 2011 to 2015 (Statista)

This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2015. In 2015 the share was 31 percent. […]

statista.com
Thu, Apr 14, 2016 at 7:04 AM

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Five main trends in out-of-home advertising for 2016 OOH (AxAd)

One industry report predicts the year-on-year growth in global advertising spend to hit 4.7 per cent in 2016. Last year, out-of-home advertising (OOH) overtook the magazine sector’s share of the market for the first time, and revenue is expected to continue to grow healthily, by 4.3 per cent in 2016. The following five trends will have the most impact on the OOH market in 2016. […]

Thu, Apr 14, 2016 at 2:47 AM

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OUTFRONT Media Helps 200 Local Businesses Amplify OOH Reach With Mobile Advertising (PRNewswire)

NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. […]

prnewswire.com
Thu, Apr 14, 2016 at 2:44 AM

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The future of advertising: digital OOH ads that look back at you (Marketing Land)

Through the use of cameras placed just above the electronic billboard, or in some cases embedded within the screen itself, and combined with facial-recognition software, the screens are now watching you back. What types of information do these DOOH screens gather? How is this information being leveraged to optimize marketing campaigns? […]

marketingland.com
Thu, Apr 14, 2016 at 1:02 AM

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NBC Selects Leyard LED Video Walls for Production of 2016 Olympic Games in Rio (Broadway World)

NBC Olympics, a division of the NBC Sports Group, has selected Leyard to provide fine pitch LED video wall solutions for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 - August 21. […]

broadwayworld.com
Thu, Apr 14, 2016 at 12:31 AM

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New Digital Signage Theatre at Sign & Digital UK (DSToday)

Sign & Digital UK, the U.K. trade exhibition for the sign making, display solutions and digital printing industry, today announced the launch of a new Digital Signage Theatre ahead of its 2016 show. Sign & Digital UK returns to the NEC Birmingham next week from April 19-21. […]

digitalsignagetoday.com
Wed, Apr 13, 2016 at 7:52 PM

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Is Digital Signage Right for Your Restaurant? (Modern Restaurant Management)

Restaurant owners sometimes shy away from digital signage because of the upfront costs, but in the long run, digital displays might prove to be more affordable for most restaurants, particularly because of the value-add they offer to the business. […]

modernrestaurantmanagement.com
Wed, Apr 13, 2016 at 7:50 PM

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Billboards Boost Mother’s Day Spending (iHeartBillboards)

F […]

Wed, Apr 13, 2016 at 7:43 PM

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16:9: As LED Companies Chase New Indoor Business, NanoLumens Heads Outside

While many display companies known for their outdoor LEDs are coming inside with indoor LED products, Atlanta-based NanoLumens is going in the opposite direction, introducing new outdoor LED displays. The company – best known for changing up the indoor LED market with skinny, lightweight and flexible products – has introduced something called the Outdoor Gallery series. […]

sixteen-nine.net
Wed, Apr 13, 2016 at 6:19 PM

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OUTFRONT Media Tapping Into Growing Advertising Market (REIT)

Formerly known as CBS Outdoor Americas Inc., OUTFRONT began operating as a REIT in July 2014 following its spin-off from CBS Corp. Today, its portfolio includes approximately 57,000 billboard faces and 316,000 transit displays across the United States. Around 70 percent of the company’s revenues are derived from billboards, and 30 percent come from transit. […]

reit.com
Wed, Apr 13, 2016 at 5:50 PM

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Lamar Advertising and Recycle across America Create World’s First ‘Live Stream’ Billboard Celebrity PSA Campaign (DSConnection)

Lamar Advertising Company (Nasdaq: LAMR) is proud to announce a partnership with Recycle Across America (RAA), a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create a world’s first with out-of-home advertising. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:52 AM

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16:9: Visualized Butterflies Tell Time For Yorkdale Shoppers

Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Solutions works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. […]

sixteen-nine.net
Wed, Apr 13, 2016 at 9:41 AM

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OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association (DSConnection)

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:16 AM

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