Over a century after the installation of its first electrified billboard, Times Square, the paragon of big, bold outdoor advertising, is now home to a multitude of 4K screens that interact with visitors -- from Revlon's Kiss Cam to the recent Orphan Black campaign that kept an "eye" on tourists. […]
Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen. Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016. […]
JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. […]
Run quarterly by the Outdoor Media Association (OMA), the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]
A DPAA-sponsored feature, by Mark Braff. Rouge Media operates networks of digital screens on college campuses, in beauty venues and restaurants/bars in North America. Rouge Media’s screens reach millions of people on their daily journeys out of home, helping major international brands to connect with these consumers. […]
The high-definition (HD) screen will measure 83m wide by 12m high, and will be flanked by 68 12m high fabric panels similar to those used at Wembley Stadium, the Emirates Stadium and Celtic Park. […]
While the global industry is booming, there are several barriers that have inhibited the growth of digital signage in South Africa, the biggest being the cost associated with adopting this medium. Until recently, LED screens have been fairly expensive to purchase, and large format displays and digital walls are still very costly for companies to own. […]
Several people have asked me if I will be organizing a third version of DSrupted, a conference focused on emerging and disruptive technologies in the signage market. The short answer is No. […]
Speaking to The Drum, Sir Martin paid tribute to Decaux, who passed away at the age of 78 on Friday (27 May), describing him as "a patriarch, innovator and true entrepreneur, who built a sustainable, long-term brand in out-of-home and incredible share owner value." He added that Decaux was "an example to all of us" and said that "all at WPP wish his family long life. […]
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising could be best placed to show how exciting our industry can become – if we embrace technology. […]
The nation’s top outdoor advertising companies are preparing to battle it out for City of Sydney’s $500 million street furniture contract, in what will be the sector’s biggest ever ad deal. French-based outdoor giant JCDecaux holds the current 20-year contract to sell advertising across street furniture such as bus stops and telephone booths, in Sydney’s CBD and inner city. […]
Here are a few ways the rise of self-driving technology will affect the advertising industry overall, whether that’s in five years or 20: Billboards will get smart or die. Once self-driving cars are ubiquitous and people are no longer paying attention to the road or billboards, billboards will need to evolve to not just send a message but also collect data that can be used in meaningful ways. […]
Following Amscreen’s recent announcement regarding the termination of the ad sales partnership with Tom Goddard’s Digicom, Clear Channel UK will now be acting as the newly appointed sales partner across all existing networks and contracts. […]
Jean-Claude Decaux, founder of what is today the world’s largest company specialising in outdoor advertising space, has died at the age of 78. A spokesperson for the French listed company late Friday confirmed the death of its founder but did not give details as to the cause or circumstances of his death, reports Adam Thomson in Paris. […]
A confusing statement by SignLink claims that Amscreen's key competitor is JCDecaux. Does JCDecaux also make digital screens? [Ed]. […]