Consumers who are out of home are more likely to act on messages compared to inside the home, as a result of “primal” instinct, according to research from the Outdoor Media Association (OMA). […]
Tapping into gaming culture and current health and mindfulness trends, the campaign combines the ancient art of Zentangle patterns with the latest in Out-of-Home technology to bring a rare moment of distraction and relaxation to the busy streets of Sydney and Melbourne. […]
The Federal Bureau of Investigation (FBI) has launched a massive billboard campaign to increase public awareness of the FBI’s Internet Crime Center (IC3) as a resource for combatting Internet-facilitated criminal activity. […]
Charity Missing People helps to find more than 2,000 vulnerable children and adults each year. Ross Miller, director of fundraising and communications, shares his insights on programmatic out-of-home advertising and reveals Pokémon Go could be the next tool in the search for those who go missing. […]
Chris Riegel, the founder, sole owner and CEO of STRATACACHE, kindly took a few minutes Monday to call and brief me on the deal that saw his company acquire controlling interest in software rival Scala. Riegel says his contact with Scala on a potential deal traces back about three years, and was on and off. […]
The pared-down Outsmart will no longer function as a trade marketing organisation at all, instead operating as a trade association – although quite how that manifests itself we’ll have to wait and see. […]
The acquisition merges the largest digital signage company in the U.S., STRATACACHE, with the largest international digital signage company, giving the former access to Scala’s global channels and its reseller and partner network and enabling it to augment its direct supply model through its channel partners. […]
Stratacache has bought a business that will help on its path to be a $1 billion company in the coming years. The firm acquired a super-majority control of Philadelphia-based multimedia software firm Scala Inc. The deal combines the largest U.S. […]
Bell and Howell, LLC, a company that delivers innovative service and technology solutions for customer communications and commerce fulfillment, has joined the rapidly growing association. […]
Guest Post: John Wang, IAdea Is your digital signage network on the right side of copy protection laws? John Wang HDCP is a digital copy protection technology that is used widely by content providers. Subscription-based live video feeds received with set-top boxes are often encoded with and protected by HDCP, the acronym for High-bandwidth Digital Content Protection. […]
The same challenges of where, how, when and why to use today's sophisticated digital displays present hurdles to retailers striving to strike the right balance between engaging consumers without alienating them. One common mistake retailers make is installing and deploying a display but then leaving it live on its own, said David Anzia, senior VP, sales, at Frank Mayer and Associates. […]
The findings reveal that when consumers are out of home they are two times more alert and likely to act on messages than compared to inside the home. The research also showed that consumers are 2.5 times more alert out of home compared to screen time at home. […]
AUSTRALIA’S media agency market bookings are down 2.7 per cent YOY to the month of July according to the latest SMI figures but could’ve been significantly worse had it not been a 21.7 per cent rise in OOH over the past 12 months. […]
Panasonic has supplied visual equipment and software services to the Opening and Closing Ceremonies, competition venues and broadcasting locations to support the 2016 Rio de Janeiro Olympic Games and Paralympic Games, according to a company press release. An "Official Ceremony Partner," Panasonic is providing turnkey visual solutions from system design to projection mapping. […]
Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. […]