Location: Fira de Barcelona; Gran Via Venue, Av. Joan Carles I, 64; 08908, L’Hospitalet de Llobregat, Barcelona, Spain. […]
Ari Buchalter, Founder and CEO, Place Exchange. Those in the DOOH space know that audience targeting and attribution measurement for DOOH are now on par with other digital channels. Individual DOOH screens can be targeted based on how they index against any demographic, behavioral, interest, or other segment, or against custom 1st party audiences. […]
OMAHA, Neb.--Boston Omaha Corporation (NYSE: BOC) (the “Company”) announced today that Bradford B. Briner will resign from the Company’s Board of Directors, effective December 31, 2024 as he assumes the position of Treasurer of the State of North Carolina effective January 1, 2025. Mr. […]
Paul Skeldon. Retail media has exploded into the retail mainstream in 2024, dominating headlines and balance sheets alike. With retailers looking to generate extra revenues, it makes sense to use all that rich first party data that they have. […]
By Kimeko McCoy. As it currently stands, there’s no standard way to measure across all 200-plus of these networks. Agency execs say measurement reporting is being held together with gum and duct tape. […]
By Amy Johnson Llb Finance Reporter. It appears that Retailers have had a “disastrous” Christmas as footfall on the high street was 5.3% lower than 23 December 2023 amid the increased cost-of-living crisis. On Monday retailers were expecting to see high sales, but footfall plummeted by 28.5% across all destinations, according to MRI Software. […]
Comcast Smart Solutions has partnered with Rivalry Tech and LetzChat to expand its digital signage presence in healthcare, hospitality, QSR and sports venue sectors, according to a press release. The partnership will leverage Rivalry Tech self-service ordering technology and LetzChat AI-powered language translation technology, expanding Comcast Smart Solutions' digital signage ecosystem. […]
To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]
The program will enhance store operations and guest experience with the accelerated installation of the VusionGroup suite of solutions in over 166 stores by the end of 2025. […]
In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a kidney. His dad just informed me today that they finally have a donor. […]
Julia Romero. Las Vegas fifth-grader wins holiday billboard artwork contest LAS VEGAS (KLAS) – A Las Vegas fifth-grade student will now get the ultimate spot to show off their artistic talent and creativity. Jayceon Cruz of Gene Ward Elementary School was selected as the winner of Clark County’s Winter Billboard Artwork contest. […]
Here’s a breakdown of out-of-home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in movie theaters. […]
Unfortunate news out of the UK, with the northern England touch technology manufacturer Zytronic making it known that is looking at selling the company ... […]
Walmart and Publicis Groupe went on spending sprees, for one. By Kathryn Lundstrom. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. […]
Anders Olin, CEO of Zetadisplay. This year, we’ve made significant strides in consolidating operations across markets and building a unified, multinational organization. The acquisitions of Peakmedia in Austria, late 2023, and Beyond Digital Solutions in the UK, spring 2024, have enhanced our presence in Europe and enriched our teams with valuable expertise. […]