Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]
Over the last two decades we have seen the uptake of digital signage by retailers expand rapidly. Early digital signage networks in retail could only be justified through the improvement of branding and retail theatre, as the costs of displays and digital signage hardware was prohibitive for most. […]
Guest Post: Luis Villafane, Maler Digital Signage I don´t like “feel good” business stories when I’m reading social media. I don’t want to read something that starts out with “Before you die … live” or “What I learned from my hard-working dad …” Put that stuff up, and you’re unfollowed by me pretty quickly. […]
Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks. […]
Clear Channel Outdoor International sold its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media. The purchase price was A$268.4 million. The transaction closed Monday, with APN owning 100% of Adshel. […]
OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]
London will follow New York’s big experiment. Hundreds of phone booths in London will disappear next year, and be replaced with sidewalk kiosks that offer Wi-Fi, free phone calls, and screens with maps and directions. The plan, which is modeled on an $800 million project currently underway in New York City, will be carried out by U.K. […]
Jeff Hastings, CEO of Brightsign identifies the primary weather related challenges to signage as "UV damage, extreme temperatures and precipitation." Other factors such as dust and humidity can also damage your outdoor display. Extreme temperatures can lead to isotropic failure with LCD monitors, according to Josh Tanasket, director of hardware at Horizon Display. […]
Sponsored content. Magnetic 3D has developed proprietary technology that modifies flat-panel displays, enabling them to show high-definition 3D still and video content without the need for special eyewear. The company will be showcasing its 3D displays at the event as a next-generation media platform for digital-out-of-home advertisers. […]
Sponsored content. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more. […]
AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week. The round table interview took place in Daktronics’ office overlooking Times Square. The panelists were asked: What’s coming down the pipeline? […]
There was a time, not long ago, when projection mapping was an intensely complicated, labour-intensive art form only high technical, deeply experienced pros could pull off. Now it’s a $5 app for iOS or Android. Well, sorta. […]
Sao Paulo, Brazil-based start-up OOZO TV is marketing a digital signage solution built around social media and ultra low-cost Raspberry Pi 3-driven media players. The company is touting what it calls a hyperlocal custom content solution that draws much of its content from real-time feeds from social media networks like Instagram. […]
In the lead up to the festivities, Wizz Fizz is being positioned as the ultimate ‘Treat’ to buy, to avoid a ‘Trick’ this Halloween, by driving awareness on oOh!’s digital billboards nationally, complemented by retail activity that engages and influences shoppers who are ready to buy treats for Halloween celebrations. […]
Digital out of home increased 28.9% in H1 to reach £176m, taking out of home’s total spend to £511m. Digital formats continue to thrive across all media, with online video adspend increasing by 66.4%, to £252m, while native advertising spend also grew 29.9% to £451m in H1. […]