We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*. And act they did in the case of David and Ursula. […]
Working in conjunction with Dentsu Aegis Network sister agency Dentsu Mitchell and creative agency, GPY&R, Posterscope rolled out its new capabilities with an Australia Post campaign which allows consumers at around 550 OOH locations across the country to geo-locate their closest parcel locker and retrieve maps and directions. […]
I wrote yesterday about the 1,500+ foot, one by very many video wall put in at Orlando’s airport, behind the airline counters/ This a pic from one of the vendors as it was going up. Won’t say who just in case that violates some PR agreement. In two words: very nice. […]
“Given the unforgiving nature of the NYC Subway system and stringent requirements for availability, redundancy, structural worthiness and NEMA, consumer displays really have no application in the public-facing transit environment. […]
The contracts cover the design, installation, maintenance and operation of advertising bus shelters, predominately in Tokyo, as well as in Yokohama and Kawasaki. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, but also tourists, specifically in the perspective of the 2020 Olympic and Paralympic Games. […]
Three digital screens at Holland Park roundabout in London receive an impressive 4,657,000 impacts per fortnight. The screens utilise four network cameras to track certain cars travelling around the roundabout. […]
Billboards are an important facet of movie advertising, but the billboard for the movie Snowden placed over Dundas Square in Toronto is actively spying on passersby. […]
Guest Post: Jeffrey Weitzman, Navori Is all digital signage player software created equal? No. Jeffrey Weitzman Probably 90% of the digital signage player software options on the market are based on interpreted languages, or web-based technologies. […]
My June 2015 photo of trial at MCO. NOT what is being put in now. PR on new job did not include photos, which is breathtakingly dumb. […]
Paula Oliver, Managing Director at Wildstone Airports. Airports that fail to assess how their advertising channels interrelate with the airport design ethics, digital information feeds, EPOS, way-finding, online and airport applications over the coming 18 months WILL be left behind. A harsh truth but a necessary one. […]
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. […]
By the end of this year, two-thirds of digital display (online) advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described. […]
Canada's largest Out-of-Home (OOH) advertising company has won two long-term media sales contracts. The first is a new, long-term contract with the City of Surrey to manage its Bus Bench advertising inventory. It includes the management of media sales for over 800 bus benches recently managed by a local competitor. […]
Cinema Scene Marketing, a provider of in-theatre digital signage solutions has installed the industry's first "StoryWall" measuring 750 square feet in the lobby of ArcLight Cinemas Sherman Oaks 16 in Los Angeles. […]
In March 2015 OSHA changed reporting rules. Failure to report an accident in a timely manner could result in a $12,471 fine for a first time violation and a $124,709 fine for a repeat violation. Here are rules for reporting to OSHA if one of your outdoor advertising employees is hurt on the job. […]