But many users don’t engage, despite knowing how to do so. Nearly 50% of internet users in Germany use their mobile devices to receive information on products and services from billboards or screens that offer digital content, according to a February 2016 survey from Fachverband Aussenwerbung, PosterSelect and Research Now. […]
As of next year, 360 of Paris’ media kiosks are to be modernised with digital self-service and recharging functions. An additional 100 kiosks are to receive external DooH touch screens. Digitalisation knows no boundaries: even the classic Paris street defining newspaper kiosks are to receive the digital treatment. […]
Technology was one of the key themes of the “Best practices and future trends in Multiscreen” panel at the DSS 2016. The panel – which consisted of Benjamin Wey / Goldbach, Eva Adelsgruber / 7Screen, Tilman Rotberg / GfK and Dr. Kai-Marcus Thäsler – also agreed that creatives are in strong demand. […]
Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin. Designed to promote the brand’s Prevage City Smart Hydrating Shield SPF50 product, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. […]
Q&A with Dipanshu “D” Sharma, Founder of xAd. Out-of-home media and mobile advertising are alike in many ways. Both are location focused and both target users in a similar "on the go" mindset. […]
The DPAA Video Everywhere Summit is the largest event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. The Summit also provides hands-on learning via experiential exhibits and special sessions. […]
Eurostar, the high-speed rail operator connecting the UK to mainland Europe, is the latest transport brand to work with KBH Digital to sell advertising on board its new fleet of state-of-the-art trains. The new digital media contract creates an international presence for KBH Digital and its advertisers. […]
AOL, Bloomberg, BuzzFeed, DigitasLBi, Facebook, Global, JCDecaux, Mail Brands UK, Twitter, Yahoo and YouTube are among the companies that will host their own event to highlight their most premium digital offerings for advertisers and agencies. […]
Global adspend will amount to $552bn in 2017, and when combined with other marketing services, total marketing expenditures worldwide will push past the $1 trillion threshold for first time, according to GroupM. […]
The contract was previously held by Clear Channel Outdoor Canada. Astral now operates advertising at six airports with more than 87 million travellers. Pearson is the country’s busiest airport, attracting more than 41 million passengers each year. […]
Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and recently decided to join the Internet Advertising Bureau (IAB) instead, reflecting its heavy focus on digital posters and screens. […]
While the industry needs to come together to form a common body, some say monitoring has to be better in smaller cities and some feel geo-tagging can help. […]
It would be nice to read what exactly APN Outdoor did, instead of the cryptic PR hype [Ed.]. APN Outdoor have today announced their latest development in the transit space, with the optimisation of their innovative Wi-Fi Bus offering active in the Adelaide market. […]
The 2016 Video Everywhere Summit will be held October 27 at the iconic Roosevelt Hotel in New York as part of Digital Signage Week. Brand presenters include B. Bonin Bough of Mondelez, John Costello of Dunkin' Brands, Kimberly Gnatt of Coca-Cola; Chairs and CEOs from UM, Carat, GroupM and others. […]
Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps advertisers and consumers by delivering relevant information and more effectively navigating the marketplace. The OOH industry also respects privacy. […]