Sponsored feature. Digital signage has the capacity to integrate with other tools within your company. It can work with existing systems to enhance the customer or employee experience and to improve efficiency. […]
Transport for London has declared the move an act of "vandalism" but has not confirmed the extent of the damage. The SPG says 400 ads have been altered with a series of four ‘subverts’ which look to explain the logic behind the group’s actions. The group has released a four-point manifesto online, as well as a petition, and says its aim is to get outdoor advertising banned in London. […]
Vandals (or activists) calling themselves the Special Patrol Group (SPG) have declared war on advertising hoardings in Transport for London’s (TfL) Underground network, claiming ads are a form of “visual pollution that is harmful for the public”. […]
“Outdoor digital signage is growing in popularity due to its enhanced capabilities compared to traditional static billboards. In the age of data and technology, digital screens are becoming increasingly relevant to connect with on-the-go consumers. […]
Saddle Ranch Media, Inc. (OTC PINK: SRMX) is prioritizing its work on the development of the Cannabis Users Information Network. The Network will be a reliable and non-partisan source of cannabis related medical information and will provide educational information for parents, doctors and health care providers about the informed medical and recreational use of cannabis products. […]
Out-of-home (OOH) advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost. OOH advertising’s continued success proves the medium to be an outlier to the declining structural trend. […]
Location intelligence can drive multiple decisions in marketing and business. These questions make up the core of out-of-home advertising. By knowing a person’s location and interests, content and format can be tailored to enhance brand experience. […]
By Ken Klein, EVP, Outdoor Advertising Association of America. RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. […]
Malaysian players in the out-of-home ad industry believe they have now built enough strength and know-how to spread their wings overseas. Big Tree Outdoor Sdn Bhd CEO Jeff Cheah tells The Edge in an exclusive interview that the company is in active talks with foreign parties for its first venture overseas soon. “Yes, we are talking to a couple of parties in Indochina. […]
The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with the unveiling of a detailed plan for allowing the now-prohibited signs. […]
The marketplace, at least in the US and by extension Canada, is going 4K UHD at a rate far quicker than the advent years ago of HDTV. The Consumer Technology Association (CTA) has announced holiday season shipments of 4K UHD televisions in the United States are expected to reach 4.5 million units, bringing the total for the year up to 10 million units. That’s up 40% over 2015. […]
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. Potential threat to full-deductibility of advertising as a necessary business expense is likely to be “the first item of business that the advertising community has with the new government,” according to the 4A’s bulletin. […]
The event in question was iHeartMedia’s transfer of a $200 million dividend from Clear Channel Outdoor Holdings, Inc., it’s outdoor advertising company, to a subsidiary, Broader Media LLC. The senior debt holders — senior because the have the first claim to assets if a company goes out of business — believe the stock transfer constitutes a default and might call their debt within 60 days. […]
For this dynamic campaign, real time feeds from TomTom, Heathrow Express, Google, the Highways Agency and the Met Office are incorporated to provide passengers with real time traffic, weather and train schedule information for the Heathrow Express. A campaign carried out with live feeds typically reaches around 30% more customers over comparable static campaigns. […]
The science of advertising is constantly growing and evolving. The advent of the Internet and mobile devices have given marketers more options than ever for grabbing your attention. But it turns out those marketers are just getting started. […]