“Given the unforgiving nature of the NYC Subway system and stringent requirements for availability, redundancy, structural worthiness and NEMA, consumer displays really have no application in the public-facing transit environment. […]
The contracts cover the design, installation, maintenance and operation of advertising bus shelters, predominately in Tokyo, as well as in Yokohama and Kawasaki. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, but also tourists, specifically in the perspective of the 2020 Olympic and Paralympic Games. […]
Three digital screens at Holland Park roundabout in London receive an impressive 4,657,000 impacts per fortnight. The screens utilise four network cameras to track certain cars travelling around the roundabout. […]
Billboards are an important facet of movie advertising, but the billboard for the movie Snowden placed over Dundas Square in Toronto is actively spying on passersby. […]
Guest Post: Jeffrey Weitzman, Navori Is all digital signage player software created equal? No. Jeffrey Weitzman Probably 90% of the digital signage player software options on the market are based on interpreted languages, or web-based technologies. […]
My June 2015 photo of trial at MCO. NOT what is being put in now. PR on new job did not include photos, which is breathtakingly dumb. […]
Paula Oliver, Managing Director at Wildstone Airports. Airports that fail to assess how their advertising channels interrelate with the airport design ethics, digital information feeds, EPOS, way-finding, online and airport applications over the coming 18 months WILL be left behind. A harsh truth but a necessary one. […]
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. […]
By the end of this year, two-thirds of digital display (online) advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described. […]
Canada's largest Out-of-Home (OOH) advertising company has won two long-term media sales contracts. The first is a new, long-term contract with the City of Surrey to manage its Bus Bench advertising inventory. It includes the management of media sales for over 800 bus benches recently managed by a local competitor. […]
Cinema Scene Marketing, a provider of in-theatre digital signage solutions has installed the industry's first "StoryWall" measuring 750 square feet in the lobby of ArcLight Cinemas Sherman Oaks 16 in Los Angeles. […]
In March 2015 OSHA changed reporting rules. Failure to report an accident in a timely manner could result in a $12,471 fine for a first time violation and a $124,709 fine for a repeat violation. Here are rules for reporting to OSHA if one of your outdoor advertising employees is hurt on the job. […]
Let’s take a look at some other buzz-worthy campaigns from August, before we close the chapter on summer 2016. […]
The old adage has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand not only where consumers are, but where they have been and where they are going. […]
Out-of-Home audiences have grown by 20% since 2010, over-indexing population growth by 7%. […]