Verifone Media is now able to prove campaign reach, value and impact. Skyhook's location services accurately identify people exposed to ad campaigns at Pump Media sites and then measure consumers' response via foot-traffic. […]
Roosting, Nesting and Pooping on Billboards is Strictly Prohibited. Pigeons and giant buzzards have a fondness for billboards. Insider asked David English the Sales and Operations Manager of Ad-Trend, Inc. […]
These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. […]
The ads will be displayed on 18 screens at five subway stations across the city: Fulton Street/Brooklyn Bridge, City Hall, 68th Street/Hunter College, 33rd Street - Herald Square and 14th Street & 8th Avenue. Users can tap the screen and enter their e-mail or phone number to receive a link to a free Economist article. The ads will run for 15 seconds every two minutes, for four weeks. […]
Through this acquisition, ContextMedia becomes the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals and health systems. […]
Just as we came to believe that the year two-thousand and sixteen couldn’t become any stranger, BP saw a meatball and smacked it straight out of the park. They’re introducing Miles, an interactive gas pump, as part of a three-month pilot program intent on making the gas pumping experience fun. […]
Internet of Things (IoT), is believed to take the retail IT industry by storm too. A study conducted by Accenture points out that IoT will provide retailers with the opportunity to streamline supply chain, customer experience, revenue streams and open new channels of communication. […]
With multi-touch technology, print and other digital gimmicks, Australian fast food chain Crust Pizza has developed an interactive sound poster, allowing users to mix music and virtually scratch discs. For the first time in its history, media owner JCDecaux has combined print posters, capacitive touch technology and sound. […]
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park. This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. […]
Ocean Outdoor's study reveals how a powerful and growing synergy between DOOH and smartphone users is improving brand-building opportunities and boosting campaign effectiveness. Ocean has already established through our Neuroscience study that large format DOOH primes mobile campaigns. […]
Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital visuals and tapping into sensors for real-time feedback. Nike Soho is a five-storey, multi-sport, 55,000-square-foot store at 529 Broadway at Spring Street. […]
The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. […]
Glasses-free 3D displays is one of those fleetingly cool technologies that just never took off – but there are still companies out there trying to mainstream the tech in digital signage. A Philadelphia-based firm called Stream TV Networks is working with CMS provider Signagelive and the media player firm IAdea on a blended offer built around Stream TV’s Ultra-D 3D displays. […]
Exterion Media Group, the European outdoor advertising company owned by U.S. private equity firm Platinum Equity LLC, has hired investment banks to explore a potential sale it hopes could fetch more than 650 million pounds ($812 million), according to people familiar with the matter. Platinum Equity is working with the advisers Goldman Sachs (GS.N) and Peter J. […]
In addition to making the customer more informed, digital signage has many benefits for restaurant owners, particularly when compared to the static signage used in a large portion of restaurants to this day. Flexibility: Digital signage offers restaurants the flexibility needed to update content. […]