Editors’ Picks

DeBere Capital Partners appoints ex-Vukunet chief Dirk Huelsermann as Managing Partner (OpenPR)

London-based Private Investment Boutique DeBere Capital Partners has appointed Dirk Huelsermann as Managing Partner, to strengthen investments in the technology sector and manage international investor relations. Dirk joins DeBere alongside his position as Trustee and Managing Director of his Family Office, where he can look back on more than a decade in venture investing. […]

openpr.com
Wed, Oct 5, 2016 at 12:24 AM

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The True ROI of Digital Signage in Courtrooms (Mvix)

Sponsored feature. When an organization invests in digital signage, they want to see an immediate and measurable ROI. However, this model of assessing success does not always work across the board. […]

mvixdigitalsignage.com
Tue, Oct 4, 2016 at 4:06 PM

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LinkNYC: Free Wi-Fi use at DOOH kiosks surpasses 576,000 people (AM New York)

Jen Hensley, the general manager of LinkNYC, said those 500,000+ users have used the service more than 26 million times since it launched in February, and expects that number to grow as they install 7,500 kiosks in the five boroughs over the next few years. The modern-day “phone booths” stirred controversy over its free web access on its tablets which were hogged by users at certain locations. […]

amny.com
Tue, Oct 4, 2016 at 7:49 AM

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OAAA calls OOH creative types to enter the 2017 OBIE Awards

Eligibility for the 2017 OBIE Awards competition requires that paid advertising was posted on an out of home advertising display at some point during the 2016 calendar year (January 1 through December 31). Identical advertisements displayed during the 2016 calendar year, but entered in any previous OBIE Awards competition, are ineligible. […]

obieawards.org
Tue, Oct 4, 2016 at 7:47 AM

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APN Outdoor adds a new prime real estate digital billboard to its DOOH network (APN Outdoor)

APN Outdoor currently operates Australia's largest national collection of digital billboards, occupying prime advertising real-estate across the country. The immediacy and flexibility facilitated by digital formats in the Outdoor space has become a hallmark of some of the most notable and successful campaigns in recent years. […]

bandt.com.au
Tue, Oct 4, 2016 at 7:29 AM

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Outfront says their digital billboards generate a 25% ROI (Billboard Insider)

Digital Growth Targets: “We’ll do 100 additional digital billboards a year. I’d like to have that a little bit higher. 1.5% of our billboards are digital. […]

billboardinsider.com
Tue, Oct 4, 2016 at 12:22 AM

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California gives LA control over freeway-facing billboards: What’s next? (SCPR)

Sign companies have put up billboards endorsing council members who are drafting the new sign law. Those companies are also among the city's biggest spenders on lobbying. As of June, billboard companies were on track for record spending in support of changing L.A. […]

scpr.org
Tue, Oct 4, 2016 at 12:05 AM

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Digital Signage Federation and DSF Europe start collaborating

As originally stated, DSF Europe maintains its own budget and annual agenda, participates in worldwide event and initiative planning, and has a seat on the DSF Board of Directors. […]

digitalsignageadvertising.wordpress.com
Mon, Oct 3, 2016 at 3:55 PM

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Nancy Fletcher’s 25 Highlights of 25 years at the Helm of the OAAA

Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.) We used to avoid the press (or run). Now we embrace the press, ready to tell our story. […]

specialreports.oaaa.org
Mon, Oct 3, 2016 at 2:51 PM

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What are the most important DOOH audience metrics and why? (DSConnection)

“In my opinion, the industry has lacked rich data sets that provide a close geo location proximity for years. Mobile carrier data in itself is a powerful data set, but it lacks the depth and usability of social and digital data. […]

digitalsignageconnection.com
Mon, Oct 3, 2016 at 2:30 PM

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Ex Vukunet Europe chief Dirk Huelsermann is appointed Managing Partner at DeBere Capital Partners (DeBere)

According to his updated Linkedin profile and his profile on DeBere Capital web site, Dirk Huelsermann is now Managing Partner at this private investment boutique based in London. Dirk is also President of DSF Europe - an independent affiliate of the US-based Digital Signage Federation. […]

Mon, Oct 3, 2016 at 2:28 PM

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How OOH influences shoppers’ decisions during Christmas (Exterion Media)

Shopper confidence was high during Christmas 2015, with sales rising by 2.3% compared to the previous year. We have been able to dig deeper into this crucial period of the year for retailers by using our very own work.shop.play. online community of 11,000 UK urbanites. […]

exterionmedia.com
Mon, Oct 3, 2016 at 7:48 AM

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16:9: Top 10 Digital Signage Sales Pitches To Call B.S. On

Guest Post: Luis Villafane, Maler Digital Signage Some 16 years spent running corporate networks of all sizes has taught me a few things about content management software and the people behind those products. I’ve learned there’s some good stuff. Not perfect, but good. […]

sixteen-nine.net
Mon, Oct 3, 2016 at 7:00 AM

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September, 2016 DOOH Media Revenues, OOH Sector EBITDA, Valuation Metrics, CPM Comparison and Other Key OOH Market Indicators from PJSC

These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]

Editorial
Mon, Oct 3, 2016 at 12:28 AM

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LA Times: More large electronic billboards are possible for downtown Los Angeles after governor’s action

The controversial bill allows developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles as long as they also are allowed by the city. […]

latimes.com
Mon, Oct 3, 2016 at 12:27 AM

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