Editors’ Picks

The Drum: Age UK turns to geo-targeted billboards to highlight loneliness among older people over the festive period

Dubbed 'No one should have no one at Christmas', the charity campaign runs on geo-targeted digital posters, which draw upon its ‘lonliness heat maps’ to show pedestrians how pensioners in their local area are affected by loneliness during the festive season and other times of the year. […]

thedrum.com
Mon, Nov 21, 2016 at 5:01 PM

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16:9: Red Ink: CRI Down $3.9M, So Far, For 2016

The latest quarterly financials are out for Creative Realities, Inc., and the latest iteration of the company has lost yet more money. “We do not currently generate positive cash flow,” the company has reported in its 10-Q SEC filing. “Our operational costs have been greater than sales generated to date. […]

sixteen-nine.net
Mon, Nov 21, 2016 at 12:36 PM

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Taco Bell: Part Sports Bar, Part Digital Signage Shrine (DSConnection)

This new and dangerous outlet for administering your 4th meal of the day opened at 10 p.m. on November 14 as link number-7,000 in the Taco Bell chain and will remain open 24 hours a day and seven days a week indefinitely. […]

digitalsignageconnection.com
Mon, Nov 21, 2016 at 7:43 AM

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Out-of-Home Advertising Is An Opportunity for Social Media Marketers (Social Times)

By Kenneth Brinkmann SVP of digital at out-of-home advertising agency Posterscope USA. So we know that social media has trickled its way into some OOH campaigns, but the applications to date have been fairly simplistic. A social integration might include live tweets posted onto a billboard in Times Square, for example. […]

adweek.com
Mon, Nov 21, 2016 at 12:55 AM

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How programmatic out-of-home can aid influencer marketing campaigns (Econsultancy)

One distribution option many brands probably haven't considered is influencer content delivered using programmatic out-of-home ads, which can be used to drive very specific actions among a target audience. This approach incorporates programmatic practices, and most importantly digital out of home (DOOH). […]

econsultancy.com
Mon, Nov 21, 2016 at 12:55 AM

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How to keep birds off digital billboards – Part II (Billboard Insider)

Insider wrote last week about problems created by birds roosting on billboards. Insider asked Bobby Tatman of Formetco about the issues birds can create for digital billboards. Why do birds like digital billboards? […]

billboardinsider.com
Sat, Nov 19, 2016 at 3:35 PM

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Outfront Media Business Update (Billboard Insider)

“The industry is building a process to refine measurements. We are in parallel building something on our own.” Outfront is building a data management platform to collect info about customers and to correlate that info anonymously. […]

billboardinsider.com
Sat, Nov 19, 2016 at 3:10 PM

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Easy Ways to Make Your DOOH More Real-Time Right Now (OOH Pitch)

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them. […]

news.oohpitch.com
Fri, Nov 18, 2016 at 8:09 PM

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How to optimize transit data with digital signage: Lamar Transit and Flam Railway case studies (Mass Transit)

By using the vast amount of untapped data using a sophisticated digital signage platform, organizations will have the ability to breakdown information silos, increase sales and gain competitive edge. Since the data is centralized on one server, new information could be pushed to any display that requires it at any time. […]

masstransitmag.com
Fri, Nov 18, 2016 at 4:47 PM

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Reuters: McDonald’s USA in tech push plans self-serve kiosks, mobile ordering

McDonald's, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, "smart" menu boards, custom sandwiches and table service, executives said on Thursday. […]

reuters.com
Fri, Nov 18, 2016 at 4:35 PM

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Is downtown Atlanta the next Times Square? (CBS)

The idea is to feature outdoor media while commercializing and promoting events on buildings in a creative way that will create light, vitality and activity downtown. Digital signage and media will be featured in the center of the city to help grow and evolve the active marketplace. […]

Fri, Nov 18, 2016 at 4:31 PM

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DOOH case study: Digital signage in harsh outdoor environments (DS Summit)

As the display is certified to IP68, the internal components completely protected from external elements such as water, dirt and dust. The operating temperature lies within the wide range of -40 ° Celsius to 60 ° Celsius, with the patented Dynamic Thermal Transfer System able to cool and heat the display passively. As a result, no filters, vents or fans need to be used. […]

digitalsignagesummit.org
Fri, Nov 18, 2016 at 4:25 PM

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South Africa’s Out of Home Measurement Council (OMC) to launch national Roadside Outdoor Audience Data (ROAD) in early 2017 (Media Online)

With the ROAD data and the Quantum software planning, the OMC now facilitates the scientific planning of outdoor. It will be possible to plan a national campaign based on demographic targeting and assess its delivery in terms of reach and frequency, impacts and ratings and cost efficiency – all the metrics which planners apply to their assessment of other media. […]

themediaonline.co.za
Fri, Nov 18, 2016 at 1:05 AM

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Conference Agenda: Out-of-Home:Now 2016 by The Advertising Club of New York Nov 29

This 9th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. […]

theadvertisingclub.org
Fri, Nov 18, 2016 at 12:37 AM

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‘Subvertising’ group calls for ban on ‘visually polluting’ outdoor ads (Mediatel)

'Subvertising' group calls for ban on 'visually polluting' outdoor ads. It's adblocking for the real world. A 'subvertising' group has called on Mayor Sadiq Khan to ban 'visually and psychologically polluting' outdoor ads - and has even replaced tube ads with its own anti-advertising message (which is still advertising, but nevermind). […]

mediatel.co.uk
Thu, Nov 17, 2016 at 5:21 PM

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