Editors’ Picks

OohMedia spends AUS 68m on Executive Channel Network acquisition (BandT)

Outdoor media company OohMedia is set to acquire digital display business Executive Channel Network (ECN) for $68.5 million, with the business also kicking off capital raising to partially find the purchase. The business revealed its intentions via the ASX this morning, with OohMedia acquiring 100% of the share capital of ECN through Ooh's wholly owned subsidiary, Inlink Group. […]

adnews.com.au
Mon, Oct 10, 2016 at 8:04 PM

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How to choose software for your digital signage network (DS Connection)

“I started making a list to answer this question, and it got long pretty quickly. I’m going to focus on what I consider to be five important characteristics of a quality Content Management System. […]

digitalsignageconnection.com
Mon, Oct 10, 2016 at 4:15 PM

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What Employees Think of Clear Channel, Outfront, Lamar and JCDecaux (Billboard Insider)

Not a bad idea to monitor what employees and potential employees say about your company on Glass Door. Glass Door has a database of more than 8 million company reviews, interview reviews and salary reports. Here are the average Glass Door rankings for the four public outdoor companies together with the five most recent reviewer comments for each company. […]

billboardinsider.com
Mon, Oct 10, 2016 at 4:12 PM

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Clear Chanel Outdoor’s video explains its RADAR system for targeting and measuring DOOH campaigns (Clear Channel)

RADAR uses anonymous, aggregated mobile data, from privacy-compliant third-party data providers, to understand where your customer segments go and the best OOH locations to reach them. […]

web.clearchanneloutdoor.com
Mon, Oct 10, 2016 at 12:59 AM

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16:9: If You’re Hearing Digital Signage Software Pitches, Get A Nerd In The Room

Guest Post: Luis Villafane, Maler Digital Signage Here’s some very simple, experienced advice for anyone looking at starting a large digital signage network: get a nerd in the room when you’re talking to the people who sell digital signage software. That nerd will filter the bullshit. And trust me, there’s a lot of bullshit to filter. […]

sixteen-nine.net
Mon, Oct 10, 2016 at 12:54 AM

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Stephen Freitas: OOH resolves the conflict between precision targeting and mass marketing (OAAA)

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]

thoughtleadership.oaaa.org
Mon, Oct 10, 2016 at 12:52 AM

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Lay’s brings soccer to life with DOOH augmented reality (DS Today)

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer-theme selfies for a "Cheer of Champions" campaign. The potato chip brand teamed up with Grand Visual to deploy the DOOH display at the Vaguada Mall in Madrid, according to a press release. […]

digitalsignagetoday.com
Mon, Oct 10, 2016 at 12:50 AM

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Digital Signage Summit Russia returns to Moscow (DS Summit)

The Digital Signage Summit (DSS) – the strategy conference for the Digital Signage and Digital-out-of-Home industry – is returning to Moscow on the 1-2 November. Held in conjunction with Integrated Systems Russia 2016, the Digital Signage Summit will host a programme featuring more than 15 top-level speakers focusing on digital signage within the environment of retail and museums. […]

digitalsignagesummit.org
Sat, Oct 8, 2016 at 9:57 PM

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ZDNet: Yahoo’s spying billboard: It would ID you, watch and listen to your reactions to ads

Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public. […]

zdnet.com
Sat, Oct 8, 2016 at 12:35 AM

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HuffPost: Billboards! Exclamation Point For Sports

By Ken Klein, Executive Vice President, OAAA. When sports punctuate a message, billboards are the exclamation point. This phenomenon merges two taproots of American culture: sports and signs. […]

huffingtonpost.com
Sat, Oct 8, 2016 at 12:32 AM

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High-Brightness Digital Signage Draws Both Indoor and Outdoor Traffic (Samsung Insights)

Now, new high-brightness technology makes it possible to locate digital signage in areas where direct sunlight and glare had previously obscured a digital display’s messaging. […]

insights.samsung.com
Sat, Oct 8, 2016 at 12:30 AM

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Yahoo eyes billboard that can spy on drivers inside their cars (Silicon Beat)

Yahoo, under fire over this week’s revelation that it helped the federal government spy on its users, has applied for two related patents describing a camera-equipped billboard that can spy on drivers. The patent applications, submitted in March 2015 and made public by the U.S. […]

siliconbeat.com
Thu, Oct 6, 2016 at 8:25 PM

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Warc: Anheuser-Busch InBev taps outdoor advertising innovation

As digital screens of this type proliferate, the "physical web" – which could further extend outdoor connectivity via beacons, wearables and similar tech – can enable increasingly targeted ways to reach consumers at certain times and places. […]

warc.com
Thu, Oct 6, 2016 at 8:23 PM

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Broadsign’s Tech Guru On The Future of Outdoor (Billboard Insider)

Marc Andreessen wrote “software is eating the world” in a famous 2011 Wall Street Journal article. Is this so with respect to outdoor? Definitely, this is a universal edict of the age we live in. […]

billboardinsider.com
Thu, Oct 6, 2016 at 8:22 PM

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How Out-of-Home Advertising Drives Purchase, Part Two (Ad Benchmark)

Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. […]

blog.adbenchmark.com
Thu, Oct 6, 2016 at 8:07 PM

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