"You complete me." If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other as they gaze dreamily into each other's eyes. Schmaltzy? […]
By Steven Keith Platt, Director at the Platt Retail Institute (PRI). […]
Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform. […]
The CCA's advertising program at PUJ will include digital assets, large format static displays, specialty floor displays and other inventory consistent across both terminals visible to PUJ passengers. The new contract began September 1, 2016. PUJ is the second busiest airport in the Caribbean and the fastest growing airport in the region with almost a ten percent increase in traffic yearly. […]
The Hungarian government plans to have every billboard dismantled and then build the market back up again from scratch, index.hu reported on Tuesday. […]
Australian out-of-home advertising business oOh!Media Ltd (ASX: OML) today announced the $68.5 million acquisition of Executive Channel International (“ECN”) in order to acquire ECN’s digital and CBD advertising presence. […]
Transport for London (TfL) has selected Outdoor Plus as its ad partner as it undertakes a widespread installation of digital screens in London underpasses. A £13m investment will see Outdoor Plus introduce these new screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way. […]
In a hyper-competitive market like digital signage software, it’s important for most companies to choose a vertical market and go after it with focused products. Here’s an example of a company that isn’t really in the signage software business, but has nonetheless developed a software product that is laser-focused on a vertical industry – in this case, construction sites. […]
NEC Display Solutions Europe today announced that it will be sharing an open platform modular approach with Raspberry Pi, enabling a seamless integration of Raspberry Pi’s devices with NEC’s displays. […]
“It’s a real period of transformation, and that’s because of a reduction in static, classic panels – paper and paste or vinyl – and the introduction of screens,” says Taylor. “You can show more than one advert at a time and they’re easier to maintain. You don’t have to pay a bloke with a bucket and a ladder to put a new banner up every time – you just ping it over. […]
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'être. Key to realising this ambition is its planned programmatic offering – dubbed Exterion Saxon – an offering it hopes to bring to market in 2017. […]
Taking place on the 9th November 2016 within InfoComm Connections at the NAB Show, DSS NYC will feature case studies, cutting-edge technology and best practice for digital signage applications in retail. By attending this conference, delegates can discover both what’s worth the investment and what to avoid when planning their next big project. The half-day conference packs great value for money. […]
The six advertising billboards in Piccadilly Circus are set to be replaced with one £30 million giant screen after Land Securities won planning consent to build one huge state-of-the-art interactive screen. Piccadilly Circus is one of the world’s most exclusive advertising hoardings, with each of the six screens worth more than £4 million a year. […]
I received this “press release” by email from David Sitbon, who is CEO and owner of a company named u-see2, according to this web site: http://u-see2.com/new/. It struck me as odd, in many respects. I frankly have no idea what to make of it and I did not feel like digging deeper, since it’s not my field of expertise. […]
During these disruptive times, new technologies are continually emerging and the pace of change is faster than ever before, but the translation of new technologies – such as video, artificial intelligence, programmatic ad buying, virtual reality and much more – into the real-life out-of-home (OOH) business is not necessarily immediately apparent. […]