Outdoor advertising company Clear Channel has decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence. The New York based outdoor media firm will adapt its inventory to reflect advertiser demand. […]
Unlike static printed signage, the digital nature of these displays makes it possible to connect with an impressive assortment of technologies, including beacons, mobile devices, sensors and cloud services — all elements that can swiftly enhance the power and effectiveness of the digital message. […]
What marketing trends show the most promise for OOH during the next five years? With the explosion of mobile devices, and the growing promise of IoT (the Internet of Things), our consumer culture grows even more desirous of instant gratification and demanding of convenience. […]
Clear Channel has to do something to increase it’s cashflow margin up because it trails Lamar and Outfront as you can see in the following Chart. […]
For all the talk of targeted advertising on personal devices, mass advertising is still generically aimed at whoever might be driving by or looking out the window. There’s no way for Samsung to scan a crowd of people and determine that they all use Android and might enjoy a flaming brick of death new smartphone. […]
Linda Ralph, international VP business development at Mood Media, discusses some of the challenges and hot themes currently in retail. What are some of the main challenges of working on retail projects? Working with retailers today is challenging. […]
Yahoo has applied for a patent for a "smart" billboard that would represent a leap forward in data collection for outdoor advertising. According to a blueprint the U.S. Patent and Trademark office made public last week, the billboard would collect data through innovative sensors, cameras and microphones—a first for the medium. […]
WCRS, Kinetic Active and 18 Feet & Rising will have their concept ads for Churchill, McVitie's, Warner Brothers and Born Free brought to life after winning in Ocean Outdoor and Campaign's creative contest. […]
Posterscope is this week launching Mastercard’s first locally targeted digital OOH advertising campaign in support of the technology company’s partnership with Android Pay. Mastercard is offering pay-as-you-go passengers the opportunity to travel for free on the TfL network for four consecutive Mondays in October, when they tap in with their Mastercard in Android Pay. […]
This year the COOH Awards have opened internationally for the first time and to reflect the new scale livedoohand and Fepe International have come on board as sponsors while Trevor Beattie has been announced as the chairman for the awards. The awards, which celebrate creativity within the outdoor media sector, will be announced on 23 November at the Marriott Grosvenor Square Hotel in London. […]
Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]
Yahoo's outdoor, public advertising scheme relies on what it calls "grouplization." Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That's according to a Yahoo patent application recently published by the US Patent and Trademark Office. […]
I was lucky to know James personally, we worked together on a few research papers. I considered him one of the best 'real journalists' in the digital signage field (Ed). James Bickers, the founding editor of Digital Signage Today and Retail Customer Experience, died at the age of 45 on Sept. […]
The West Hollywood City Council will be asked Monday to endorse the selection of “The Belltower,” which one of its creators says will become “the most ‘Instagrammable’ billboard in the world, as a pilot digital project on Sunset Boulevard. The Belltower is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museum of Contemporary Art and Walter P. […]
Many look at big data as a cure-all for marketing campaigns, with businesses investing heavily in big data solutions. In a Forbes Insights survey conducted last year, nearly 80 percent of senior decision-makers reported that using big data has positively impacted their revenue. […]