Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself? […]
Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]
Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands. Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being the exception). […]
"Given the size of rVue, low market capitalization, and the fact that its stock is thinly-traded, the Board has unanimously determined that the financial burden of continuing as a reporting company is disproportionate to any benefits of maintaining the registered status of the Company's shares," said Mark Pacchini, President and CEO. […]
Visa announced today that its CEO is stepping down, and he will be replaced in the role by the current CEO of Intersection, the Alphabet-owned company (in common parlance, the Google-owned company). Alfred F. Kelly, Jr. […]
The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]
Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association. CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media's theCHIVE.com website. […]
Guest Post: Linda Hofflander, Skykit I’ve seen some really bad digital signage content in my 15+ years in the digital signage business. Lida Hofflander I’ve seen signage using long bullet-point lists on default PowerPoint themes. I’ve seen neon yellow text on a royal blue background, so bright it made my eyes hurt. […]
This form of advertising takes advantage of the fact that mobile devices and vehicles are very commonplace in the modern world. Smart billboards extrapolate data from their surroundings to gauge what kinds of demographics are looking at them and then proceed to display advertisements that are appropriate to the group of people standing in front of them. […]
New options pop up as the demographic grows, such as a bodega network When it comes to targeting the U.S. Hispanic market, just about every medium has options that target Hispanics exclusively. There are Hispanic-focused outlets for TV, radio, online and print, in both Spanish and English. […]
It is through this innovation, however, that OOH has reinvented itself and its buying process. Today as media planners select and secure OOH space, automated services streamline the process. […]
NEC Display Solutions will start marketing and shipping commercial display panels early next year that that have low-cost Raspberry Pi computer modules in them, effectively making them a new variation on smart digital signage displays. This is a notable shift for NEC, which has stayed out of the embedded system on chip display business that Samsung, LG, Panasonic and Philips have all jumped on. […]
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Interestingly, OOH, with its new, sophisticated location-based analytics capabilities, has a new and highly relevant role to play in helping brands reach consumers. What’s more, OOH can arguably help brands target consumers better than virtually any other form of media other than mobile. Here’s why. […]