Such are the high stakes when premium advertising is concerned that redundancy is a topic that frequently crops up. “In addition to very strict selection, test and qualification of suppliers, and targeted maintenance, one of the ways to prevent a dark screen is to build a redundant infrastructure,” notes JCDecaux’s Jérôme Lepage. […]
When I had a long podcast chat with Rick Cope at InfoComm back in June, the founder and CEO of Nanolumens made it very clear he was about to go to legal war with a number of (mostly or all) Chinese manufacturers who were marketing LED display products that seem to borrow on Nano’s flexible designs. […]
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QMS Media (ASX: QMS) has entered into a binding agreement to acquire an 80% stake in digital and creative signage company Out and About Marketing and Media (OAMM) for $10m plus acquisition of $1.25m in debt. OAMM which specialises in stadium advertising and sports sponsorship across Australian and New Zealand is part of QMS’ digital sport investment plan. […]
Uber-Train-Train-Uber got me to and from Toronto yesterday to catch the Digital Signage Expo DSE Huddle mixer held at the Hard Rock Cafe off Yonge Dundas Square. DSE Show Director Andrea Varrone was up from Atlanta to host the event and she said about 100 people registered. Not all of them showed, but there was a big crowd for the event. […]
British luxury department store Harrods now uses fine pitch LED screens in its store with a maximum of 2 mm pixel pitch. Old DOOH surfaces have been removed and replaced by less screens with larger dimensions. On Brompton Road in London’s Knightsbridge district lies one of the most quintessential British institutions and one of the world’s best-known luxury shopping locations: Harrods. […]
John Dobbs, 29, of Brooklyn Road Woking, hired out the iconic screen to ask Jess Tippett, 27, to take his hand in marriage. The advert was booked out for 30 minutes at 9pm on Saturday night (December 3), thanks to the assistance of James Woodin. Mr Woodin, who works for an out of home media agency helped organise the occasion by booking the digital screen. […]
24 patents originally held by Goliath Solutions provide Shelfbucks with industry's largest portfolio of patent protected technology to assess the success of its customers' retail campaigns. […]
Outfront CEO Jeremy Male spoke yesterday at the UBS Global Media and Communications Conference. Male was bullish on Outfront, saying at one point “we’ll outperform GDP and we’ll outperform out of home.” He estimated the company would build 120 digital billboards in 2017. […]
Year-to-date media revenue has increased by 15.8 per cent, tracking at $709.5 million, up from $612.7 million* for the same time last year. Digital Out-of-Home media revenue makes up 39.9 per cent of total media revenue, up from 27.7 per cent for the same period last year. […]
True High Dynamic Range displays for digital signage will be created by capturing content with High Dynamic Range imaging systems and presenting that image to a display with a High Dynamic Range reproduction capability. HDR experiences can be accomplished when two ends of the system can support each other, capturing and displaying the wider dynamic range. […]
Piccadilly Lights, the famous illuminated advertising boards that overlook Piccadilly Circus, are to be switched off for an extended period for the first time since the Blitz to allow a complete overhaul. […]
A key milestone is that we have now delivered campaigns to over 38 countries. Working with Warner Bros we delivered some of our biggest projects of the year for international blockbuster releases such as Suicide Squad and Tarzan. Most recently, we produced the digital OOH creative for the release of Fantastic Beasts. […]
For the upcoming release of Fantastic Beasts and Where to Find Them, the highly anticipated film from JK Rowling’s Wizarding franchise, Grand Visual produced an extensive Digital OOH campaign delivered to 38 countries. Grand Visual produced over 300 formats for digital OOH, including new markets such as Guatemala and Israel. […]
The key question was whether the existing website elements would translate to out of home. For Alsum Sweetcorn, even though their colors contrasted well, I did not feel that their fonts and images would be visible or legible on digital interstate billboards. […]