Editors’ Picks

Mike Gamaroff: It’s time for Out-of-home (OOH) and mobile advertising to converge (The Make Good; Video, 6:57)

SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]

the-makegood.com
Wed, Oct 26, 2016 at 11:46 PM

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Interactive DOOH ads perform for Ooh Media (Mumbrella)

oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]

mumbrella.com.au
Wed, Oct 26, 2016 at 5:10 PM

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JCDecaux Launches Australia’s First ‘Playable Posters’ For Crust Pizza (BandT)

Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]

bandt.com.au
Wed, Oct 26, 2016 at 5:08 PM

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The expanding role of digital signage in retail (Installation-International)

Over the last two decades we have seen the uptake of digital signage by retailers expand rapidly. Early digital signage networks in retail could only be justified through the improvement of branding and retail theatre, as the costs of displays and digital signage hardware was prohibitive for most. […]

Wed, Oct 26, 2016 at 7:07 AM

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16:9: Everything is not ‘Always Awesome’ in digital signage

Guest Post: Luis Villafane, Maler Digital Signage I don´t like “feel good” business stories when I’m reading social media. I don’t want to read something that starts out with “Before you die … live” or “What I learned from my hard-working dad …” Put that stuff up, and you’re unfollowed by me pretty quickly. […]

sixteen-nine.net
Wed, Oct 26, 2016 at 7:00 AM

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Primesight wins BT outdoor ad contract with free wi-fi in phone boxes (Campaign)

Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks. […]

campaignlive.com
Tue, Oct 25, 2016 at 6:52 PM

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Nasdaq: Clear Channel Outdoor Sell Adshel Stake To JV Partner APN News & Media For AUD 268.4 Mln

Clear Channel Outdoor International sold its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media. The purchase price was A$268.4 million. The transaction closed Monday, with APN owning 100% of Adshel. […]

nasdaq.com
Tue, Oct 25, 2016 at 6:51 PM

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OAAA: Wireless Revenue for OOH Assets: The Reality

OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]

thoughtleadership.oaaa.org
Tue, Oct 25, 2016 at 6:35 PM

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Fortune: Those Google-Backed Ad-Funded Internet Kiosks Are Coming to London

London will follow New York’s big experiment. Hundreds of phone booths in London will disappear next year, and be replaced with sidewalk kiosks that offer Wi-Fi, free phone calls, and screens with maps and directions. The plan, which is modeled on an $800 million project currently underway in New York City, will be carried out by U.K. […]

fortune.com
Tue, Oct 25, 2016 at 6:34 PM

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How to weatherproof your digital signage (DS Today)

Jeff Hastings, CEO of Brightsign identifies the primary weather related challenges to signage as "UV damage, extreme temperatures and precipitation." Other factors such as dust and humidity can also damage your outdoor display. Extreme temperatures can lead to isotropic failure with LCD monitors, according to Josh Tanasket, director of hardware at Horizon Display. […]

digitalsignagetoday.com
Tue, Oct 25, 2016 at 6:28 PM

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Glasses-free 3D tech company Magnetic 3D joins Digital Place Based Advertising Association

Sponsored content. Magnetic 3D has developed proprietary technology that modifies flat-panel displays, enabling them to show high-definition 3D still and video content without the need for special eyewear. The company will be showcasing its 3D displays at the event as a next-generation media platform for digital-out-of-home advertisers. […]

dp-aa.org
Tue, Oct 25, 2016 at 5:59 PM

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DOOH audience detection firm AdMobilize joins Digital Place Based Advertising Association

Sponsored content. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more. […]

dp-aa.org
Tue, Oct 25, 2016 at 5:55 PM

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The Next Big Thing in Digital Signage (Billboard Insider)

AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week. The round table interview took place in Daktronics’ office overlooking Times Square. The panelists were asked: What’s coming down the pipeline? […]

billboardinsider.com
Tue, Oct 25, 2016 at 5:40 PM

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16:9: The Dark Art Of Projection Mapping Now Starts With A 5-dollar Phone App

There was a time, not long ago, when projection mapping was an intensely complicated, labour-intensive art form only high technical, deeply experienced pros could pull off. Now it’s a $5 app for iOS or Android. Well, sorta. […]

sixteen-nine.net
Tue, Oct 25, 2016 at 2:34 PM

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16:9: Brazil’s OOZO TV Mashes Up Social Media And Raspberry Pi For Digital Signage Solution

Sao Paulo, Brazil-based start-up OOZO TV is marketing a digital signage solution built around social media and ultra low-cost Raspberry Pi 3-driven media players. The company is touting what it calls a hyperlocal custom content solution that draws much of its content from real-time feeds from social media networks like Instagram. […]

sixteen-nine.net
Tue, Oct 25, 2016 at 12:10 PM

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