McDonald's trolled Burger King with this absurdly tall billboard in the French countryside. Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. […]
Firms that play in the billboard space are busy linking this 20th century relic with 21st century technology, looking for ways to add a digital component to the static ad. “Out-of-Home" advertising—known as OOH—is getting a reappraisal. The Interactive Advertising Bureau identified five trends that will affect “digital out of home” (DOOH). […]
Two of Australia’s most popular media companies, APN Outdoor Group Ltd (ASX: APN) and oOh!Media Ltd (ASX: OML) announced to the ASX this morning that they intend to merge, creating a $1.5 billion advertising conglomerate. The takeover will be effected via a scheme of arrangement, where oOh!Media shareholders receive 0.83 shares of APN Outdoor for every share held. […]
Rob Suffoletta from Seneca came up to Toronto from Buffalo last week for some meetings and to catch the DSE mixer. We pre-gamed a beer before the actual mixer, and he pulled a gadget out of his briefcase he wanted to show me. […]
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. […]
CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced today that LinkNYC is now live in all five boroughs. LinkNYC is the new, first-of-its-kind communications network replacing the city’s payphones to build the world’s fastest, largest free public Wi-Fi network. […]
Tim Sapsford, Managing Director of Meridian Outdoor. The digitisation of OOH is accelerating at pace. New technologies are continually emerging. […]
In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home; OOH is renowned for its ability to build brands; OOH connects the physical world to the digital world, amplifying other media; OOH media owners are investing in the future and leading from the front; Automation makes OOH easier to plan and buy, Geopath improves measurement; Government will be more of a partner and less an impediment; “Ultimately,” says media analyst Omar Akhtar, “you have to look at where people spend the most amount of time to see where ad spending will increase. […]
Data is also expected to play a greater role in planning OOH campaigns in the future. Media planners and marketers are looking for more granular audience data to target and segment OOH audiences. […]
How fresh are fruits and vegetables in your local supermarket? Belgium Ad Agency Air and grocery outlet Delhaize provided the answer to the Belgium public with the ‘Delhaize Live Harvest’. […]
On Friday 9th December, a message written completely in Aurebesh ‘Star War’s language’ was displayed on the large digital billboard in Piccadilly Circus. Part of a wider brand campaign promoting O2 Priority’s partnership with Disney’s Rouge One: A Star Wars Story, die hard Star Wars fans were encouraged to try and crack the code to win a pair of tickets to an exclusive screening. […]
Clear Channel UK has launched ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016. […]
The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles available at nearby Hubway bike-share stations. The display comes from TransitScreen, a Washington, D.C.-based startup that uses data from transportation agencies and services in more than 30 US cities to display transit information. […]
The UK skin care brand Dermalogica has streamlined a range of digital displays in its retail locations – putting them on a network and adding new smart signage displays to drive promotions and build up its “Hero” products. […]
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined. This evolution will come via the following three aspects... […]