Editors’ Picks

JCDecaux’s ‘intelligent street furniture’ intended to make cities ‘smart’ (Sydney Morning Herald)

The company has just begun the rollout of Sydney's first digital, interactive signs as part of its commitment to help build "smart cities" around the world. The chief executive of JCDecaux, Steve O'Connor, said the first those is Live Touch, which is Australia's first out-of-home information and content touchscreen platform. […]

smh.com.au
Mon, Nov 7, 2016 at 12:57 AM

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AdWeek: Why Planners Should Add Digital Place-Based Media to the Mix

DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. […]

adweek.com
Sun, Nov 6, 2016 at 5:28 PM

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Digital signage is the fastest growing category at Integrated Systems Europe show (ISE)

ISE has partnered with invidis consulting – a firm specialized in digitalsSignage and DOOH. This has added additional weight to ISE’s digital signage offering, both in terms of exhibitors and educational content. According to the Digital Signage Yearbook 2016/17 from invidis, the Digital Signage market experienced double digit growth in 2015 in EMEA. […]

Sun, Nov 6, 2016 at 4:53 PM

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How many US out of home advertising companies are there? (Billboard Insider)

Marci Werlinich at OAAA says there are 825 independent billboard companies in the OAAA database. OAAA continually updates its database. Insider thinks this number is probably the most accurate. […]

billboardinsider.com
Sat, Nov 5, 2016 at 5:51 PM

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Lessons Out-of-Home Ad Media Needs to Learn from Mobile’s Woes (CT Post)

Among the media industry, it’s generally believed that digital platforms offer more data transparency and value than offline, but today’s new breed of out-of-home advertising (OOH) platforms are starting to challenge that belief. […]

ctpost.com
Sat, Nov 5, 2016 at 3:20 AM

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Digital menu boards: Overhyped or useful? (DS Today)

Digital menu boards are a hotly debated topic across food industry forums. In fact, I've been following a recent forum thread on chippy-chat.co.uk, with QSR owners voicing their views on whether making their menu digital would be advantageous or disastrous. Perhaps not surprisingly, cost was high on the agenda. […]

digitalsignagetoday.com
Sat, Nov 5, 2016 at 3:08 AM

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London Retail Digital Signage Expo 2017 Exhibitor List; May 8-9 Olympia, London (RDSE)

Retail Digital Signage Expo features suppliers from screens and kiosks to content management, media players, networking solutions and more. It provides a one-stop shop for digital signage and screens. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes. […]

retaildigitalsignageexpo.com
Sat, Nov 5, 2016 at 3:07 AM

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Central Atlanta Progress is proposing an ordinance that would allow new digital billboards and signs

Downtown Atlanta is set to become much brighter under a proposed ordinance that would allow—and even encourage—expansive new digital billboards and flashing signs in the area that includes the CNN Center, Centennial Olympic Park, the Georgia Aquarium, and the sports arenas. […]

atlantamagazine.com
Sat, Nov 5, 2016 at 3:02 AM

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Why DOOH is no longer an afterthought (Little Black Book)

Brands are moving away from hypertargeting and pinpointing and are going back to what actually matters – being seen by the wider public. This doesn’t mean that OOH doesn’t target specific audiences, but compared to online advertising, it allows personalisation at scale. […]

lbbonline.com
Thu, Nov 3, 2016 at 5:34 PM

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Reuters: JCDecaux sees revenues dropping in Q4, margin impact

F […]

reuters.com
Thu, Nov 3, 2016 at 5:32 PM

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Lamar Advertising Co. Q3 2016 Earnings Results Beat Expectations (Financial Market News)

Lamar Advertising Co. (NASDAQ:LAMR) reported $1.37 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.85 by $0.52. Lamar Advertising had a net margin of 20.64% and a return on equity of 28.94%. […]

financial-market-news.com
Thu, Nov 3, 2016 at 5:31 PM

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Why are some fine-pitch displays operating like toasters? (DSToday)

The display systems continue to get thinner and lighter. The interfaces between the cabinets are transitioning to cable-free. The weight in kg/m2 continues to decline and the ability to build finer pixel pitch displays is exploding. […]

digitalsignagetoday.com
Thu, Nov 3, 2016 at 5:30 PM

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Digital Signage ROI Statistics (Infographic by Mvix)

Retail digital signage allows businesses to make it easier for their customers to complete their shopping journey on their own terms. By making the technology a crucial part of the customer buying experience, retailers get: A 46% increase in customer satisfaction; A 32.8% growth in repeat buyers; A 31.8% upswing in overall sales volumes; Customers spend 30% more time in stores. […]

mvixdigitalsignage.com
Thu, Nov 3, 2016 at 5:28 PM

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Saddle Ranch Media Launches Cannabis Medical Education DOOH Network (Market Wired)

As a Place-Based-Media network, the Cannabis Users Network, is planned to be distributed to a wide audience that includes medical practices, cannabis dispensaries, and other health services locations that make up the Point-Of-Care portion of the Digital-Out-Of-Home ("DOOH") advertising space, which has revenue of $4.5 billion. […]

marketwired.com
Thu, Nov 3, 2016 at 5:27 PM

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Global ad spend growth to slow in 2017; OOH to grow 3.2 percent (Mumbrella)

Advertising spend growth is to slow globally next year, including in China, but regional rival India is to see an even brisker rate of growth in 2017, according to data from Warc. The pace of growth of mobile, the fastest growing medium, is to slow from 47.1% this year to 34.2% next year. […]

mumbrella.asia
Thu, Nov 3, 2016 at 5:26 PM

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