POP Tracker (POPT), a supplier of 3rd party proof of performance solutions to the Out of Home advertising industry, has released its latest Proof of Performance platform delivering expanded analytics and greater autonomy to advertisers and their agencies. […]
In a move that seems much more a gimmick than a boost of customer experience, the Chinese business unit of KFC is using video analytics at an interactive screen to suggest what customers might like to order, based on what they generally look like. […]
Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. […]
Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. […]
All conference packages include: Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass. Industry Roundtables are not included in conference packages. * EDUCATION PASS OPTIONS: Education Pass choices vary based on the day(s) that you choose. […]
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a complete customer experience solution. […]
After reviewing a theme book developed by MXW Studios, a creative consultancy in the United Kingdom, OpenEye Global began parsing out the different technologies it could incorporate to bring the creative ideas to life while accommodating the museum's requirements. […]
As part of Midnight Moment, a monthly show by Times Square Advertising Coalition (TSAC) and Times Square Arts, artist Pipilotti Rist will be showcasing a funky new art installation called Open My Glade (Flatten) to Times Square. The exhibition will run at around midnight, and will be broadcast every night from January 1st to January 31st. […]
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice. […]
A flashy digital signage project with compelling visuals and an engaging message can quickly fail on a significant (but often overlooked) detail: location. When it comes to digital signage, it’s all about location. Buying a display, nailing it to a wall and then calling it a day will not win over your audience. […]
According to the Korea Intellectual Property Office, the average annual number of such patents, which stood at less than 50 prior to the 2000s, rose to some 300 from 2001 to 2010, and to 600 since 2011 – rapidly increasing alongside technological advancements. In the past, outdoor advertising was mostly limited to billboards, poster columns, or means of transportation (i.e. […]
The out-of-home subsidiary of iHeartMedia has been instructed by the U.S. Department of Justice to divest billboards in Atlanta and Indianapolis in order to proceed with a $150 million swap of outdoor advertising assets, spread across multiple U.S. markets, with Fairway Media Group LLC. […]
With Google Adwords and other paid online media becoming vastly more competitive (and expensive) in a crowded marketplace, Out-of-Home (OOH) advertising has been experiencing a huge surge in popularity as brands are becoming more aware of the traditional benefits of utilising the power of outdoor to influence consumer purchasing decisions, and here’s why. […]
10 – Free Digital Signage. Sure … I work for free, as well as all other system managers and network operators. Nothing like free licenses, but … lots of grief. […]
This merger reinforces JCDecaux’s presence in Panama, Guatemala, Costa Rica and El Salvador, adding new assets in the large format and transport sectors that complement its street furniture and hoarding activities, as well as introducing the Group to Honduras and Nicaragua. […]