Lightvert is a digital out of home (DOOH) media technology company. Lightvert’s first product, ECHO, produces hyper-scale digital images in prime international locations. Patented (pending) globally, ECHO innovation creates the world's largest digital images from a single, vertical line of light measuring only 200mm wide and up to 200 meters tall. […]
OOH giant is sure to be sold off as parent iHeart slides toward bankruptcy There was a time when much of the discussion around iHeartMedia was whether, burdened by its massive debt, it would figure a path to survival. That conversation is past. IHeart is cooked, headed toward bankruptcy. […]
Out-of-home specialist JCDecaux has announced a new partnership with Bitposter that will support the automated trading of its media. Bitposter is an OOH automated trading platform, and the partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to deliver automation at scale. […]
Exterion Media reveals why London Underground commuters are great targets for new brands. In March 2016, Transport for London (TfL) picked Exterion Media as its media partner for what it called the “world’s largest outdoor advertising contract”. The numbers speak for themselves. […]
The ultimate purpose is to improve the customer experience, making it easier and more enjoyable to shop in-store. "What we are seeing in bricks and mortar retail is that there is a lot less traffic in stores, but the intent to purchase is much higher. So that creates opportunities and challenges," says Avalos. […]
At NRF’s Big Show 2017, there were plenty of examples of signage solutions on display throughout the expo floor. Three big themes caught my eye, and these look to be themes that will play out over the rest of 2017 and beyond: Theme #1: Multi-purpose. It is no longer enough for retailers to put screens in store with a set playlist of content, even if that content is updated frequently. […]
This is a bonus edition. I did a pile of sit-down interviews last week in Amsterdam with different execs for full-length podcasts, and you will hear those over the next several weeks. I also did some stand-ups that are already live, with four already up. […]
Here’s my interview with Mr. DailyDOOH on the NEC stand at ISE last week, in which he refers to me as a “general dogsbody.” Had to look that up. […]
8 […]
The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media. […]
T […]
Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]
Sponsored feature. Digital signage has proven effective in school settings. School administrators have used it creatively to interact with students and provide positive, interactive and immersive experiences. […]
Research shows that relevant, localized digital signage content increases store traffic by 30%. According to a 2015 study, demand for interactive digital signage is projected to grow at a 12% compound annual rate through 2020. Such major retailers as Neiman Marcus and Whole Foods Market already have begun to incorporate interactive technology into their stores. […]
[…]