Disney is also using out of home to help drive interest. The studio has purchased lots of billboard inventory, but it’s using more creative forms of OOH as well, just as it did to successfully promote last year’s “The Force Awakens,” which was the first “Star Wars” movie in more than a decade. […]
With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. […]
Proxama, the London-based proximity marketing firm, has announced it has agreed a new revenue share contract with Limited Space, the media firm behind marketing displays in some of the UK’s most marquee shopping malls. […]
Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive foot traffic into stores, and even connect the consumer journey from ad exposure to store visit to purchase data. […]
ZetaDisplay AB intends to apply during 2017 for having its ordinary shares admitted to trading on the main market of Nasdaq Stockholm, according to a board resolution today. ZetaDisplay AB’s ordinary shares are traded on First North Premier since 4 April 2011. […]
Zillertal, the austrian skiing valley deployed Out-of-Home advertising across a variety of assets in two of Exterion Media biggest markets, the UK and the Netherlands. Zillertal generated fantastic visibility on our high-impact wrapped bus opportunities in Central London and also capitalised on the London Underground. […]
What are the three biggest trends in advertising spend? FREY: Increasing wariness of ad blocking, viewability and impression fraud. As our media exists on closed systems, we are pleased not to have any of these issues; Increased media expenditures in reaching consumers on the go. […]
Of a sample of 100 contracts examined, 80 appeared to show “accounting irregularities”, with clients paying $500,000 for advertising that never saw the light of day. Extrapolated across the 355 contracts undertaken for street media advertising by Ambient until its collapse, the cost of undelivered advertising rises to $1.6m, he claims. […]
DSE is working with 13 hotels on or near the Las Vegas Strip, including some within walking distance, in order to help you get the best price. Check the Hotels and Transportation page on the DSE site to see the special show rate for each of our partner hotels. Rates range from $99 to $239 per night. […]
Updated schedule, speakers, registration and hotel info. […]
It went in one ear and out the other at the time, but in re-listening to my podcast with Digital Signage Expo show director Andrea Varrone she mentioned how Globalshop was on at the same time as DSE in Las Vegas, and that attendees could get into both shows – with one badge. […]
The big POS company NCR, which now calls itself a leader in omni-channel solutions, has bagged a deal to provide the digital signage solution for the Southern US-centric fast food chain Bojangles. The chain will use NCR Vitalcast at its company-owned stores, which makes up more than 40% of the total stores in the roughly 700-unit Bojangles footprint. […]
“For too long, interactive DOOH projects have been viewed as special, one-off, premium activations; as PR stunts, essentially, where scalability is delivered via a coordinated PR effort and social amplification, rather than OOH audiences on the ground. However, the medium and technology are evolving. DOOH can now deliver memorable, personal, and interactive experiences across multiple markets. […]
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]
The results of our study really demonstrate how responses to advertising on the Tube showcase both the strengths of OOH in general and also the uniqueness of the environment. The biggest take-away is that consumers enjoy the advertising. Commuters are alert and receptive to communications, with 60% saying that ads provide a welcome distraction, and 2 in 5 spotting ads to read on their commute. […]