Editors’ Picks

China’s largest OOH network VisionChina Media terminates transaction selling equity interest in its Subway Mobile TV Advertising Business (PRNewswire)

VisionChina Media has reached an agreement with Ledman Optoelectronic Co., Ltd. to terminate the equity transfer agreement relating to 49% equity interest in VisionChina New Culture Media Co., Ltd., a company that operates mobile TV advertising business on subway. The termination was due to the parties' disagreement over the operating management philosophy for New Culture. […]

prnewswire.com
Mon, Feb 27, 2017 at 7:28 AM

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Australian OOH ad operator QMS Media reports strong H1 FY17 result DOOH (BandT)

Financial highlights: Strong revenue and earnings uplift driven by landmark digital developments and contribution from New Zealand; Revenue up 78 per cent to $79.0 million (H1 FY16: $44.4 million). Underlying EBITDA up 67 per cent to $17.9 million (H1 FY16: $10.7 million). […]

bandt.com.au
Mon, Feb 27, 2017 at 7:25 AM

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Clear Channel Outdoor’s Results for 2016 Fourth Quarter and Full Year

Consolidated revenue decreased 5.9%. Consolidated revenue increased 4.7%, after adjusting for a $19.8 million impact from movements in foreign exchange rates and the $58.9 million impact of markets and businesses sold in 2016. Americas revenues decreased $17.2 million, or 4.7%. […]

businesswire.com
Fri, Feb 24, 2017 at 5:53 PM

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3 lessons for digital signage learned from self-service industry (DSToday)

We have not examined how the lessons of self-service can apply to digital signage. As signage becomes more interactive and less of a one-way communication tool, it is important to keep these lessons in mind. Make it easy to use. […]

digitalsignagetoday.com
Fri, Feb 24, 2017 at 5:49 PM

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Why DOOH needs to be measured (Linkedin)

I see many campaigns attempting to communicate with a target audience via well-deployed screens, only to equate to failure due to a lack of direct link between the creative dwell time study of the target demographic, and the measurement analytics of the target audience. […]

linkedin.com
Fri, Feb 24, 2017 at 1:27 AM

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How to pitch digital signage to your school administrator (Mvix)

The educational industry is notorious for being slow to change. School budgets are always strained. There are always expenses to account for, new equipment to purchase, and educational resources to update. […]

mvixdigitalsignage.com
Fri, Feb 24, 2017 at 1:25 AM

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IPG CEO Danny Bass: OOH advertising “stole” branding dollars from TV (BandT)

“Outdoor used to account for 5%-10% of a clients media spend, it’s now creeping up to 30%-40%, even higher in some cases. With that share comes greater accountability. It’s interesting now what the outdoor industry is going to do with that and the role agencies are going to play. […]

bandt.com.au
Thu, Feb 23, 2017 at 6:17 PM

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Biggest DOOH trends: measurement, integration with mobile, and programmatic (DSToday)

Measurement is huge for DOOH. We are seeing systems coming out that will create stronger measurement tools and deliver true understanding for establishing stronger ROI. More widely accepted and better understood metrics will help drive expansion of DOOH with better delineation of each vertical market and will create stronger ability to differentiate each space and their target audiences. […]

digitalsignagetoday.com
Thu, Feb 23, 2017 at 6:14 PM

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D.C. Mayor Does the Bidding of a Giant Digital Sign Company (Washington City Paper)

Just a few months ago, the D.C. government was unified in saying no to the proliferation of digital signs across the city and the powerful corporations behind them. But that position has changed, at least in Mayor Muriel Bowser’s office. […]

washingtoncitypaper.com
Thu, Feb 23, 2017 at 6:11 PM

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16:9: Tales From The ISE Aisles: Two Weeks Later And I’m Still Tired

Guest Post: Luis Villafane, Maler Digital Signage ISE ended two weeks ago, and I’m still tired. Luis Villifane I fell asleep on the plane before we took off from Amsterdam to Madrid. Then slept again from Madrid to Coruna. […]

sixteen-nine.net
Thu, Feb 23, 2017 at 6:10 PM

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Outfront Media’s 4Q results (CNBC)

The results topped Wall Street expectations.   The billboard, transit and digital display advertising company, based in New York, posted revenue of $397.4 million in the period, which also topped Street forecasts. Four analysts surveyed by Zacks expected $391.8 million. […]

Thu, Feb 23, 2017 at 5:54 PM

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OUTFRONT Media Deploys ON Smart Media Platform In Greater Boston Transit System (PRNewswire)

OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. […]

prnewswire.com
Thu, Feb 23, 2017 at 5:46 PM

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Digital signage in entertainment venues (AVInteractive)

2017 will bring about some exciting changes in how signage is deployed in entertainment venues. Here are some of the major factors and trends that will drive this shift: Digital signage becomes the attraction. Look carefully and you’ll see that digital signage will be used for much more than just ‘signage’. […]

avinteractive.com
Thu, Feb 23, 2017 at 5:34 PM

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16:9: DSE 2017 Booth Previews: BroadSign

DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths?  We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our two new products: BroadSign Serv SSP and BroadSign Serv Direct. […]

sixteen-nine.net
Thu, Feb 23, 2017 at 7:31 AM

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How DOOH networks can generate new ad revenue with programmatic buying

“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]

Editorial
Wed, Feb 22, 2017 at 6:20 PM

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