As more Internet of Things technologies and analytics systems are deployed across cities over the coming years, the capacity to leverage their new "digital halos" will increase, allowing them to anticipate, maintain, and adapt to changing conditions. […]
Opened in December 2016, the W. 15th Street store uses a variety of Samsung in-store signage displays to boost the customer experience. A 3-by-3 feature video wall, using Samsung 46-inch narrow bezel displays, greets customers and runs HD video that shows their peers — not just models and mannequins — wearing the kind of high fashion clothing available at Rent the Runway. […]
Global out-of-home (OOH) advertising revenues, including all traditional, digital and ambient media platforms, grew to $49.23 billion in 2016, the fastest growth rate in nine years, according to new research from PQ Media. […]
To be presented Wednesday, March 29 at 2 p.m., this session will discuss how the lines between digital and physical retail continue to blur, what customers expect from their store experience and where the next big opportunities are to break down the brick-and- mortar barriers. […]
CES is a crystal ball providing an exciting peek at how mainstream consumers will interact with technology and brands. It is a prophetic look into the future of marketing and there are several themes that are of importance. […]
Hospitals are losing more than $12 billion every year due to inefficient and inadequate communication between care providers. In turn, this is responsible for 53% of the annual spending at a healthcare facility. To break this down, that means that a hospital with 500 beds would be throwing out the door over $4 million. […]
Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]
To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. […]
It's the latest move in an aggressive growth plan by Riegel and Stratacache. The company has a goal to reach the $1 billion in revenue mark by 2020, a strategy driven by international business growth. A number of acquisitions have followed. […]
COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. […]
Branded Cities Network’s year starts off with one of the biggest parties in the world, the New Year’s Eve celebration in Times Square. With over one million revelers gathered in the Square, and billions watching around the world, all eyes are on BCN’s inventory as the seconds count down to the New Year. […]
“Whether you are walking in Times Square or you just engaged with an interactive kiosk, social media calls to action abound on digital signage networks. After all, what better way to spread a brand name than organic word of mouth? […]
Chris Riegel is continuing to buy up competitors in the digital signage software space, with news bright and early this morning that his Dayton, OH-based company STRATACACHE has acquired Sarasota, FL-based Real Digital Media. Both are content management software firms with similar products – though Stratacache has a much bigger headcount and sells much more in terms of services and hardware. […]
Billboards have had more time to mature as a media format, while place-based OOH is still relatively young with exciting new players, formats, and campaigns emerging. If the industry can continue to coalesce with unified marketing, measurement, and cross-company buying, all OOH formats will increase adoption. […]
As the second biggest growth channel in media, OOH is well-placed to deliver great returns on investment to advertisers in the UK, partly as a result of the industry's investment in digital. […]