Adjusted revenue increased by +5.8% to €3,392.8 million in 2016. Adjusted organic revenue growth of +3.3% was driven by France, the Rest of the World and the UK offsetting the softness of the Rest of Europe and Asia-Pacific. H2 2016 faced a significant slowdown mainly from Greater China. […]
Large grocers can easily spend huge amounts of time and resources manually changing anywhere between 5 and 10 million labels a week – a task that can be practically eradicated once the switch has been made to electronic displays. This is just one example of how digital shelf-edge technology is on the cusp of a revolutionary takeover from its printed paper counterpart. […]
By Kerry Yoakum (OAAA). One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress. […]
Over the course of time, the Jacksonville International Airport (JIA) had acquired three digital media management solutions and all three were end of life. Content was “functional,” but did not support the JIA brand or enhance the traveler’s experience. […]
By Ian Reynolds, CEO, KBH-On-Train Media. So how can marketers feed into the digital detox trend and burst a few filter bubbles along the way? Put simply, traditional media channels are reaching consumers where other media can’t. […]
Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned. […]
Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis. High-traffic malls and transport hubs see hundreds of thousands of visitors, but there is little insight into who they are. When a digital ad gets a million daily views, it’s a vanity metric; when the location of a traditional ad claims a 1 million footfall, it’s prime real estate. […]
64% of the cities which most stringently regulate signs are located in just six states: Arizona, California, Florida, Texas, Virginia, Washington. The study also found that stringent billboard rules tend to be geographically concentrated (e.g. the Los Angeles Area and the Bay Area). […]
RFP – those three little letters seem so simple but they can make a technology project highly successful or breed the things that nightmares are made of. RFP or “Request for Proposal” is what some would consider the start of a technology initiative. But, besides actual implementation, the RFP should actually be one of the last steps of a technology initiative. […]
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Much of today’s OOH is hyper-targeted, aimed at reaching specific demographics, a particular interest group, and, as in this case, even individuals. Once known as the greatest mass medium, OOH can now reach precisely its intended audience. And OOH remains an unparalleled mass medium, too. […]
Apart from the Google's Intersection, three other major vendors, including Outfront (formerly CBS Outdoor), Clear Channel Outdoor and JCDecaux, are now rolling out digital screens across U.S. urban cities, where distribution has increased significantly due to the plummeting price of LED screens and changing local legislation. A recent example can be found in the D.C. […]
We are scheduled to switch the new screen on in autumn 2017. What will happen between switch off and the new screen going live? Once the scaffold is installed in front of the current screens, there will be a protective banner covering the site as works progress. […]
The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. […]
The most important thing to plan – besides which shoes to wear (always choose comfort over fashion!) – is how best to divide your time between education and visiting the show floor. You’ll want to make time for both. Starting with the education for which you’ve registered and the free Networking Reception and APEX Awards Ceremony, write out your itinerary. […]