Editors’ Picks

Insights into the Russian DOOH and digital signage market offered at ISE 2017 (Installation International)

Petrova said: GDP is projected to grow between 1% and 2% in the next year, and, with our recession coming to an end, there is great deal of potential in the Russian market.” As an example, she cited the growing DOOH and digital signage market throughout Moscow and St Petersburg, where over 15,000 out-of-home advertising structures generated approximately €190 million in 2016. […]

Thu, Feb 9, 2017 at 6:10 PM

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What to expect at Digital Signage Expo 2017 (DSToday)

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place, according to Andrea Varrone, show director for DSE. […]

digitalsignagetoday.com
Thu, Feb 9, 2017 at 5:36 PM

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Ocean supports 60 inspirational women with responsive DOOH campaign

Using audience recognition technology, Ocean’s digital screens will serve specifically tailored messages whenever groups of young adult females or adult females are within the vicinity of the screens which are located in nine UK cities. […]

lbbonline.com
Thu, Feb 9, 2017 at 4:38 PM

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Batteries – The Heart of a Solar Powered Billboard (Billboard Insider)

Batteries are the single most important, and least understood, component of any solar powered billboard. Every watt of energy used at night has to be stored in your batteries. Lead acid batteries are the most common and cost effective type found in solar billboard lighting systems. […]

billboardinsider.com
Thu, Feb 9, 2017 at 7:42 AM

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MediaPost: Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home

DPB/DOOH spending on the rise: --For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months went significantly past the 50% mark. Last year's figure was just slightly over 50%. […]

mediapost.com
Thu, Feb 9, 2017 at 7:26 AM

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16:9 from ISE 2017: Intel Announces Smart Display Module As Answer To Embedded Smart Signage Panels

Tech giant Intel has announced a plug-in module spec and reference design – called the Intel Smart Display Module or Intel SDM – that is intended, at least in part, as an answer and alternative for all those display manufacturers shipping all in one displays using ARM-based system on chip processors. […]

sixteen-nine.net
Thu, Feb 9, 2017 at 1:23 AM

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The Drum: Media planners expect to maintain or grow spend in DOOH and digital place based advertising

44% of planners said they had recommended media plans that combine DPB/DOOH and mobile over the prior 12 months. […]

thedrum.com
Wed, Feb 8, 2017 at 7:29 PM

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AdNews: The future of OOH is already here – it just lacks vision

A perfect storm of declining profits, adblockers and banner blindness, has seeded digital out-of-home (OOH) as one of the marketing channels that are experiencing consistent growth. Digital OOH is booming, signalling a broader shift away from traditional advertising formats into newer, more innovative channels that inspire creativity. […]

adnews.com.au
Wed, Feb 8, 2017 at 7:15 PM

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The Drum: The music industry reaps the benefits from heavy investment in DOOH advertising

The music industry has changed irrevocably over the past decade, much like Out of Home, both tied to developments in technology & digitisation. The ability of digital out of home (DOOH) to deliver real-time dynamic communication & its natural partnership with social media & mobile has heightened the relevance for both the record labels and the consumer. […]

thedrum.com
Wed, Feb 8, 2017 at 6:50 PM

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Outdoor and (the new) Snapchat – If you hated QR codes, you might like this (Linkedin)

A study last month by Ocean Outdoor found that 83% of senior agency folk believed OOH to be ‘the most tech savvy platform’. As an impassioned voice for all things Out-of-Home – I often run sessions within ad agencies covering the creative opportunities that OOH affords, as well as its ability to play well with other ad tech and channels. […]

linkedin.com
Wed, Feb 8, 2017 at 6:43 PM

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AdWeek: This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads

Uses both crowd detection and facial recognition software. Custom software allows the ad to detect each time a passerby turns to gawk at the car, and the screen displays a running tally. In just two days, the “head count” approached 15,000. […]

adweek.com
Wed, Feb 8, 2017 at 6:38 PM

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OOH ads and the power of community (Media Village)

In this emerging advertising landscape, out-of-home media can capitalize and drive forward the growing trend of localizing advertisements for specific communities. People spend 70% of their time out of home, and I’d argue that protestors and rally-goers spend even more. This provides an opportunity for brands to align with causes that are important to their customer base. […]

cdn.ampproject.org
Wed, Feb 8, 2017 at 6:04 PM

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Using digital signage to engage millennials, Gen Z (Fast Casual)

Millennials have been the largest age group driving the increase in visits and, ergo, profits for fast casual restaurants, and more than one-fifth of Gen Z's budget goes toward food. For fast casual brands, a few key digital signage strategies can help engage younger customers and attract their business. […]

fastcasual.com
Wed, Feb 8, 2017 at 5:51 PM

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DPAA’s Survey of Media Planners: Mobile and Programmatic are Key Opportunities for DPB/DOOH Revenue Growth

For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months shot well past the 50% mark. Last year's figure was just slightly over 50%. At the same time, the outlook for future DPB/DOOH spending growth is bright, with 94% of planners saying they will be spending the same or more over the next three years. […]

dp-aa.org
Wed, Feb 8, 2017 at 5:36 PM

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Digital Signage Templates for Valentine’s Day

Valentine’s Day offers a unique opportunity for businesses. Consumers, both male and female, will be on the lookout for special deals, discounts, and offers to help them find the perfect gift without breaking their post-holiday budgets. This is where Valentine’s Day digital signage templates enter the picture. […]

mvixdigitalsignage.com
Wed, Feb 8, 2017 at 5:28 PM

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